The ABCs of .xyz Registrar Stakeholder Group Daniel Negari CEO Table of contents " • .xyz overview • The ABCs of .xyz • Awareness • Bold marketing • Closing • Use cases " .xyz is for every website, everywhere TM • .xyz is the only new extension that can truly be used for any purpose • On June 2, 2014, .xyz domain names began retailing for the same or less than other popular extensions on the market • .xyz appeals to young adults and forward-thinking users who put affordability and recognition first, without sacrificing flexibility • .xyz is for the next generation of internet users, or “Generation XYZ” • As the last 3 letters of the Latin alphabet, .xyz is a universally appealing domain extension • Emerging internet markets love .xyz " " A is for awareness " • The .xyz registry has put a multi-million dollar awareness campaign in place to educate users on what .xyz is, highlight the benefits of ICANN’s gTLD program, and bring awareness to the community as a whole • Interactive education has been a .xyz staple through original content development in videos, infographics, press coverage, and event participation • Traditional awareness campaigns include banner advertisements, search engine marketing, blogging, and social media Awareness campaigns – they work " Awareness campaigns – they work " Awareness leads to traffic " Awareness and traffic lead to registrations " • Notable accomplishments since general availability launch: 3.2M – unique visitors per month on www.gen.xyz 6K – IDNs registered 550K - .xyz domains registered since launch 2.7K – average number of daily registrations in Sept 121K – number of .xyz domains registered in Asia 200 – the number of languages supported by .xyz 120K – active .xyz websites – over double any other gTLD 9.99 – suggested retail price (USD) 79K – new .xyz registrations in Sept " " B is for bold marketing " • .xyz has developed a bold marketing campaign around the online community coined “Generation XYZ” to connect individuals and businesses everywhere with a forward-thinking platform • The XYZ Team is involved in startup, design, education, and software/web development communities to develop relationships and generate awareness about .xyz as a platform for innovators • .xyz has positioned itself as not only a new domain extension, but a brand that young internet users can identify with B is for bold marketing " #XYZsquad #SXSW www.dotto.xyz #XYZolympics Be bold – be social " www.stilettomeup.xyz www.stilettos.xyz www.dating.xyz Bold campaigns with registrar channels " GoDaddy, United States Xin Net, China EuroDNS, Luxembourg 123-reg, United Kingdom Onamae, Japan Crazy Domains, Australia C is for closing " • The XYZ Team regularly communicates with end-users to track usage trends, encourage adoption, and increase brand value • .xyz is always a click away via email, Twitter, Facebook, YouTube, Instagram, and Pinterest • .xyz is regularly featured in mainstream technology and national media outlets as the go-to domain extension of the future " Kyle Busch – NASCAR " kylebusch.xyz Celebrity/athlete Kyle Busch is a champion NASCAR (stock car racing) driver and team owner. Busch utilizes his .xyz domain as a recognized URL shortener to drive social media clicks. “I chose .xyz and felt not only would it feature [Kyle Busch’s] name, but show that we are up on the times by using an extension targeted for youth, and something that people would probably see more of moving forward. I feel it has helped increase our click-thru rates and looks much better in posts.” - Kyle Busch Motorsports " Flystay – mobile app " flystay.xyz Mobile app A startup backed by Denkventures, Flystay is an upcoming app that will improve the airport layover experience with personalized suggestions and offer unique promotions. “To me [.xyz] was a combination of brevity, and a modern-sounding, memorable TLD. Innovation is at the core of the values that matter for the start-ups I work with and Flystay in particular, and as such I wanted to choose an internet presence that also reflects that. I didn't want to settle for the usual .com or "less-cool" .net and similar ones. Many of the new gTLDs are quite limiting in their scope (.name, and so on) and thus weren't of interest either.” - Flystay Reall – charity " reall.xyz Charity and social enterprise Reall is a UK-based organization supporting developing communities, which rebranded as Reall.xyz to reflect their unique social enterprise approach and stand out from the crowd. “What we do as an organization and our approach is a fairly unique model, and we wanted our URL to reflect this and help us stand out of the crowd. [.xyz] has already been a talking point internally and externally! And that’s what we wanted, to get people talking about our brand.” - Reall" UMake – design application " umake.xyz 3D modeling application UMake is a new 3D modeling iPad application being developed by a team of previous Autodesk design and product engineers. The app was developed with young designers in mind as a way to encourage engineering exploration. “.xyz fit like a glove for our UMake brand. It has a double meaning: 1) XYZ can be anything "This X, that Y, and Z" 2) XYZ are 3D space axes. This is exactly what we want our brand to reflect: You can make anything in 3D.” - UMake" Registration trends " • .xyz accounts for 1 in 4 new gTLD registrations • Over 25% of all .xyz registrations come from emerging internet markets • .xyz outsold .net and .org when properly positioned on a major retail site • Over 120,000 active .xyz websites, with thousands more going live every day • There are now 178 million .xyz pages indexed in Google • Common registrations include: • Name.xyz • UpgradedDomain.xyz • NewProduct.xyz • Keyword.xyz • IDN.xyz Gomma – international publication " gomma.xyz International multichannel publication Gomma is a photography communication hub that consolidated its branches on a short .xyz domain, allowing users to easily access everything that is Gomma Advertigo – international business " advertigo.xyz International business Advertigo.xyz is the new homepage for the multinational advertising agency, which previously operated separate country-based domain extensions Rumor – mobile app " rumor.xyz Mobile app Rumor.xyz is the promotional site for the newly launched app developed by DeNA, the largest mobile social media company in Japan FourOneTwo – nonprofit organization " fouronetwo.xyz Nonprofit organization Grace Family Church leveraged .xyz’s branding to draw the younger demographic to its student-focused church gatherings HKL•••XYZ – art & innovation " hkl.xyz Art and innovation This site documents HKL•••XYZ, an interdisciplinary project at the intersection of art, science, and architecture, co-sponsored by The Canada Council for the Arts Tasia Alexis – social media influencer " tasia.xyz Social media influencer Tasia Alexis is one of the world’s leading social media influencers with over 3.7 million followers. Her unique site aggregates her Vine, Instagram, YouTube, and Twitter feeds Competition and choice " • Our mission at .xyz has been to cultivate competition and choice for internet users around the world, providing a level playing field for new internet users to secure memorable, brandable names with a domain extension that is truly universal. Join the movement " Daniel Negari CEO www.gen.xyz .xyz official site www.ceo.xyz Personal blog XYZ.COM LLC Santa Monica | Las Vegas"
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