Tereza Dean
Assistant Professor of Marketing
Gatton College of Business and Economics
University of Kentucky, Lexington, KY 40506
Email: [email protected]
Phone: 859 257 3131
EDUCATION
Ph.D.
Michigan State University, (Marketing), 2012
Eli Broad Graduate School of Management
MBA
Central Michigan University (International Business)
College of Business Administration
B.S. in B.A.
Central Michigan University (Economics, Business Administration)
College of Business Administration
RESEARCH
MANUSCRIPTS UNDER REVIEW
Dean, T., Griffith, D., Calantone, R. “Contract Specificity and management of New Product
Introductions. Under review at Journal of Marketing
WORKING PAPERS AND RESEARCH IN PROGRESS
Dean, Tereza, David Griffith, and Roger Calantone, “The Role of New Product Introductions in
Enhancing Retailer`s Value Sharing. Revising for submission to Journal of Business Research
Chase Kevin, Tereza Dean, Brian Murtha, “Product Failure and Firm Value”.
Oh, Jae-Young, Scott Ellis, Tereza Dean, “The Moderating Effect of Cultural, Geographic, and
Economic Distance on Team Governance: An Empirical Study of Buyer-Engineer-Supplier
Teams”.
Dean Tereza, “Ingredient Branding: When Brands Break Up”.
RESEARCH PRESENTATIONS
Tereza Dean and Glenn Omura (2010), “Literature Review and Research Directions for
International Entrepreneurial Marketing,” Summer AMA Educators Conference, Boston, MA
Tereza Dean, David Griffith, and Roger Calantone (2013), “New Product Launches and
Manufacturers` Returns: The Impact of New Product decisions on Manufacturer`s Value
Claimed,” Summer AMA Educators Conference, Boston, MA
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Oh, Jae-Young, Scott Ellis, Tereza Dean, “The Moderating Effect of Cultural, Geographic, and
Economic Distance on Team Governance: An Empirical Study of Buyer-Engineer-Supplier
Teams”, DSI Annual Meeting, Tampa, Florida
ACADEMIC HONORS AND AWARDS
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PDMA-UIC Doctoral Consortium Doctoral Fellow, University of Illinois at Chicago
(2011)
AMA-Sheth Doctoral Consortium Fellow, Texas Christian University (2010)
Michigan State University Entrepreneurship Research Fellowship, (2009)
Haring Symposium Doctoral Fellow, Indiana University Bloomington (2008)
Stanley Hollander Teaching Award (2008-2009)
SERVICE
JOURNALS
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Ad Hoc Reviewer, Journal of International Marketing (2008 – present)
Ad Hoc Reviewer, Journal of Product Innovation Management (2014)
CONFERENCES
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Ad Hoc Reviewer, AMA Summer Marketing Educator`s Conference (2014)
Ad Hoc Reviewer, Academy of Marketing Science (2011), Research Methodology Track
Ad Hoc Reviewer, Academy of Marketing Science (2011), Entrepreneurial Marketing
Track
Discussant, Haring Symposium, Bloomington, IN (2008)
PROFESSIONAL AFFILIATIONS
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American Marketing Association
Academy of International Business
Academy of Marketing Science
Product Development and Management Association
TEACHING
University of Kentucky, Gatton College of Business & Economics
MKT 450: Marketing Strategy (2014)
MBA 615: Supply Chain Strategy (2013, 2014)
 Average Rating: 3.4/4
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Michigan State University, Eli Broad School of Business
 Effectiveness Ratings are on a 5 point scale, where 1 indicates “far above average,” and
where 5 indicates “far below average”.
Graduate level (2011)
MKT 809: Pricing Profitability and Marketing Metrics (Teaching Assistant)
Undergraduate Level
MSC 317: Quantitative Business Research Methods (Teaching Assistant)
 Average Rating: 1.41/5.00
MSC 327: Introduction to Marketing (2008, 2010, 2011)
 Average Rating: 1.93/5.00
MKT 355: Entrepreneurship: Strategic Marketing Planning and Launch (2009)
 Average Rating: 2.40/5.00
MSC 317: Quantitative Business Research Methods (2009)
 Average Rating: 1.78/5.00
MSC 300: Managerial marketing (2008)
 Average Rating: 1.43/5.00
Central Michigan University, College of Communication and Fine Arts
Undergraduate Level (Adjunct Instructor)
JRN 300: Advertising Principles
 Spring 2005 – Spring 2007
JRN 365: Advertising Media
 Fall 2004 – Spring 2007
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