CONTACT Lou Nicolaides SearchDogsUSA Inc. 626/799-‐1101 [email protected] FOR IMMEDIATE RELEASE HUGGY DUGGY® AND SEARCHDOGSUSA ANNOUNCE NEW BUSINESS ALLIANCE SPONSORSHIP TO BENEFIT THE NATIONAL DISASTER SEARCH DOG FOUNDATION (SDF) Washington D.C.-‐based apparel m anufacturer becomes “Power Associate” in new alliance to help create revenue & awareness for SDF’s m ission of improving emergency response in America SOUTH PASADENA, CA (April 2, 2014) – S earchDogsUSA Inc., official licensing arm for the S earch Dog Foundation (SDF) and apparel brand Huggy Duggy proudly announce a n ew business alliance sponsorship which will b enefit the Ojai-‐based charity d edicated to s trengthening America’s d isaster response b y recruiting rescued d ogs a nd partnering them with firefighters to assist in locating p eople buried a live in disaster wreckage s ites. “We’re proud and excited that Huggy Duggy is n ow “part of the search,” said Lou Nicolaides, General Manager of S earchDogsUSA. “We hope Huggy Duggy will benefit from the connection to SDF – as they are s trong p et advocates and dog lovers,” h e added. In its apparel offerings, Huggy Duggy features a fresh a nd unique line of t-‐shirts, a ccessories, bandanas, and more which feature hand-‐drawn dog d esigns, comfy fabrics, and more – both fun and friendly for p ets and owners a like. Visit www.huggyduggy.com. “Huggy Duggy is d edicated to the principle that our dogs and p ets enrich and expand our families, and our mission is to encourage those considering p et adoption while celebrating the bond that we share with our p ets from puppyhood through their mature years,” said Laura Farina, Huggy Duggy’s F ounder, CEO, and Top Dog. In their a lliance, SearchDogsUSA Inc. and Huggy Duggy plan to d evelop and launch a co-‐branded apparel line to be featured on www.shopsdf.com and www.HuggyDuggy.com in 2014. # # # About SearchDogsUSA, Inc. Founded in 2002, SearchDogsUSA, Inc is the official licensing arm for the National Disaster S earch Dog Foundation (SDF). Having raised over $250,000 s ince its existence, the independently run corporation with offices in S outh Pasadena, CA is committed to raising non-‐philanthropic revenue and awareness for SDF through Business Alliances, consumer products sales via www.shopSDF.com, and its own brand of canine supplements. SearchDogsUSA donates a minimum of 10% of its total gross sales to SDF. www.SearchDogsUSA.com. Toll Free 855.744.DOGS (3647). About Huggy Duggy® Huggy Duggy apparel was inspired by the "chance" adoption of a puppy from a rescue organization eight years a go. The world of dog and p et lovers was opened up to the makers of Huggy Duggy with dogs b eing part of the family™ as its driving mantra. They s ell clothes and a ccessories for owners as well as pets and their s ite a lso features the Huggy Duggy b log.
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