Steven R. Valley add: 303 Sycamore St Falls Church, VA 22046 • phn: 703.608.7926 eml: [email protected] web: http://www.valleyandassociates.com Lkn: www.linkedin.com/in/stevenvalley Qualifications • Experience with website analysis, content marketing, CMS & CRM, social media, adaptive web & mobile app development, budget development, SEO/SEM strategy, expert in Wordpress site development, and design. • Ability to coordinate social media efforts on Facebook, Twitter, LinkedIn, and Blogs in support of a brand. • Experience with supervising, managing, web hosting, social, digital, and creative service teams & vendors. • Experience conducting research with analytics in support of new product development & deployment. • 11 years of experience teaching visual communications and graphics software packages at the college level. • Ability to use new medias and technologies such as CMS, SEO, SEM, analytics, and WMT’s on both PC & Mac. Professional Marketing Experience Valley and Associates, Falls Church Virginia – Inbound -‐ Content -‐ Social Media Marketing Evangelist Sept ’13 to present Creative Professional Helping local small to mid-‐sized companies create their social media presence, position their inbound web sites, and create compelling content marketing efforts. • Guest Lecturing at local colleges on the use of social media and self-‐promotion. • Consulting on the use of Analytics, SEO, and SEM in all marketing efforts. • Helping to deploy analytics, ID KPI's, and using both to improve marketing and messaging efficiency. Jim Koons Automotive Companies, Vienna Virginia – 18 Retail Automotive Sales and Service Locations Nov ’13 to Sept ‘14 Director of Digital and Social Media Implemented marketing, digital & social strategy; developed brand awareness via in-‐bound marketing, generated traffic through SEO & SEM, and encouraged audience engagement on relevant social platforms. Instructing sales teams in use of enterprise CMS system for pricing and product merchandizing. • Developed automated web based finance options for customers to increase uptake of dealership lending options. • Launched mobile web seamless environment to all stores to allow consistent access to inventory and information. Navy Federal Credit Union, Vienna, Virginia — Credit Union to the DoD Feb. ‘08 to Nov ‘13 Business Analyst II Debit Cards — Oct ’13 -‐ Nov ’13 Developed mobile app for teen debit card for use on Android & iPhone. Social Media Strategist Delivery Channels — Aug ‘11 -‐ Oct ’13 Part of team to take Navy Federals social media presence public, oversaw it’s growth from 6k viewers to over 770k in 11 months, and created campaigns for Blog, Twitter, Facebook, Instagram • Developed and deployed Blog with coordinated SEO efforts between it and main commercial site. • Helping Business Units to understand and use social media in product & service offerings. Special Projects Coordinator eServices — Apr ‘08 to Aug ’11 Worked directly with senior management in support of the electronic services team efforts to redesign web sites and mobile offerings. Preformed research, created presentations, and ran meetings for executive team in support of major initiatives like: Google Analytics, WMT’s and SEO. • Created initial business case for $1.5 million web site redesign with focus on SEO to acquire new business. • Created business case and research for $500,000 mobile banking offering. Supervisor AGSC — Feb ‘08 to Apr ’08 Oversaw internal communications designers and support staff of 12. Grantham Education Corporation, Arlington, Virginia — Educating today’s military Apr ‘06 to Feb ‘08 Marketing Director Wrote editorials, designed ads, created web sites, and promotional materials. Worked with senior leaders to develop marketing strategies and programs that increased awareness that drove new leads and new revenue streams. • Created a new CSS based web site and new sales pieces that featuring new branding • Raised funds from new partnership marketing efforts with Fortune 500 companies Career Education Corporation, Vienna, Virginia — Katherine Gibbs Division Apr ‘01 to Apr ‘06 Director of Marketing — Oct ‘03 to Apr ‘06 Managed a staff of 4 and a $1.7 million dollar annual budget • Managed new student acquisition processes and sales force goals • Raised and saved over $100,000 for the college through various cobranded marketing Viscom Instructor — Apr ‘01 to Apr ‘06 • Certified instructor InDesign, PhotoShop, Illustrator, created course materials, and student performance reports OneSoft, McLean, Virginia — Supply side XML solutions Aug ‘00 to Apr ‘01 Creative Director Managed a staff of three and a budget of $1.2 million dollars and created Corporate Standards Manual MicroStrategy, Vienna, Virginia — Data mining Apr ‘98 to Aug ‘00 Art Director Managed a $750,000.00 dollar department budget developed creative staff from 3 artists to a team of 10 Steven Valley Resume: ver: 12-‐01-‐14 Page 1 of 2 December 2014 Steven R. Valley add: 303 Sycamore St Falls Church, VA 22046 • phn: 703.608.7926 eml: [email protected] web: http://www.valleyandassociates.com Lkn: www.linkedin.com/in/stevenvalley Realty Information Group, LP, Bethesda, Maryland — CRE information Jul ‘95 to Apr ‘98 Art Director Created award-‐winning pieces increasing sales by 30%, deployed Newswire product with revenue of $1.5 million Internal Creative Services— Various creative positions Mar ‘86 to Nov. ‘94 Graphic Designer & Studio Support Various graphic design positions producing and editing print and multi media pieces for small to mid sized companies, advertising agencies, and marketing firms. Other Professional Experience Marymount University, Arlington, Virginia January 94 to July 06 Adjunct Professor • Taught courses in Design, Type, Desktop Publishing, and Intro to Computer Graphics • Part of team that reviewed all graduating senior portfolios Education -‐ Temple University -‐ Tyler School of Art -‐ Philadelphia, Pennsylvania, 1986 B.F.A., Graphic Design Continuing Education -‐ -‐ -‐ -‐ ADKAR Change Management, Navy Federal Credit Union, Vienna VA, 2012 35 Hours PMP class instruction, Navy Federal Credit Union, Vienna VA, 2011 Google Adwords 101, Google Analytics online classes, Navy Federal Credit Union, Vienna VA, 2010 Adobe CS Teacher Certification, Career Education Corporation -‐ Katherine Gibbs, Vienna VA, 2005 Steven Valley Resume: ver: 12-‐01-‐14 Page 2 of 2 December 2014
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