21st – 23rd October 2014
Riyadh International
Convention & Exhibition Center
Saudi Arabia’s Largest
Mother, Baby and Kids
Exhibition
Riyadh, Saudi Arabia
www.mbkexpo.com
Organised By
www.mbkexpo.com
MOTHER, BABY AND KIDS SHOW GOES TO RIYADH!
Launched in Jeddah in 2012, MBK Expo has become the largest family event in Saudi Arabia, where
global brands and dynamic local businesses are out in force.
This world-class event for expectant mothers, parents, children and babies will now also take place
in Riyadh, aiming to attract over 20,000 visitors, and will feature dedicated consumer and
business-to-business areas.
DID YOU KNOW?
SAUDI ARABIA IS ONE OF THE LARGEST MARKETS FOR
MOTHER, BABY & KIDS' PRODUCTS IN THE WORLD!
MBK Expo
Jeddah 2014 in facts:
14,024
Visitors
4
8
GlaxoSmithKline
Consumer Healthcare, GSK
“We are really satisfied with
7
Exhibiting Zones Unique Sectors Visitor Features
145
Brands
MBK Expo 2014. We received
positive feedback from
visitors. The show attracted
our target groups‘’.
www.mbkexpo.com
WHY SAUDI ARABIA?
• Saudi Arabia is the world’s leading importer of mother and baby products
• 22,690 babies are born every year in Saudi Arabia
• The Saudi Arabian mother, baby and child sector is worth a staggering US $2100+ billion to 2027
• Saudi Arabia has an extremely young population. Of the country's 29 million people, 43 percent are under the age of 15
• Families spend an annual amount of US $190 million on baby care products
• Over US $3 billion is spent in Saudi Arabia on nursery products alone
WHY RIYADH?
• Riyadh is the capital city of Saudi Arabia and KSA's largest city
• Riyadh has experienced very high rates of population growth, and it is currently home to over 5 million people - 23% of the Kingdom’s
population
• Riyadh's GDP (Gross Domestic Product) is currently estimated at SAR 60 billion
• Women & Children's hospitals are a growing trend
• Riyadh has massively increased spending on job training and education, infrastructure development and Government salaries
88% of exhibitors were satisfied with MBK Expo Jeddah 2014
www.mbkexpo.com
MBK EXPO RIYADH EXHIBITOR PROFILES
Mobility &
Safety
Fashion
Home
Food &
Beverages
Healthcare
Fashion:
Learn &
Play
MBK Expo Riyadh presents the Trade Only Zone
Maternity Clothes,
Baby & Children's Clothes,
Accessories
Mobility & Safety:
A dedicated floor-space where trade professionals can network, do business and negotiate with
their key buyer prospects.
Buggies & Prams,
Baby Carriers,
Car Seats
MBK Jeddah 2014 Exhibitors participated to:
Home:
3%
8%
14%
11%
29%
35%
0
5
10
15
20
25
30
35
3% Monitor the competition
8% Network with industry professionals
14% Launch new products / services
11% Consolidate relationships with existing customers
29% Find new customers / agents / partners
35% Increase awareness of their brand, products and company
WHY EXHIBIT?
• Enter one of the largest Mother, Baby & Kids growth markets in the world
• Capitalise on the high volume of visitors - over 14,000 relevant trade buyers and consumers
visited MBK Jeddah 2014
• MBK is an outstanding platform to enable business growth in a buoyant economic market
• Forge new partnerships and build new business relationships
• Communicate your company's values directly to a key target audience
• Meet with potential buyers by participating in the Hosted Buyer Programme
• Test the market’s reaction to your new products and services
Nursery Furniture,
Living Accessories,
Bedding, Decoration
Food & Beverages:
Baby & Infant Meals,
Beverages,
Fresh Products
Healthcare:
Hospitals,
Pre & Post Natal Care,
Delivery Options
Learn & Play:
Educational Toys,
Online Learning,
Outdoor Toys and Games
www.mbkexpo.com
MBK EXPO RIYADH VISITOR PROFILES
Reed Sunaidi Exhibitions has pioneered the mixed B2B – B2C concept in Saudi Arabia, allowing both International and Saudi exhibitors
to achieve a strong return on their investment. A highly-targeted and segmented marketing campaign coupled with a strong Hosted
Buyer Programme means that the right professionals will visit MBK Expo Riyadh 2014. For the B2C segment, targeting the right class “A”
& “B” consumers means that brands can target the right market via product activations and end-user demonstrations.
