Program
Thursday, 16th October 2014 (a.m.)
09.00 - 09.30
Registration
09.30 – 10.00
Welcome
SESSION I
10.00 – 11.30
TOPIC 1
COMPETITIVE INTELLIGENCE IN
ENVIRONMENTS OF CRISIS AND INSTABILITY
10.00 - 10.15
Competitive Intelligence as a generator for business
ideas. Pablo López Gutiérrez, THINKING BUSINESS, AGENCIA DE Marketing de
Innovación
10.15 - 10.30
The role of strategic watch in strategic diversification
processes for business growth. Gabriel Uriarte Salazar, TECNALIA
10.30 - 10.45 Internationalization and competitiveness, two output
lines to the crisis. How do you activate them from the Chambers of
Commerce
and
competitive
intelligence?
José
A
Martínez-González,
CÁMARA DE COMERCIO DE CASTELLÓN
10.45 - 11.00 Roadmaps as a methodology for identifying new business
opportunities in an environment of high uncertainty. An approach from
the Competitive Intelligence function. Alejandro Gamón Sanz, INSTITUTO
DE BIOMECÁNICA DE VALENCIA (IBV)
11.00 - 11.15 Decisional and Competitive Intelligence System: The
GRAI
as
integrative
and
holistic
concept,
Juan
Ignacio
Igartua,
MONDRAGON UNIBERTSITATEA (MU)
11.15 - 11.30 InnoViTech: A bet on SENA Technology Watch for
entrepreneurs and companies in Colombia in settings of crisis and
instability. Adel II González Alcalá, SERVICIO NACIONAL DE APRENDIZAJE SENA (COLOMBIA)
11.30 – 12.00 Coffee break
12.00 – 13.00
TOPIC 2
ECONOMIC RETURN ON
INTELLIGENCE ACTIVITIES
12.00 – 12.15 How to measure the return on investment in competitive
intelligence systems: direct and indirect methods. Aitor Larrañaga, IK4LORTEK
12.15 – 12.30 Measuring ROI in TW / CI, myth or reality? Carolina
Salinas Pardo, AIMPLAS
12.30 – 12.45 The price of ignorance, quantifying and maximizing the
potential return: ambiguous variables of an intelligence process. Sergio
Larreina, PONS
12.45 – 13.30
TOPIC 3 SECURITY VS INTELLIGENCE
12.45 – 13.00 Technology Watch in the field of Interior Security. Enrique
Ávila Gómez, Escuela de Inteligencia Económica de la Universidad Autónoma de
Madrid
13.00 – 13.15 Maritime security and counterintelligence: use and
exploitation of information against piracy. Fernando Ibáñez, UNIVERSIDAD
DE ZARAGOZA.
13.15 – 13.30 Analysis of open information for production and holding
counterintelligence: techniques and methods applied to international
organizations and. Diego Navarro, UNIVERSIDAD CARLOS III
13.30 – 13.45
CLOWNCLUSIONES
13.45 – 15.00
Lunch
Thursday, 16th October 2014 (p.m.)
SESSION II
15.00 – 16.30
FOOD SECTOR
15.00 – 15.15 The potential application of the technology in the
catering and food industry, DigEatAll experience. Joxe Mª Aizega, Basque
Culinary Center
15.15 – 15.30 The Food Mirror, a model of business intelligence to
identify opportunities and manage food innovation. Sonia Riesco, AZTITECNALIA
15.30 – 15.45 IRTA: a TW/CI collaborative system. Ana Pallí, IRTA
15.45 – 16.00 Technology Watch and Competitive Intelligence. The
experience of CNTA and Technology Corporation ADITECH. Andrea
Urrecho Bujo, ADItech
16.00 – 16.15 AINIA´s competitive intelligence. Josep Martinez, AINIA
16.15 – 16.30 CTAEX Technology Watch System. OBSERVACTAEX
Platform as a transfer tool for the food sector. Celina Pérez Casado,
INNIZIA
16.45 – 18.00
TOURISM SECTOR
16.45 – 17.00 The Basque Tourism Observatory as competitive watch
system. Jon Kepa Gerrikagoitia, CIC TOURGUNE
17.00 – 17.15 BeOnPrice a success case in the Tourism Sector for Big
Data. Rubén Sánchez Martín, BEONPRICE
17.15
–
17.30
Intelligence
and
technology
to
improve
the
competitiveness of destinations in Valencia. David Giner, INVAT.TUR,
INSTITUTO VALENCIANO DE TECNOLOGÍAS TURÍSTICAS
17.30 – 17.45 Smart Tourist Destination and Implementation of
Business Intelligence in tourism organizations: Alliance Tour Master
case. Fernando Molina Pons, MASTER TOUR ALLIANCE
17.45 – 18.00 Debate – Roundtable
18.00 End of day and tour of Basque Culinary Center (BCC)
21.30 Dinner
Friday, 17th October 2014 (a.m.)
SESSION III – 3º VISIO BUSINESS MEETING
09.00 – 9.20 Goizper Group, watching to meet the strategic objectives.
Satur Insausti Eciolaza, GOIZPER GROUP
09.20 – 9.40 Creating a Competitive Intelligence Unit oriented to
strategic decisions. Yolanda Muñoz. CORPORACIÓN PATRICIO ECHEVERRÍA
09.40 – 10.00 Trending + Cooking + Designing. Thibault Paoulou,
BANKOOK DESIGN CHAMBRE
10.00 – 10.20 Competing in automotive: technology watch as a
strategic tool. Aitor Bustillo, BATZ S.COOP.
10.20 – 10.40 Vicinay Marine Innovación. Onintze Matias
10.40 – 11.00 Exploring new business through technology watch.
Gonzalo Martín, CIKAUTXO Group
11.00 – 11.30 Coffee break
SESSION IV
INTELLIGENCE PROFESSIONALS
11.30 – 11.45 Intelligence Professional: Context, Profile, Challenges
and Future. Eva Moya Losada, S21SEC
11.45 – 12.00 The roles in a distributed watching model. Gorka Varela,
IK4-TEKNIKER
12.00 – 12.15 Dances with Wolves - The difficult role of competitive
intelligence professional. Eliana Benjumeda Azorín, INFOLINE
NEW TRENDS
12.15 – 12.30 The R & D behind the Competitive Intelligence: new
technologies and tools. Jon Núñez Barrenechea, IK4-IDEKO
12.30
–
12.45
Innovating
network
to
raise
awareness
towards
technological watch: MOOC, introduction the technological watch to
undertake, a case study. Alba Santa Soriano, OVTT
12.45
–
13.00
Collaborative
Watching
systems.
Standards
and
interoperability. José Manuel Castro Perez, IGAPE
13.00 – 13.15 Advanced and Predictive Analysis applied to the
Technological Watch in research (Uvic). Aitor Moreno, IBERMATICA
13.15 – 13.30 Problems and Solutions for information search in
Internet. Alessandro Comai, MINIERA
13.30 – 13.45 Changes in the way we consume information. Xabier
García de Kortazar Egaña, HISPAVISTA
CLOSING SESSION
13.45 – 14.30 CLOWNCLUSIONES
14.30 Lunch

Relación de expositores confirmados

ARABAKO BILTZAR NAGUSIAK Composición