TADSummit 2014 EVENT AGENDA Wednesday: 12 November OPENING KEYNOTES Breakfast, Networking and Exhibition GIZA Fuaye (GIZA Foyer) 7:30 9:00 Welcome Address Building the TAD Ecosystem Introducing some of the TADHack Winners: Ruwan Dissanayaka, Founder and COO, Extrogene Ben Klang, Chief Technologist, Mojo Lingo Rob Pickering, CEO, ipcortex Marte Soliza, Co-founder and CTO, Insync Alan Quayle 9:15 Axiata Group's Service Innovation Vision Mohd Khairil Abdullah Group Chief Marketing & Operations Officer Axiata Group 9:30 Building a Successful Service Innovation Ecosystem, Dialog's IdeaMart Amos Manasseh Practice Leader API Ecosystem Axiata Group 9:45 The Life of a New Communications Service Provider Roy Timor Rousso CEO Fring 10:00 Turkcell’s API Business Strategy Duygu Defne Lead Product Manager Corporate VAS Turkcell 10:15 The Services Vision of a Global MVNO / Online Service Provider (OSP) James Tagg Founder & CTO Truphone 10:30 GIZA Coffee, Networking and Exhibition GIZA Fuaye (GIZA Foyer) PLENARY 11:10 11:30 Dialog's success story of building a developer ecosystem using hSenid Mobile's Telco Application Platform Unique challenges in building the ecosystem and in opening up APIs to everyone Case study of applications/ products that have emerged so far Roadmap of Ideamart Venura Mendis Head of Product Service Innovation Dialog Axiata Innovation in the network – Adding value to voice The 3 fundamental types of Telecom Application Development Telecom Application Development inside the network From concept to launch: Bouygues Telecom’s B.Duo service Key learnings for in-network innovation Patrice Crutel Senior Architect, Core Network & Services Bouygues Telecom Organizer: Alan Quayle +1 908 419 6960 [email protected] Logistics: Karin Johnson +1 301 938 8801 [email protected] Dinesh Saparamadu CEO hSenid Mobile GIZA Mark Windle Head of Marketing OpenCloud JAQ Events Page 1 of 9 PLENARY (continued) 11:50 12:10 12:30 12:50 13:10 Managing Identity across the "Telephony of Things" Proliferation of devices: watches, sensors, tablets and connected cars Customers need to leverage the intelligence of the network to manage devices by presence and location Opportunity to keep a record of all activities in your personal timeline: track notes to phone calls, what documents were shared and to whom, etc. Making telco services extensible by through Telco APIs Building a Service Innovation Ecosystem Building a focused ecosystem to deliver the most value from telcos' capabilities Reviewing Huawei's industry partner ecosystem Empowering partners to deliver world-class services Understanding business model alignment across the ecosystem Reviewing the practical application of the innovation ecosystem Restcomm App Store: A new marketplace for communication apps The Restcomm App Store allows rapid app deployment across SS7, SIP and WebRTC networks It opens opportunities to mainstream developers, who can focus on innovation and creation, while service providers bring to the table distribution, billing and quality of service Case study of a Telco leading the charge in service innovation on their experiences with the Restcomm App Store Case Study: Orange Libon (probably) the World’s most Successful Telco IP Communication Service Reviewing the history, user / customer / operator proposition, and market status of Orange Libon Understanding how a disruptive team and service can thrive within a Telco Presenting a view on the future of Telco communication services Explaining how any Telco can adopt or interoperate with Libon Rudolph Sarah VP Cloud Etisalat Adam Kalsey Director, Tropo Academy Tropo Mac Taylor Senior Business Consultant Huawei Athar Rafiq Sr. Manager IT Planning & Assurance uFone GIZA Wasim Baig Principal Consultant Convergence Jean Deruelle Co-Founder & GM Europe Telestax Karel Bourgois Director - Product Owner, Libon Orange Lunch, Networking and Exhibition GIZA Fuaye (GIZA Foyer) Organizer: Alan Quayle +1 908 419 6960 [email protected] Logistics: Karin Johnson +1 301 938 8801 [email protected] JAQ Events Page 2 of 9 WORKSTREAMS 14:10 Work Stream 1: Go-to-market recommendations for Enterprise Services Go-to-market remains a critical barrier to service innovation success. Through a series of case studies and facilitated group discussions this workshop will produce a series of recommendations and actions we need to take as an