Business-to-Consumer Sector
Business-to-Business Sector
• Families
• Mothers and Mothers-to-be
• Babies, Toddlers and Children
• Professional Buyers
• Retailers
• Hospitals and Healthcare Professionals
• Nurseries and Day Care Centres
• Schools
MBK Expo Jeddah 2014 Trade Visitor profile included:
Distributor 9%
Consultancy 3%
Trading Company 10%
Security & Safety 7%
Marketing / Media 8%
Food & Hospitality 11%
Health Services 16%
Recreation & Entertainment 10%
Banking / Insurance 5%
Education 21%
79% of exhibitors were satisfied with the quality of visitors at MBK JEddah 2014
www.mbkexpo.com
MBK EXPO RIYADH 2014 - FEATURES & EVENTS
MBK Expo Riyadh
MBK Expo Riyadh 2014 will offer a unique chance to meet and attend a seminar given by Jo Frost.
Best known as 'Supernanny', Jo is an international icon for parents, and a leading childcare
professional that everybody wants to meet and learn from.
Hosted Buyer Programme
The Hosted Buyer Programme (HBP) is a priority business service that matches each B2B
decision-maker’s sourcing requirements with relevant exhibitor products and services, bringing
both parties together in order to meet, network and do business.
Jo Frost’s exclusive seminars and Q&A sessions
Jo Frost, the international icon for parents and leading childcare professionals who is best known
