INTRO TO ENTREPRENEURSHIP CYBERPRENUERSHIP

STUDENT IDENTIFICATION NO
MULTIMEDIA COLLEGE
JALAN GURNEY KIRI
54100 KUALA LUMPUR
SIXTH, SEVENTH SEMESTER FINAL EXAMINATION, 2013/2014 SESSION
BUS2043/BUS2073 – INTRODUCTION TO
ENTREPRENEURSHIP/ CYBERPRENUERSHIP
DMGW-E-F-3/11, DMGA-E-F-3/11, DMGT-E-F-3/11, DMKT-E-F-3/11, DMKT-E-F-2/11,
DMGQ-E-F-3/11, DMGQ-E-F-1/13, DNMW-E-F-2/11
19 FEBRUARY 2014
9.00 AM – 11.00 AM
(2 Hours)
INSTRUCTION TO STUDENT
1.
This Examination paper has ELEVEN (11) printed pages.
2.
This question paper consists of THREE (3) sections.
Section A : Answer ALL questions.
Section B
Section
3.
: Answer ALL questions.
C : Answer ALL questions.
Please write all your answers in the Answer Booklet provided.
BUS2043
INTRODUCTION TO CYBERPRENEURSHIP
19 FEBRUARY 2014
SECTION A
:
MULTIPLE CHOICE QUESTIONS - (20 Marks)
INSTRUCTION
:
Answer ALL questions.
1.
2.
The followings are the styles of creative intelligence EXCEPT:
A.
Intuitive.
B.
Inspirational.
C.
Imaginative.
D.
Interest.
Which of the following are the RIGHT steps of creative process?
A.
Background data collection, incubation, idea experience and evaluation &
implementation.
B.
Incubation, background data collection, evaluation & implementation and idea
experience.
C.
Background data collection, idea experience, incubation and evaluation &
implementation.
D.
Background data collection, evaluation & implementation, idea experience and
incubation.
3.
The followings are the sources of innovation.
A.
Unexpected incident.
B.
Changes to market and industries.
C.
Changes to industry.
D.
All of the above.
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4.
5.
INTRODUCTION TO CYBERPRENEURSHIP
19 FEBRUARY 2014
Which of the followings are general characteristics of an entrepreneur?
A.
Desire for responsibility.
B.
High degree of commitment.
C.
Creative and innovative.
D.
All of the above.
The following are factor that causes entrepreneur was failed in their business
EXCEPT
6.
A.
Failed to plan and manage.
B.
Poor in control system.
C.
Not have self-confident.
D.
All of the above.
What are procedures to start a new venture?
I - Start new business.
II – Buy existing business.
III – Help to manage a friend’s business.
IV – Franchise.
7.
A.
I,II & III
B.
I,II & IV
C.
II,III & IV
D.
I,II,III & IV
What is the purpose of doing market research?
A.
To identify competitor’s characteristics.
B.
To test marketing strategy.
C.
To produce new products.
D.
To evaluate marketing strategy.
Continued…
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8.
9.
INTRODUCTION TO CYBERPRENEURSHIP
19 FEBRUARY 2014
Which of the followings are the advantage/s of starting own business?
A.
Freedom to make decision.
B.
Choice of location.
C.
Opportunity to build image.
D.
All of the above.
In business plan document, we must discuss on ______________that faced now and in
future by getting information from the customers, staff and suppliers.
10.
11.
A.
marketing strategy
B.
product strategy
C.
competitor analysis
D.
SWOT analysis
What is the “secret” for an entrepreneur to produce value in market?
A.
Apply creativity and inovasy to solve problems.
B.
Invent new product and service.
C.
Learn by doing.
D.
Apply how to learned from history.
The first place for entrepreneur to look at to get the capital is____________
A.
bank.
B.
venture capital
C.
government scheme.
D.
own savings.
Continued…
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12.
INTRODUCTION TO CYBERPRENEURSHIP
19 FEBRUARY 2014
Equity capital is business owner self-investment. Equity capital is also called
__________.
13.
A.
risk capital.
B.
profit capital.
C.
investor‘s capital.
D.
owner’s capital.
_________________________ changes needs to be done in marketing environment that
could help a manager to prepare and modify marketing planning.
A.
Marketing Experiment
B.
Company Records
C.
Competitors Analysis
D.
Marketing intelligence
14. The following are marketing mix in marketing plan EXCEPT :
15.
A.
price.
B.
politic.
C.
promotion.
D.
place.
Which of these should be included in the marketing section of the business plan?
A.
Legal requirements.
B.
Distribution channel.
C.
Production processes.
D.
All of the above.
Continued…
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16.
17.
18.
19.
INTRODUCTION TO CYBERPRENEURSHIP
19 FEBRUARY 2014
Any good entrepreneur networking consist the following elements EXCEPT:
A.