industry to solve the go-to-market challenges. Moderator Mac Taylor Senior Business Consultant Huawei 14:10-14:40 Panel Discussion Panelists Work Stream 2: How do Telco and Vendor Ecosystems work together? There is a dynamic tension between the telco, technology / ecosystem providers and service innovators. Through a series of case studies and facilitated discussions this workshop will produce a series of insights, recommendations and actions to achieve a vibrant and profitable telecom application developer ecosystem. Moderator Alan Quayle 14:10-14:40 Panel Discussion Work Stream 3: Telecom Application Developer Showcase Showcase for telecom application developers to show their creativity from demonstrators to fully fledged and deployed products. Moderator Mark White Founder & CEO Locatrix It’s Not About the Minutes/Data: Adapting Telecom to a Changing Marketplace Ben Klang Chief Technologist Mojo Lingo Panelists Create a platform for innovation, externally and internally. Discover new revenue streams with in-call applications James Tagg Founder & CTO Truphone Amos Manasseh Practice Leader API Ecosystem Axiata Group Grzegorz Sikora Service Expert T-Mobile Poland Mark Windle Head of Marketing OpenCloud Re-inventing Value Added Services for MNOs Chris Bourlis Director of Applications and Services arx.net Offer customers enriched propositions Claim back subscriber loyalty Luis Quina Borges Co-founder & COO Apidaze David Walsh CEO Shango Alex Economon Director Business Development Nexmo Rudolph Sarah VP Cloud Etisalat Venura Mendis Head of Product Service Innovation Dialog Axiata Antonio Consoli Business Consultant Huawei Jens Schroeder VP Product and Development tyntec BABYLON 2 PETRA Organizer: Alan Quayle +1 908 419 6960 [email protected] Logistics: Karin Johnson +1 301 938 8801 [email protected] Sebastian Grabowski R&D Center Director Orange Jean Deruelle Co-Founder & GM Europe Telestax Telcos & Mobile Developers Ecosystem - Challenges & Learnings Dr. Osama Moustafa CEO Tawasol IT Fundamental Rethink Required by Operators Factors of success in collaboration between Telco & Developers Success Stores & Case studies TADHack Philippines Winner Team Anyare Marte Soliza Co-founder and CTO Insync Anyare is a telecom app that keeps you updated anytime, anywhere (with cellphone signal at least). Plus an update on Insync GIZA JAQ Events Page 3 of 9 WORKSTREAMS (continued) 14:10 (cont.) Work Stream 1: Go-to-market recommendations for Enterprise Services Work Stream 2: How do Telco and Vendor Ecosystems work together? 14:40-15:20 Work Tables Table 1. Operator Processes and Organization Who are the right groups within operators to work with? How to manage corporate antibodies and business as usual mentalities? What is the role of the operator in building a viable service innovation G2M story? How do operators evolve from selling standard voice, messaging, data and subsidized handsets to an enterprise and small / medium business markets? How can they build processes to market tens and then hundreds of innovative services? What is the right way to start: POC (Proof of Concept), initial customers, feedback and learning? Table 2. Business Model Alignment What is the role of the developer in supporting the new service with professional support? How will they be properly compensated? How to build a solid three-way partnership between developer, vendor and operator? What are the right business models and how can incentives be properly aligned? 14:40-15:20 Work Tables Table 1. Operator-led Ecosystem What are the strengths and weaknesses of telco-led ecosystems? Will an operator need to support all options in this ecosystem matrix? Will the availability of WebRTC and browser/device push messaging make the wholesale option niche? Recommendation on the prioritization of the operator-led ecosystem options. Table 2. Vendor-led Ecosystem What are the strengths and weaknesses of vendor-led ecosystems? What are the different types of partner ecosystem really assumes a platform partner, but there are other partners? Will the availability of WebRTC and browser/device push messaging make the wholesale option niche? Recommendation on the prioritization of the vendor-led ecosystem options. 