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carlagabaldón
bilingualgraphicdesigner
“Create designs as a graphic designer
by providing innovative ideas, following
the organization’s goals and guidelines,
and performing insightful research.”
-professional objective-
561.674.6808
[email protected]
www.fourinkstudio.com
u.s.workexperience
Zimmerman Advertising - Ft. Lauderdale, FL
| Digital Designer | Client: Nissan North America
Creative Department – May 2014 - Present
• Responsible for delivering digital creative solutions from a range of complex to
more simplistic requirements, and conceptualizing the visual design of innovative
and engaging digital experiences across various digital media applications while
maintaining a consistent branding message, respecting Nissan’s guidelines, which
helps target approx. 12% on monthly sales growth (percentage per vehicle varies)
- Boca Raton, FL
| Graphic Artist/Graphic Designer |
Catalog Production Department – August 2012 - Present
education
Digital Media Arts College - Boca Raton, FL
Bachelor of Fine Arts Degree in Graphic Design
Cum Laude - GPA 3.7
January 2007 - December 2008
Caracas Institute of Design - Caracas, Venezuela
Associate’s Degree in Graphic Design
September 2001 - February 2005
One semester in Interior Design
March 2003 - August 2003
•
following the strategic plans for each version provided by Marketing (client) while
respecting quarterly brand style guides
catalogs to the Pre-Media team; Maintain Agility content management system
structures throughout the production process to support catalog sales reports and
product tracking
• Work closely with studio to direct and coordinate photo shoots while staying on budget,
and, when needed, in charge of creative photo-retouching
JKG Group - Boca Raton, FL
| In-House Graphic Designer/Ad Sign Production Artist |
Visual Merchandising Department – October 2009 - August 2012
• Created, conceptualized and executed multiple formats of store signage which were
chosen by VP and creative leaders of department
retail stores nationwide as well as Puerto Rico stores, when required
•
applications
expert level
Adobe Illustrator CS6
Adobe Photoshop CS6
Adobe Bridge CS6
Adobe InDesign CS6
Adobe Acrobat Pro
Adobe Flash CS5
Adobe Dreamweaver CS5
operating systems
Macintosh & Windows
targeted a 17% sales growth for the furniture department nationwide from 2011 to
2012, in conjunction with coordinating production of informational and promotional
venezuelaworkexperience
Publicis Dialog - Caracas
| Graphic Designer | Main Elite Client: Nestlé Venezuela
Creative Department – August 2006 - January 2007
•
supermarkets) for
featured brands owned by Nestlé Venezuela and DPA (Dairy Partners of Americas),
in a fast-paced teamwork environment to meet deadlines on a daily basis
Owens Illinois de Venezuela (O-I) - Caracas
| Graphic Designer/Marketing Assistant |
Marketing Department – February 2005 - January 2007
recognitions
Digital Media Arts College - Boca Raton, FL
BFA Award of Artistic Excellence in the media
area of Graphic Design - May 2009
“Revista Gerente” - Caracas, Venezuela
Personal interview about Packaging Design in
Venezuela published in their 100 Manager’s
Special Edition magazine - May 2006
• Became the company’s principal Graphic Designer starting in the Marketing division,
followed by a rotation through other departments within the company’s headquarters
VM Corp - Caracas
| Graphic Designer/Advertising Consultant | Client: Fivenca
Creative Director – February 2005 - August 2009
•
after a market study to
determine their target demographics, which helped with correct placement of
half-page ads in “The New York Times” insert, published weekly in the leading newspaper