for her show "Supernanny" will hold exclusive talks and discussion sessions at MBK Expo Riyadh
2014.
MBK Expo 2014 Cooking Competition
MBK Expo Riyadh 2014's Cooking Competition aims to bring together food-loving parents and
children for fun, family-oriented activities.
Schools Tour Day
Tour Day allows students from 5 to 9 years old to join the show and enjoy a
fun and entertaining environment managed by professional childcare specialists.
www.mbkexpo.com
MBK EXPO RIYADH 2014 EXHIBITING COSTS
SPACE ONLY STAND
MBK Expo Riyadh 2014 WILL SUPPORT YOU WITH:
For exhibitors who wish to build their own stand
•
•
•
•
•
Costs:
• Zone A – USD 450/sqm
• Zone B – USD 400/sqm
• Zone C – USD 380/sqm
VISA applications
CUSTOMS clearance
TRAVEL arrangements
ONSITE / OFFSITE business meetings
365 MARKETING campaign
WOODEN STAND
Pre-built wooden stand with painted finish, carpet, electricity and power
Costs:
• Wooden Stand only - additional $60 per sqm on top of Space price
• Wooden Stand with basic furniture package - additional USD $70 per sqm on top of Space price
96% of exhibitors at MBK Jeddah 2014 will participate at the next MBK Expo event
To enquire about exhibiting and
sponsorship opportunities at MBK Expo
Riyadh 2014 please contact:
International Sales Director
Dean Rees
Tel: +971 2 409 0334
Mobile: +971 50 613 7627
Email: [email protected]
Key Account, Sponsorship & Sales Manager - KSA
Khulud Durri
Tel: +966 2 6682626 Ext: 226
Mobile: +966 504641463
Email: [email protected]
‫ﻟﻺﺳﺘﻔﺴﺎﺭ ﻋﻦ ﺍﻟﻤﻌﺮﺽ‬
‫ﻭ ﻓﺮﺹ ﺍﻟﺮﻋﺎﻳﻪ ﻟﻤﻌﺮﺽ ﺍﻷﻡ ﻭﺍﻟﻄﻔﻞ ﺑﺎﻟﺮﻳﺎﺽ‬
‫ﺍﻟﺮﺟﺎﺀ ﺍﻻﺗﺼﺎﻝ ﻋﻠﻰ‪:‬‬
‫ﻣﺪﻳﺮ ﺍﻟﻤﺒﻴﻌﺎﺕ ﺍﻟﺪﻭﻟﻴﺔ‬
‫دﻳﻦ رﻳﺲ‬
‫اﻟﻬﺎﺗﻒ‪0334 409 2 +971 :‬‬
‫ﺟﻮال‪7627 613 50 +971 :‬‬
‫‪[email protected]‬‬
‫ﻣﺪﻳﺮﺓ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻭ ﻓﺮﺹ ﺍﻟﺮﻋﺎﻳﺔ ﺑﺎﻟﺴﻌﻮﺩﻳﺔ‬
‫ﺧﻠﻮد اﻟﺪري‬
‫اﻟﻬﺎﺗﻒ‪ 6682626 2 +966 :‬ﺗﺤﻮﻳﻠﺔ‪226 :‬‬
‫اﻟﺠﻮال‪504641463 +966 :‬‬
‫‪[email protected]‬‬
‫‪www.mbkexpo.com‬‬
‫ﺗﻜﺎﻟﻴﻒ ﺍﻟﻌﺮﺽ ﻓﻲ ﻣﻌﺮﺽ ﺍﻷﻡ ﻭﺍﻟﻄﻔﻞ ‪ 2014‬ﺑﺎﻟﺮﻳﺎﺽ‬
‫ﻣﺴﺎﺣﺔ ﻟﺒﻨﺎﺀ ﻣﻨﺼﺔ‬
‫ﻟﻠﻌﺎرﺿﻴﻦ اﻟﺮاﻏﺒﻴﻦ ﻓﻲ ﺑﻨﺎء اﻟﻤﻨﺼﺔ اﻟﺨﺎﺻﺔ ﺑﻬﻢ‬
‫اﻟﺘﻜﻠﻔﺔ‪:‬‬
‫• ﻣﻨﻄﻘﺔ أ ‪ 450 -‬دوﻻر ‪ /‬ﻣﺘﺮ ﻣﺮﺑﻊ‬
‫• ﻣﻨﻄﻘﺔ ب ‪ 400 -‬دوﻻر ‪ /‬ﻣﺘﺮ ﻣﺮﺑﻊ‬
‫• ﻣﻨﻄﻘﺔ ج ‪ 380 -‬دوﻻر ‪ /‬ﻣﺘﺮ ﻣﺮﺑﻊ‬
‫ﻣﻌﺮﺽ ﺍﻟﺮﻳﺎﺽ ‪ 2014‬ﺳﻮﻑ ﻳﺪﻋﻤﻜﻢ ﻓﻲ‪:‬‬
‫• اﻟﺘﺄﺷﻴﺮات‬
‫• اﻟﺘﺨﻠﻴﺺ اﻟﺠﻤﺮﻛﻲ‬
‫• ﺗﺮﺗﻴﺒﺎت اﻟﺴﻔﺮ‬
‫• اﺟﺘﻤﺎﻋﺎت اﻟﻌﻤﻞ داﺧﻞ واﺧﺎرج اﻟﻤﻌﺮض‬
‫• ﺣﻤﻠﺔ ﺗﺴﻮﻳﻘﻴﺔ ﻣﺘﻜﺎﻣﻠﺔ‬
‫ﻣﻨﺼﺎﺕ ﺧﺸﺒﻴﺔ ﺟﺎﻫﺰﺓ‬
‫ﻣﻨﺼﺎت ﺧﺸﺒﻴﺔ ﻣﺠﻬﺰة ﺑﺎﻟﻤﻔﺮوﺷﺎت واﻟﺴﺠﺎد وا–ﺿﺎءة‬
‫اﻟﺘﻜﻠﻔﺔ‪:‬‬
‫• ﻣﻨﺼﺔ ﺧﺸﺒﻴﺔ ﻓﻘﻂ ‪ 60‬دوﻻراﺿﺎﻓﻴﺔ ﻟﻠﻤﺘﺮ ﻣﺮﺑﻊ‬
‫• ﻣﻨﺼﺔ ﺧﺸﺒﻴﺔ ﻣﻊ اﻟﺘﺠﻬﻴﺰات ﻓﻘﻂ ‪ 70‬دوﻻر إﺿﺎﻓﻴﺔ ﻟﻜﻞ ﻣﺘﺮ ﻣﺮﺑﻊ‬