15:20-15:30 Synthesis and Conclusions Work Stream 3: Telecom Application Developer Showcase From Yesterday to Tomorrow: Traditional Combined with CuttingEdge Application Luca Pradovera Voice Application Developer Mojo Lingo Analog to digital, and digital to contextual communication. Facilitate communication within organization by accessing company knowledge from previously silo-ed systems Open, distributed, real-time communication Matthew Hodgson Co-founder Matrix.org Create and manage fully distributed (eventually consistent) conversations with no single points of control The rapidly changing environment for telco application developers Mark White Founder & CEO Locatrix Managing & creating sustainable models for commercialization Will WebRTC applications remove the dialtone? 15:20-15:30 Synthesis and Conclusions Rob Pickering CEO ipcortex WebRTC applications can interact with telephony to "upgrade" or augment. Or will E.164 numbers and simple audio for universal connectivity become irrelevant? TADHack Sri Lanka Winner Extrogene Ruwan Dissanayaka Founder & COO Extrogene Offerhut is a pull advertising platform, a one-stop-offer-platform for enterprises to advertise their offers, and for consumers to query available offers BABYLON 2 PETRA Organizer: Alan Quayle +1 908 419 6960 [email protected] Logistics: Karin Johnson +1 301 938 8801 [email protected] GIZA JAQ Events Page 4 of 9 WORKSTREAMS (continued) 15:30 16:00 Coffee, Networking and Exhibition GIZA Fuaye (GIZA Foyer) Workstream review Each of the work streams will report back through the facilitation leader the insights, recommendations, actions, and group discussion GIZA PLENARY 16:40 The Business Intelligence Challenge Embedding communications into business applications Mitigating risk in a competitive environment Marketing solutions globally Challenges as a demand channel for ICT services Sebastian Grabowski R&D Center Director Orange Doug Tait Director Telecoms Markets Oracle 17:00 17:20 17:40 18:00 19:30 Enterprise Self-Service Solutions for the Mobile Cloud Benefiting from the Market for Enterprise Solutions Managing the IN to IMS/LTE transition in Communication Services Improving time to market with a Service Creation Environment Reviewing the Multi-tenant Enterprise Self Service Portal Understanding the roles of SIP and WebRTC Benefits of Diameter Authentication & Charging for Enterprise Solutions WebRTC is for Telcos too. Today! WebRTC as tool, not as a service Where does WebRTC apply to telcos How to do it. Bypassing the old mindset Telco-WebRTC use cases WebRTC exposure of carrier VoIP. Demo A WebRTC Powered Travel Agency Evaneos: 130 destinations, 330 local travel agents, 200.000 traveler community Goal: increase conversion by allowing instant contact between agents and travelers Problem: International calls too expensive for local travel agents Solution: Development of a WebRTC solution Results: Higher conversion, better customer experience, lower costs Kent Winter Vice President APEX Communications GIZA Juan Mateu Founder & CEO Solaiemes Yvan Wibaux Co-Founder & CTO Evaneos Luis Quina Borges Co-founder & COO Apidaze Drinks Reception and Exhibition GIZA Fuaye (GIZA Foyer) END OF DAY EVENT LOCATION Point Hotel Taksim Topcu Cad. No:2 Taksim Istanbul-Turkey Tel: +90 212 313 5000 Fax: +90 212 313 5041 www.pointhotel.com Organizer: Alan Quayle +1 908 419 6960 [email protected] Logistics: Karin Johnson +1 301 938 8801 [email protected] JAQ Events Page 5 of 9 TADSummit 2014 EVENT AGENDA Thursday: 13 November OPENING KEYNOTES 7:30 9:00 Breakfast, Networking and Exhibition GIZA Fuaye (GIZA Foyer) Instant Open Source Communication Solutions with Ubuntu, Clearwater, OpenCloud, and Restcomm Using Open Source communication solutions to solve operator's problems in new innovative and cost-effective ways. This session will show a PoC around autoscaling IMS and cloud-based communication platforms. James Body Head of R&D Truphone John Zannos VP Cloud Canonical Darryl Weaver Solution Architect Canonical 9:30 A Case for Identities How Telco industry can play an important role in identity Results of Ericsson Consumer Lab study Trusted identities can be offered by Telcos Operator provided Identity Management: Etalio George Held VP Commerce Etisalat Group Frans De Rooij Strategic Product Manager Ericsson 9:50 10:10 10:30 10:50 Finding your space in the global Telecom API market Voxbone's experiences and perspectives gained from enabling many of the leading Telecom API platforms to add global telephone numbers