The Infinite Dial
2014
Podcasting
Online
Radio
Smartphones
Music
Social
Discovery Networking
In-Car Media
#infinitedial
© 2014 Edison Research and Triton Digital
The Infinite Dial
2014
#infinitedial
Methodology Overview
© 2014 Edison Research and Triton Digital
Digital and
Media Landscape
Online
Radio
Online Radio
The Infinite Dial
2014
Internet Access and
Digital Household Trends
#infinitedial
© 2014 Edison Research and Triton Digital
Monthly Online Radio Audience
Approaching Half of Americans
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
© 2014 Edison Research and Triton Digital
Three-Quarters of 12-24s and Half of
25-54s Listen to Online Radio Monthly
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
© 2014 Edison Research and Triton Digital
Online Radio Reaches Estimated 94 Million Weekly
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
© 2014 Edison Research and Triton Digital
Just Under Two-Thirds of 12-24s Listen to Online
Radio Weekly; More Than One in Three Age 25-54
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
© 2014 Edison Research and Triton Digital
Weekly Online Radio Listeners Report
More Time Spent Listening Every Year
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
© 2014 Edison Research and Triton Digital
Online Radio Listening in a Car Via
Cell Phone Continues Steady Increase to 26%
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
© 2014 Edison Research and Triton Digital
A Significant Number of 12-24s Have Listened
to Online Radio in a Car Via a Cell Phone
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
© 2014 Edison Research and Triton Digital
Vast Majority Say Commercials Are
a Fair Price to Pay For Free Audio Content
© 2014 Edison Research and Triton Digital
Majority of Online Radio Listeners Say Sound
Quality is Better Than “Over-the-Air” AM/FM Radio
© 2014 Edison Research and Triton Digital
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Among Listeners to Both, AM/FM Commercials Seen as
More Plentiful, Intrusive and Relevant Than Online Spots
© 2014 Edison Research and Triton Digital
Online
Radio
Digital and
Media Landscape
Audio Brands
The Infinite Dial
2014
Internet Access and
Digital Household Trends
#infinitedial
© 2014 Edison Research and Triton Digital
Competition Intensifies in the Internet Audio Space
as Many Brands Have Significant Awareness
© 2014 Edison Research and Triton Digital
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After Launching in September 2013,
iTunes Radio Makes an Impressive Debut
© 2014 Edison Research and Triton Digital
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© 2014 Edison Research and Triton Digital
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Pandora Has a Significant Lead for Weekly Usage
© 2014 Edison Research and Triton Digital
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© 2014 Edison Research and Triton Digital
Diverse Feature Set is Driving iHeartRadio Usage
© 2014 Edison Research and Triton Digital
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Four in Ten iTunes Radio Listeners Say the
Time They Spend Listening is “New Time”
© 2014 Edison Research and Triton Digital
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Beats Music, Which Debuted During This
Survey’s Field Dates, Has 9% Familiarity
© 2014 Edison Research and Triton Digital
Two-Thirds of Weekly Online Radio Listeners
Listen Via Desktop/Laptop and Via Smartphone
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
© 2014 Edison Research and Triton Digital
FM Tuner in Cell Phones Could Lead to
Increased Listening Among AM/FM Listeners
© 2014 Edison Research and Triton Digital
Significant Numbers Use YouTube to
Watch Music Videos, Listen to Music
© 2014 Edison Research and Triton Digital
Significant Usage of Music Choice TV Channels
© 2014 Edison Research and Triton Digital
In-Car Media
#infinitedial
© 2014 Edison Research and Triton Digital
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AM/FM Radio Dominates In-Car Media
© 2014 Edison Research and Triton Digital
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AM/FM Radio Has Far More Frequent
Usage Than Other In-Car Audio Options
© 2014 Edison Research and Triton Digital
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In-Dash Information and Entertainment
Systems Begin to Show Traction
© 2014 Edison Research and Triton Digital
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Many in the Car-Buying Market Say Having
In-Dash System is Very/Somewhat Important
© 2014 Edison Research and Triton Digital
Smartphones and
Other Devices
#infinitedial
© 2014 Edison Research and Triton Digital
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Over 500% Growth In Smartphone
Ownership in Five Years
© 2014 Edison Research and Triton Digital
Smartphone Penetration Approaching
Three-Quarters of Those Under 55
© 2014 Edison Research and Triton Digital
Pandora is by Far the Most Downloaded Audio App
© 2014 Edison Research and Triton Digital
Music Identification Apps “Shazam” and
“SoundHound” Are on Many Smartphones
© 2014 Edison Research and Triton Digital
Tablet Ownership Makes Another
Huge Year-Over-Year Leap
© 2014 Edison Research and Triton Digital
More Than Half Own a TV That
is Connected to the Internet
© 2014 Edison Research and Triton Digital
Podcasting
#infinitedial
© 2014 Edison Research and Triton Digital
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Use of Audio Podcasting Reaches New High
© 2014 Edison Research and Triton Digital
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An Estimated 39 Million Americans Have
Listened to a Podcast in the Past Month
© 2014 Edison Research and Triton Digital
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One in Five Weekly Podcast Users
Consume Six or More Podcasts a Week
© 2014 Edison Research and Triton Digital
Major Shift in Podcast Listening Devices
© 2014 Edison Research and Triton Digital
Online
Radio
Digital and
Media Landscape
Social
TheNetworking
Infinite Dial Internet Access and
2014
Digital Household Trends
#infinitedial
© 2014 Edison Research and Triton Digital
Two-Thirds of Americans Have a
Profile on a Social Networking Site
© 2014 Edison Research and Triton Digital
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Facebook Competitors Continue to Grow
© 2014 Edison Research and Triton Digital
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Mobile Image-Sharing Apps Popular with 12-24s
© 2014 Edison Research and Triton Digital
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Young Facebook Users
Have Lots of Friends
© 2014 Edison Research and Triton Digital
An Estimated 75 Million Americans Check
Their Social Network Several Times per Day
© 2014 Edison Research and Triton Digital
Four in Ten Smartphone Owners
Are Habitual Social Network Users
© 2014 Edison Research and Triton Digital
Online
Radio
Digital and
Media Landscape
Music Discovery
The Infinite Dial
2014
Internet Access and
Digital Household Trends
#infinitedial
© 2014 Edison Research and Triton Digital
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AM/FM Radio is the Top Source Overall
For Keeping Up-To-Date with Music
© 2014 Edison Research and Triton Digital
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YouTube is the Top Source Among 12-24s
For Keeping Up-To-Date with Music
© 2014 Edison Research and Triton Digital
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AM/FM Radio is the Most-Used Source
For Keeping Up-To-Date with Music
© 2014 Edison Research and Triton Digital
Observations
#infinitedial
© 2014 Edison Research and Triton Digital
Observations
© 2014 Edison Research and Triton Digital
Observations
© 2014 Edison Research and Triton Digital
Observations
© 2014 Edison Research and Triton Digital
Observations
© 2014 Edison Research and Triton Digital
For a free
copy of this report
visit:
Digital
and
Online
Radio
Media Landscape
edisonresearch.com
tritondigital.com
The Infinite Dial Internet Access and
Contact: [email protected]
Trends
2014 Digital Household
@webby2001
#infinitedial
© 2014 Edison Research and Triton Digital
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