‫‪ ٪ 96‬ﻣﻦ ﺍﻟﻌﺎﺭﺿﻴﻦ ﻓﻲ ﻣﻌﺮﺽ ﺍﻷﻡ ﻭﺍﻟﻄﻔﻞ ﺟﺪﺓ ‪ 2014‬ﺳﻮﻑ ﻳﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﻤﻌﺮﺽ ﺍﻟﻘﺎﺩﻡ‬
‫‪www.mbkexpo.com‬‬
‫ﻣﻌﺮﺽ ﺍﻷﻡ ﻭﺍﻟﻄﻔﻞ ‪ 2014‬ﺑﺎﻟﺮﻳﺎﺽ ‪ -‬ﻣﻤﻴﺰﺍﺕ ﻭ ﻓﻌﺎﻟﻴﺎﺕ‬
‫ﻣﻌﺮﺽ ﺍﻷﻡ ﻭﺍﻟﻄﻔﻞ ﺑﺎﻟﺮﻳﺎﺽ‬
‫ﺳﻮف ﻳﻮﻓﺮ ﻣﻌﺮض ا‪°‬م واﻟﻄﻔﻞ ﺑﺎﻟﺮﻳﺎض ﻓﺮﺻﺔ ﻓﺮﻳﺪة ﻟ®ﻟﺘﻘﺎء و ﺣﻀﻮر اﻟﻨﺪوة اﻟﺘﻲ ﺗﻘﺪﻣﻬﺎ ﺟﻮ ﻓﺮوﺳﺖ اﻟﻤﻌﺮوﻓﺔ‬
‫ﺑﺈﺳﻢ ‪ ، Supernanny‬و ﻫﻲ رﻣﺰ دوﻟﻲ ﻟﻶﺑﺎء وا‪°‬ﻣﻬﺎت و اﻟﻤﺘﺨﺼﺼﻴﻦ ﻓﻲ ﻣﺠﺎل رﻋﺎﻳﺔ ا‪°‬ﻃﻔﺎل و ﻳﻤﻜﻦ ﻟﻠﺰوار اﻻﻟﺘﻘﺎء و‬
‫اﻟﺘﻌﻠﻢ ﻣﻦ ﺧﻼل اﻟﻤﻌﺮض‪.‬‬
‫ﺑﺮﻧﺎﻣﺞ ﺍﺳﺘﻀﺎﻓﺔ ﺍﻟﻤﺸﺘﺮﻱ‬
‫ان اﻟﻬﺪف ﻣﻦ ﺑﺮﻧﺎﻣﺞ اﺳﺘﻀﺎﻓﺔ اﻟﻤﺸﺘﺮي ﻫﻮ ﺧﻠﻖ اﻟﻔﺮﺻﺔ ﻟﻠﺘﻮاﺻﻞ اﻟﻤﺒﺎﺷﺮ ﺑﻴﻦ اﻟﺸﺮﻛﺎت اﻟﻤﺘﺨﺼﺼﺔ ﻓﻲ اﻟﻤﺠﺎل و‬
‫اﻳﻀﺎ ﻟﻴﺘﻼﻗﻰ ﺻﺎﻧﻌﻲ اﻟﻘﺮار ﻣﻌ ًﺎ و ا–ﺗﻔﺎق ﻋﻠﻰ اﻟﺼﻔﻘﺎت اﻟﺘﺠﺎرﻳﺔ ﺑﻴﻦ اﻟﻄﺮﻓﻴﻦ‬
‫ﺍﻟﻨﺪﻭﺓ ﺍﻟﺨﺎﺻﺔ ﻣﻊ ﺟﻮ ﻓﺮﻭﺳﺖ ﻭ ﺟﻠﺴﺎﺕ ﺍﻷﺳﺌﻠﺔ ﻭﺍﻷﺟﻮﺑﺔ‬
‫ﺳﻮف ﻳﻮﻓﺮ ﻣﻌﺮض ا‪°‬م واﻟﻄﻔﻞ ‪ 2014‬ﺑﺎﻟﺮﻳﺎض ﻓﺮﺻﺔ ﻓﺮﻳﺪة ﻟ®ﻟﺘﻘﺎء و ﺣﻀﻮر اﻟﻨﺪوة اﻟﺘﻲ ﺗﻘﺪﻣﻬﺎ ﺟﻮ ﻓﺮوﺳﺖ‬
‫اﻟﻤﻌﺮوﻓﺔ ﺑﺈﺳﻢ ‪ ، Supernanny‬و ﻫﻲ رﻣﺰ دوﻟﻲ ﻟﻶﺑﺎء وا‪°‬ﻣﻬﺎت و اﻟﻤﺘﺨﺼﺼﻴﻦ ﻓﻲ ﻣﺠﺎل رﻋﺎﻳﺔ ا‪°‬ﻃﻔﺎل و‬
‫ﻳﻤﻜﻦ ﻟﻠﺰوار ا–ﻟﺘﻘﺎء و اﻟﺘﻌﻠﻢ ﻣﻦ ﺧﻼل اﻟﻤﻌﺮض‪.‬‬
‫ﻣﺴﺎﺑﻘﺔ ﺍﻟﻄﺒﺦ‬
‫ﺗﻬﺪف ﻣﺴﺎﺑﻘﺔ اﻟﻄﺒﺦ ﻓﻲ ﻣﻌﺮض ا‪°‬م واﻟﻄﻔﻞ ‪ 2014‬ﺑﺎﻟﺮﻳﺎض إﻟﻰ ﺟﻤﻊ ا‪º‬ﺑﺎء و ا‪°‬ﻃﻔﺎل اﻟﻤﺤﺒﻴﻦ ﻟﻠﻄﺒﺦ ﻟﺤﻀﻮر‬
‫ﻣﺴﺎﺑﻘﺎت ﻣﻤﺘﻌﺔ ﻟﻜﻞ ا‪°‬ﺳﺮة ‪.‬‬
‫ﻳﻮﻡ ﺟﻮﻟﺔ ﺍﻟﻤﺪﺍﺭﺱ‬
‫ﻳﻮم ﺟﻮﻟﺔ اﻟﻤﺪارس ﻳﺘﻴﺢ ﻟﻠﻄﻼب ﻣﻦ ﻋﻤﺮ ‪ 5‬إﻟﻰ ‪ 9‬ﺳﻨﻮات ﻟ®ﻧﻀﻤﺎم اﻟﻰ اﻟﻤﻌﺮض و ا–ﺳﺘﻤﺘﺎع‬
‫ﺑﺒﻴﺌﺔ ﻣﻤﺘﻌﺔ وﻣﺴﻠﻴﺔ ﺗﺪار ﻣﻦ ﻗﺒﻞ ﻣﺘﺨﺼﺼﻴﻦ ﻓﻲ رﻋﺎﻳﺔ ا‪°‬ﻃﻔﺎل‪.‬‬
‫‪www.mbkexpo.com‬‬