in 50+ countries Sinch, a spin-off of the successful Swedish OTT service Rebtel, will offer insights from their recent experiences launching its brand new API platform and engaging developers. Key challenges with enabling developers to create compelling global consumer-facing apps, including making money, user engagement, growth, managing costs and more Powering end-user experience with communication APIs Reviewing the state of the art in end-user experiences Understanding the role communication APIs in those experiences Customer requirements of communication APIs Nexmo's role in delivering world-class customer experiences Bridging the Innovation Gap Why API exposure strategies aren't enough Why development platform plays are limited on their own and why technology solutions alone are not enough How the current innovation business model can be improved MNO case study and lessons in implementing pilot product testing with subscribers Hugh Goldstein VP Strategic Alliances Voxbone GIZA Daniel Forsman COO Sinch spin off of Rebtel (a global VoIP provider with 25 million users worldwide) and new entrant in the Telecom API world Alex Economon Director Business Development Nexmo Roy Timor Rousso CEO Fring Evin Hunt CTO Shango Coffee, Networking and Exhibition GIZA Fuaye (GIZA Foyer) Organizer: Alan Quayle +1 908 419 6960 [email protected] Logistics: Karin Johnson +1 301 938 8801 [email protected] JAQ Events Page 6 of 9 WORKSTREAMS 11:20 Work Stream 4: Innovation in legacy consumer services Work Stream 5: Processes for successful new service commercialization Work Stream 6: Reviewing how TADHack can create a service innovation pipeline A misconception is that innovation is only associated with new services. There is still much innovation possible within the services customers consume today. This stream will dive into ways to improve margin and maintain revenues across all legacy services. Service innovation isn’t easy within a telco, but we must never give-up else resign the business to just being an ISP. This work steam will be a frank review of the barriers and how people are finding ways to force action, and even when service innovations get launched how to protect them from the anti-bodies in the rest of the organization. Moderator TADHack proved to engage developers beyond anyone's expectations with 700 registrations and 500 attendees. But how can we harness this service innovation pipeline into telcos? The innovators are there and willing to hack on telecom APIs, the technology is mature, but there is a gap. How do we close it with specific steps that deliver business results. Moderator Dean Bubley Founder Disruptive Analysis 11:20-12:00 Panel Discussion Panelists Alan Quayle 11:20-12:00 Panel Discussion Panelists Moderator Mark White Founder & CEO Locatrix 11:20-12:00 Panel Discussion Panelists Amos Manasseh Practice Leader API Ecosystem Axiata Group Kent Winter Vice President APEX Communications Rudolph Sarah VP Cloud Etisalat Mac Taylor Senior Business Consultant Huawei Paul Drew GM Open Source Business Unit Metaswitch Networks Andrew Nicholson Cloud Product Manager Aculab Sebastian Schumann Senior Designer T-Mobile Luis Quina Borges Co-founder & COO Apidaze Hugh Goldstein VP Strategic Alliances Voxbone James Tagg Founder & CTO Truphone Venura Mendis Head of Product Service Innovation Dialog Axiata Evin Hunt CTO Shango Vincenzo Amorino Senior Systems Expert Telecom Italia GIZA Ben Klang Chief Technologist Mojo Lingo Marte Soliza Senior Business Consultant Insync (TADHack Winner) James Body Head of R&D Truphone Adam Kalsey Director Tropo Academy Tropo Doug Tait Director Telecoms Markets Oracle Dinesh Saparamadu CEO hSenid Mobile Zhang Zhiming (Richard) Product Director Cloud Service Huawei BABYLON 2 Organizer: Alan Quayle +1 908 419 6960 [email protected] Logistics: Karin Johnson +1 301 938 8801 [email protected] PETRA JAQ Events Page 7 of 9 WORKSTREAMS (continued) 12:00 Work Stream 4: Innovation in legacy consumer services Work Stream 5: Processes for successful new service commercialization Work Stream 6: Reviewing how TADHack can create a service innovation pipeline 12:00-12:40 Work Tables Table 1. Voice Innovation Marketing, pricing and bundling of the most basic service – phone calls. How can we convince customers that “talk is good”? Innovation in plans, such as hybrid pre/post-pay options, migrating