Strong ties between members.
B.
What do you know?
C.
Who you know?
D.
Various purposes?
Which is the MOST effective yet inexpensive method of marketing for entrepreneurs?
A.
Print media.
B.
Word-of-mouth.
C.
Internet.
D.
Television and radio.
What is the following role NOT plays by Technopreneurship?
A.
To increase the quality production of product.
B.
Readiness to compete.
C.
To determine market niche.
D.
To increase the skills and abilities.
________________ established by the government in year 1990 with a purpose to
expedite the expansion of SME towards competitive sector, able to compete locally and
internationally.
A.
Tabung Bantuan Teknikal Perindustrian Kecil dan Sederhana
B.
Tabung Bantuan Teknikal Perindustrian Kecil
C.
Tabung Bantuan Teknikal Perindustrian Sederhana
D.
Tabung Bantuan Kewangan Perindustrian Kecil dan Sederhana
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20.
INTRODUCTION TO CYBERPRENEURSHIP
19 FEBRUARY 2014
Ahmad is a successful entrepreneur and worked with an established company before.
Which of these is the major source of information for business ideas among
entrepreneurs like Ahmad?
A.
Books.
B.
Journals and magazines.
C.
Internet.
D.
None of the above.
Continued…
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INTRODUCTION TO CYBERPRENEURSHIP
SECTION B
:
TRUE (T) OR FALSE (F) - (20 Marks)
INSTRUCTION
:
Answer ALL questions.
1.
19 FEBRUARY 2014
Entrepreneurship involves not only the process that leads to the setting up of a business
entity, but also the expansion and development of an ongoing concern.
2.
According to Adam Smith (1776), an entrepreneur is a person who acts as an agent in
transforming demand into supply.
3.
High need for power has been identified as the drive to establish, maintain or renew
affective relationship with others.
4.
Motivation refers to the key characteristics that should be possessed by successful
entrepreneurs in order to perform entrepreneurial functions effectively.
5.
Tradition is to be maintained is one example of cultural blocks.
6.
Business vision and mission are two mandatory statements required for business
registration in Malaysia.
7.
Advertising is a personal sales effort to influence a large number of consumers.
8.
Product quality is one of the factors to be considered to determine the market share.
9.
Creative process involves looking with different perspectives on unique relationships of
the surroundings.
10.
The evaluation and selection process involves judging the viability of the opportunity
and assessing its potential.
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11.
INTRODUCTION TO CYBERPRENEURSHIP
19 FEBRUARY 2014
Franchise fee is an on-going payment made by the franchisee to the franchisor based on
the percentage of sales as agreed upon the signing of franchise contract.
12.
The executive summary is part of the main body of the business plan.
13.
Sources of finance refers to the sources where funds to finance a particular project’s
implementation costs can be secured.
14.
Organizational innovations are the breakthrough inventions that have wide-reaching
impact and influence which benefit society and business.
15.
Entrepreneurs are individuals who actively form or lead their own business and nurture
them for growth and prosperity.
16.
One of the importance entrepreneurship to Malaysia economy is the entrepreneurial
SMIs provide services that the large corporation has neglected or lack of economy of
scale for the large corporation to serve.
17.
Niche marketing is tailoring products to suit the tastes of specific individuals and
locations.
18.
Channel of distribution is a network developed to ensure product or services reach
target consumers.
19.
Marketing budget refers to expenses incurred in planning for the marketing aspect of
the proposed business or project.
20.
Entrepreneurs can identify opportunity by recognizing a need that customers have that
is not being satisfied.
Continued…
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INTRODUCTION TO CYBERPRENEURSHIP
SECTION C
:
STRUCTURE QUESTIONS - (60 Marks)
INSTRUCTION
:
Answer ALL questions.
19 FEBRUARY 2014
Question 1
a)
What is creativity?
(2 Marks)
b)
Explain FOUR (4) phases of creative process.
(8 Marks)
c)
List FIVE (5) type emotional blocks.
(5 Marks)
Question 2
a)
Explain FIVE (5) importance of entrepreneurship to Malaysian economy.
(10 Marks)
b)
List FIVE (5) ability to search and discover business opportunities.
(5 Marks)
Question 3
a)
The most common forms of business entities registered by SMEs are sole
proprietorship, partnership and private limited company. Explain what is sole
proprietorship and disadvantages of sole proprietorship.
(10 Marks)
b)
List FIVE (5) advantages of family business.
(5 Marks)
Continued...
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INTRODUCTION TO CYBERPRENEURSHIP
19 FEBRUARY 2014
Question 4
a)
Mr. Ariel was pondering on starting a bookstore business near Multimedia College.
Suggest and explain the FIVE (5) types of promotion for this particular business.
(10 Marks)
b)
List FIVE (5) factors to consider when determining distribution strategy.
(5 Marks)
End of Page.
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