‫ﻣﻠﻔﺎﺕ ﺍﻟﺰﺍﺋﺮﻳﻦ ﻟﻤﻌﺮﺽ ﺍﻷﻡ ﻭﺍﻟﻄﻔﻞ ﺑﺎﻟﺮﻳﺎﺽ ﺗﺘﻀﻤﻦ‪:‬‬
‫ﺷﺮﻛﺔ رﻳﺪ ﺳﻨﻴﺪي اﻟﺮاﺋﺪة ﻓﻲ ﻣﺠﺎل اﻟﻤﻌﺎرض ﻟ»ﻓﺮاد واﻟﺸﺮﻛﺎت ﻣﻌ ًﺎ ﻓﻲ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ ‪،‬وﺗﻔﺴﺢ اﻟﻤﺠﺎل ﻟﻠﻌﺎرﺿﻴﻦ اﻟﺪوﻟﻴﻴﻦ واﻟﻤﺤﻠﻴﻴﻦ ﻋﻠﻰ‬
‫ﺣﺪ ﺳﻮاء وﺗﻌﻄﻴﻬﻢ اﻟﻔﺮﺻﺔ ﻟﺘﺤﻘﻴﻖ اﻟﻌﺎﺋﺪات اﻟﻤﺮﺟﻮة –ﺳﺘﺜﻤﺎراﺗﻬﻢ‪.‬‬
‫اﻟﺤﻤﻠﺔ اﻟﺘﺴﻮﻳﻘﻴﺔ اﻟﻤﺘﺨﺼﺼﺔ واﻳﻀﺎ ﺑﺮﻧﺎﻣﺞ اﺳﺘﻀﺎﻓﺔ اﻟﻤﺸﺘﺮي ﺳﻮف ﻳﺠﺬب إﻟﻰ ﻣﻌﺮض اﻟﺮﻳﺎض ﻟ»م واﻟﻄﻔﻞ ‪ 2014‬اﻟﻤﺴﺘﺜﻤﺮﻳﻦ اﻟﻤﺘﺨﺼﺼﻴﻦ ﻓﻲ اﻟﻤﺠﺎل‬
‫و اﻟﻤﺸﺘﺮﻳﻦ ﻣﻦ ﻛﻞ ﻣﻜﺎن و ﺳﻮف ﻳﺘﻴﺢ ﻟﻠﻌﻼﻣﺎت اﻟﺘﺠﺎرﻳﺔ أن ﺗﺴﺘﻬﺪف اﻟﻤﺸﺘﺮﻳﻦ ﻋﻦ ﻃﺮﻳﻖ اﻟﻌﺮوض اﻟﺨﺎﺻﺔ ﻟﻤﻨﺘﺠﺎﺗﻬﻢ‪.‬‬
‫ﻣﻦ ﺍﻟﺸﺮﻛﺎﺕ ﺇﻟﻰ ﺍﻟﺸﺮﻛﺎﺕ‬
‫ﻣﻦ ﺍﻟﺸﺮﻛﺎﺕ ﺇﻟﻰ ﺍﻟﻤﺴﺘﻬﻠﻚ‬
‫• اﻟﻤﺸﺘﺮون اﻟﻤﺘﺨﺼﺼﻮن‬
‫• ﺗﺠﺎر اﻟﺘﺠﺰﺋﺔ‬
‫• اﻟﻤﺴﺘﺸﻔﻴﺎت و اﻟﻤﺘﺨﺼﺼﻴﻦ ﻓﻲ اﻟﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ‬
‫• دور اﻟﺤﻀﺎﻧﺔ و ﻣﺮاﻛﺰ اﻟﻌﻨﺎﻳﺔ اﻟﻨﻬﺎرﻳﺔ‬
‫• اﻟﻤﺪارس‬
‫• اﻟﻌﺎﺋﻼت‬
‫• ا‪°‬ﻣﻬﺎت و اﻟﺴﻴﺪات اﻟﺤﻮاﻣﻞ‬
‫• اﻟﺮﺿﻊ وا‪°‬ﻃﻔﺎل اﻟﺼﻐﺎر و ا‪°‬ﻃﻔﺎل‬
‫ﻣﻠﻔﺎﺕ ﺯﻭﺍﺭ ﻣﻌﺮﺽ ﺍﻷﻡ ﻭﺍﻟﻄﻔﻞ ‪ 2014‬ﺑﺠﺪﻩ ﺗﺘﻀﻤﻦ‪:‬‬
‫اﻟﻤﻮزع ‪٪ 9‬‬
‫اﻻﺳﺘﺸﺎرات ‪٪ 3‬‬
‫ﺷﺮﻛﺎت اﻟﺘﺪاول ‪٪ 10‬‬
‫ا‪°‬ﻣﻦ واﻟﺴﻼﻣﺔ ‪٪ 7‬‬
‫اﻟﺘﺴﻮﻳﻖ ‪ /‬وﺳﺎﺋﻞ ا–ﻋﻼم ‪٪ 8‬‬
‫اﻟﻐﺬاء واﻟﻀﻴﺎﻓﺔ ‪٪ 11‬‬
‫اﻟﺨﺪﻣﺎت اﻟﺼﺤﻴﺔ ‪٪ 16‬‬
‫اﻟﺘﺮﻓﻴﻪ ‪٪ 10‬‬
‫اﻟﺨﺪﻣﺎت اﻟﻤﺼﺮﻓﻴﺔ ‪ /‬اﻟﺘﺄﻣﻴﻦ ‪٪ 5‬‬
‫اﻟﺘﻌﻠﻴﻢ ‪٪ 21‬‬
‫‪ ٪ 79‬ﻣﻦ ﺍﻟﻌﺎﺭﺿﻴﻦ ﻓﻲ ﻣﻌﺮﺽ ﺍﻷﻡ ﻭﺍﻟﻄﻔﻞ ‪ 2014‬ﺑﺠﺪﻩ ﻛﺎﻧﻮﺍ ﺭﺍﺿﻴﻦ ﻋﻦ ﺯﻭﺍﺭ ﺍﻟﻤﻌﺮﺽ‬
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‫ﻣﻌﻠﻮﻣﺎﺕ ﻋﻦ ﺍﻟﻌﺎﺭﺿﻴﻦ ﻓﻲ ﻣﻌﺮﺽ ﺍﻟﺮﻳﺎﺽ ﻟﻸﻡ ﻭﺍﻟﻄﻔﻞ‬