users up to rolling one-month contracts etc. How can new voice services be deployed without resorting to complex VoIP apps? Can we exploit the traditional phone call for messages, social chat, opinion polling, advertising or other mechanisms? Can the “missed call” be monetised? Table 2. Text and Data Innovation How can SIM Toolkit applications be exploited to deliver interactive or commerce services to all? What new use-cases are emerging for text-based VAS? Managing the risk of cannibalisation by so-called OTT apps, when featurephone users start accessing the web and apps How can we rekindle the adoption and use of fixed-line services for homes and small businesses? Whether to “sell your soul” to Facebook’s Internet.org, WeChat or Twitter for basic zero-rated data services, or low-end per-day data plans 12:00-12:40 Work Tables Table 1. Telco View Should Service Innovation be structured separate from the rest of the organization? When does corporate protection of new services get removed so cannibalization can be addressed? How do we break from the traditional ‘plan and build everything and launch ready to scale to millions with little feature flexibility’? Innovation means ‘failure is part of the process’, what are the criteria to define failure rather than continuing to searching for the right recipe? Service innovation with partners is critical, it’s a core assumption of the TAD Manifesto. But how should it be managed? Table 2: Partner / Developer View What are telecom application developer requirements for effective partnering? What are the best processes for working with Ecosystem partners? What are the typical budgets, people, team mix, approach to market that leads to service innovation success? Innovation means ‘failure is part of the process’, when do we drop a service versus adapt the plan? 12:00-12:40 Work Tables Table 1. TAD innovation showcase Discuss and agree recommendations on how a TAD Innovation Showcase can enable anyone to demo services created by the TADHack community to promote not only the service but all the commercial and go to market issues that filter great ideas to market successes. Table 2. A TAD Best Practices Given the different markets, different channels, different people all result in a large range of numbers on revenue share and commercial terms, what commercial aspects can be recommended to accelerate success? Table 3. TAD-Accelerator program Discuss and agree recommendations on a TAD Accelerator program where developers can be introduced to mentors, investors and possibly even development partners to assist them in creating commercial outcomes from their services. Getting funding for anything telecom related is close to impossible thanks to the closed nature of telcos and their large vendors which have scared investors away. 12:40-13:00 Synthesis and Conclusions 12:40-13:00 Synthesis and Conclusions 12:40-13:00 Synthesis and Conclusions GIZA 13:00 14:00 BABYLON 2 PETRA Lunch, Networking and Exhibition GIZA Fuaye (GIZA Foyer) Workstream review Each of the work streams will report back through the facilitation leader the insights, recommendations, actions, and group discussion. GIZA Organizer: Alan Quayle +1 908 419 6960 [email protected] Logistics: Karin Johnson +1 301 938 8801 [email protected] JAQ Events Page 8 of 9 CLOSING PANEL 14:45 The Future of Telecom Application Development and Commercialization We're leaving the best until last, a rapid-fire review and intense discussion on the future of telecom application development and commercialization. We have the whole ecosystem in one place; hear from the people at the bleeding edge in service innovation share their insights on where to place your bets in 2015. Moderator Alan Quayle Panelists Amos Manasseh Practice Leader API Ecosystem Axiata Group Ben Klang Chief Technologist Mojo Lingo (TADHack winner) James Body Head of R&D Truphone Luis Quina Borges Co-founder & COO Apidaze Mark White Founder & CEO Locatrix Dean Bubley Founder Disruptive Analysis Evin Hunt CTO Shango GIZA 15:30 END OF DAY EVENT LOCATION Point Hotel Taksim Topcu Cad. No:2 Taksim Istanbul-Turkey Tel: +90 212 313 5000 Fax: +90 212 313 5041 www.pointhotel.com Organizer: Alan Quayle +1 908 419 6960 [email protected] Logistics: Karin Johnson +1 301 938 8801 [email protected] JAQ Events Page 9 of 9
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