‫ﺍﻷﺯﻳﺎﺀ‬
‫ﺍﻟﻤﻨﺰﻝ‬
‫ﺍﻟﺤﺮﻛﺔ ﻭﺍﻟﺴﻼﻣﺔ‬
‫ﺍﻟﻤﻮﺍﺩ ﺍﻟﻐﺬﺍﺋﻴﺔ‬
‫ﻭ ﺍﻟﻤﺸﺮﻭﺑﺎﺕ‬
‫ﺍﻟﺮﻋﺎﻳﺔ ﺍﻟﺼﺤﻴﺔ‬
‫ﺗﻌﻠﻢ ﻭﺇﻟﻌﺐ‬
‫ﻣﻌﺮﺽ ﺍﻷﻡ ﻭﺍﻟﻄﻔﻞ ﺑﺎﻟﺮﻳﺎﺽ ﻳﻘﺪﻡ ﻣﻨﻄﻘﺔ ﻣﺨﺼﺼﺔ ﺑﺎﻟﺘﺠﺎﺭﺓ ﻓﻘﻂ‬
‫ﻣﺴﺎﺣﺔ ﻣﻦ اﻟﻤﻌﺮض ﻣﺨﺼﺼﺔ ﻟﻠﺘﺠﺎر اﻟﻤﺘﺨﺼﺼﻴﻦ اﻟﺬﻳﻦ ﻳﺮﻏﺒﻮن ﻓﻲ ﺑﻨﺎء اﻟﻌﻼﻗﺎت ﻣﻦ أﺟﻞ ا‪°‬ﻋﻤﺎل اﻟﺘﺠﺎرﻳﺔ و‬
‫اﻟﺘﻔﺎوض ﻋﻠﻰ اﻟﺼﻔﻘﺎت ﻓﻲ اﻟﻤﻌﺮض‬
‫ﺍﻟﻌﺎﺭﺿﻴﻴﻦ ﻓﻲ ﻣﻌﺮﺽ ﺍﻷﻡ ﻭﺍﻟﻄﻔﻞ ﺑﺠﺪﻩ ‪ 2014‬ﺷﺎﺭﻛﻮﺍ ﻓﻲ‪:‬‬
‫‪3%‬‬
‫‪8%‬‬
‫‪14%‬‬
‫‪11%‬‬
‫‪29%‬‬
‫‪35%‬‬
‫‪ ٪ 3‬رﺻﺪ اﻟﻤﻨﺎﻓﺴﺔ‬
‫‪ ٪ 8‬ﺗﻮاﺻﻞ ﻣﻊ اﻟﻤﺘﺨﺼﺼﻴﻦ ﻓﻲ ﻫﺬا اﻟﻤﺠﺎل‬
‫‪ ٪ 14‬إﻃﻼق ﻣﻨﺘﺠﺎت ‪ /‬ﺧﺪﻣﺎت ﺟﺪﻳﺪة‬
‫‪ ٪ 11‬ﺗﻮﻃﻴﺪ اﻟﻌﻼﻗﺎت ﻣﻊ اﻟﻌﻤﻼء اﻟﺤﺎﻟﻴﻴﻦ‬
‫‪ ٪ 29‬اﻟﺒﺤﺚ ﻋﻤﻼء ﺟﺪد ‪ /‬وﻛﻼء ‪ /‬ﺷﺮﻛﺎء‬
‫‪ ٪ 35‬زﻳﺎدة اﻟﻮﻋﻲ ﺑﺎﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ وﻣﻨﺘﺠﺎت اﻟﺸﺮﻛﺔ‬
‫‪0‬‬
‫‪5‬‬
‫‪10‬‬
‫‪15‬‬
‫‪20‬‬
‫‪25‬‬
‫‪30‬‬
‫‪35‬‬
‫ﻟﻤﺎﺫﺍ ﺗﻌﺮﺽ؟‬
‫• أدﺧﻞ واﺣﺪ ﻣﻦ أﻛﺒﺮ أﺳﻮاق ا‪°‬م و اﻟﻄﻔﻞ ﻧﻤﻮا ً ﻓﻲ اﻟﻌﺎﻟﻢ‬
‫• اﻻﺳﺘﻔﺎدة ﻣﻦ اﻟﻌﺪد اﻟﻜﺒﻴﺮ ﻣﻦ اﻟﺰوار ‪ -‬أﻛﺜﺮ ﻣﻦ ‪ 14،000‬ﻣﻦ اﻟﻤﺸﺘﺮﻳﻦ و اﻟﺘﺠﺎر زارو ﻣﻌﺮض ﺟﺪة ﻟ»م واﻟﻄﻔﻞ ‪2014‬‬
‫• ﻣﻌﺮض ا‪°‬م واﻟﻄﻔﻞ ﻫﻮ ﻣﻨﺼﺔ ﻣﺘﻤﻴﺰة ﻟﺘﻨﻤﺒﺔ أﻋﻤﺎﻟﻚ اﻟﺘﺠﺎرﻳﺔ ﻓﻲ ﺳﻮق ﻣﺰدﻫﺮ اﻗﺘﺼﺎدﻳﺎ‬
‫• إﻗﺎﻣﺔ ﺷﺮاﻛﺎت و ﺑﻨﺎء ﻋﻼﻗﺎت ﺗﺠﺎرﻳﺔ ﺟﺪﻳﺪة‬
‫• اﻟﺘﻮاﺻﻞ ﻣﺒﺎﺷﺮة ﺑﻴﻦ ﺷﺮﻛﺘﻚ واﻟﺠﻤﻬﻮر اﻟﺬي ﺗﺴﺘﻬﺪﻓﺔ‬
‫• ﻟﻘﺎء ﻣﻊ اﻟﻤﺸﺘﺮﻳﻦ اﻟﻤﺤﺘﻤﻠﻴﻦ ﻣﻦ ﺧﻼل اﻟﻤﺸﺎرﻛﺔ ﻓﻲ ﺑﺮﻧﺎﻣﺞ اﺳﺘﻀﺎﻓﺔ اﻟﻤﺸﺘﺮي‬
‫• اﺧﺘﺒﺎر رد ﻓﻌﻞ اﻟﺴﻮق ﻟﻠﻤﻨﺘﺠﺎت واﻟﺨﺪﻣﺎت اﻟﺠﺪﻳﺪة‬
‫ﺃﺯﻳﺎﺀ ‪:‬‬
‫ﻣﻼﺑﺲ ا‪°‬ﻣﻮﻣﺔ وا‪°‬ﻃﻔﺎل‬
‫اﻟﺮﺿﻊ و ﻣﻼﺑﺲ ا‪°‬ﻃﻔﺎل‬
‫وإﻛﺴﺴﻮارات‬
‫ﺍﻟﺤﺮﻛﺔ ﻭﺍﻟﺴﻼﻣﺔ ‪:‬‬
‫ﻋﺮﺑﺎت ا‪°‬ﻃﻔﺎل ‪،‬ﺣﻤﺎﻻت‬
‫ا‪°‬ﻃﻔﺎل‪،‬ﻣﻘﺎﻋﺪ اﻟﺴﻴﺎرة‬
‫ﻟ»ﻃﻔﺎل‬
‫ﺍﻟﻤﻨﺰﻝ‪:‬‬
‫أﺛﺎث اﻟﺤﻀﺎﻧﺔ‪ ،‬و‬
‫اﻻﻛﺴﺴﻮارات‪،‬‬
‫ﻓﺮاش اﻟﻄﻔﻞ و اﻟﺪﻳﻜﻮر‬
‫ﺍﻟﻤﻮﺍﺩ ﺍﻟﻐﺬﺍﺋﻴﺔ ﻭ ﺍﻟﻤﺸﺮﻭﺑﺎﺕ ‪:‬‬
‫وﺟﺒﺎت اﻟﺮﺿﻊ وا‪°‬ﻃﻔﺎل‬
‫اﻟﻤﺸﺮوﺑﺎت ‪،‬‬
‫اﻟﻤﻨﺘﺠﺎت اﻟﻄﺎزﺟﺔ‬
‫ﺍﻟﺮﻋﺎﻳﺔ ﺍﻟﺼﺤﻴﺔ ‪:‬‬
‫اﻟﻤﺴﺘﺸﻔﻴﺎت ‪،‬‬
‫رﻋﺎﻳﻪ ﻣﺎ ﻗﺒﻞ و ﺑﻌﺪ اﻟﻮﻻدة‪،‬‬
‫ﺧﻴﺎرات اﻟﺘﺴﻠﻴﻢ‬
‫ﺗﻌﻠﻢ ﻭ ﺍﻟﻠﻌﺐ‪:‬‬
‫أﻟﻌﺎب ﺗﻌﻠﻴﻤﻴﺔ‪،‬‬
‫اﻟﺘﻌﻠﻢ ﻋﺒﺮ ا–ﻧﺘﺮﻧﺖ‪،‬‬
‫ا‪°‬ﻟﻌﺎب ﺧﺎرج اﻟﻤﻨﺰل‬
‫‪www.mbkexpo.com‬‬
‫ﻟﻤﺎﺫﺍ ﺍﻟﺴﻌﻮﺩﻳﺔ؟‬
‫• اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ ﻫﻲ اﻟﻤﺴﺘﻮرد ا‪°‬ول ﻓﻲ اﻟﻌﺎﻟﻢ ﻓﻲ ﻣﺠﺎل ﻣﻨﺘﺠﺎت ا‪°‬م واﻟﻄﻔﻞ‬
‫• ﻳﻮﻟﺪ ‪ 22690‬ﻃﻔﻞ ﻛﻞ ﻋﺎم ﻓﻲ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ‬
‫• ﻗﻄﺎع ا‪°‬م و اﻟﻄﻔﻞ ﻓﻲ اﻟﺴﻌﻮدﻳﺔ ﻓﻲ زﻳﺎدة ﻣﺴﺘﻤﺮة و ﺳﻮف ﻳﺼﻞ إﻟﻰ أﻛﺜﺮ ﻣﻦ ‪ 2100‬ﻣﻠﻴﺎر دوﻻر ﺑﺤﻠﻮل ﻋﺎم ‪2027‬‬
‫• ﻳﻮﺟﺪ ﺣﻮاﻟﻲ‪ 29‬ﻣﻠﻴﻮن ﺷﺨﺺ ﻓﻲ اﻟﺴﻌﻮدﻳﺔ واﻟﻨﺴﺒﺔ اﻻﻛﺒﺮ ﻣﻦ اﻟﺸﺒﺎب و ‪ 43٪‬ﻣﻨﻬﻢ ﺗﺤﺖ ﺳﻦ ‪ 15‬ﻋﺎﻣﺎ‬
‫• إﻧﻔﺎق اﻟﻌﺎﺋﻼت ﻳﺒﻠﻎ ‪ 190‬ﻣﻠﻴﻮن دوﻻر أﻣﺮﻳﻜﻲ ﺳﻨﻮﻳﺎ ﻋﻠﻰ ﻣﻨﺘﺠﺎت اﻟﻌﻨﺎﻳﺔ ﺑﺎ‪°‬ﻃﻔﺎل‬
‫• أﻛﺜﺮ ﻣﻦ ‪ 3‬ﻣﻠﻴﺎر دوﻻر أﻣﺮﻳﻜﻲ ﻳﺘﻢ إﻧﻔﺎﻗﻪ ﻓﻲ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ ﻋﻠﻰ ﻣﻨﺘﺠﺎت اﻟﺤﻀﺎﻧﺔ وﺣﺪﻫﺎ‬
‫ﻟﻤﺎﺫﺍ ﺍﻟﺮﻳﺎﺽ؟‬
‫• اﻟﺮﻳﺎض ﻫﻲ ﻋﺎﺻﻤﺔ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ وأﻛﺒﺮ ﻣﺪﻳﻨﺔ ﻓﻴﻬﺎ‬
‫• ﺷﻬﺪت ﻣﺪﻳﻨﺔ اﻟﺮﻳﺎض ﻣﻌﺪﻻت ﻋﺎﻟﻴﺔ ﺟﺪا ﻣﻦ اﻟﻨﻤﻮ اﻟﺴﻜﺎﻧﻲ واﻟﺒﻴﻮت ﻓﻬﻨﺎك أﻛﺜﺮ ﻣﻦ ‪ 5‬ﻣﻼﻳﻴﻦ ﻧﺴﻤﺔ و‬
‫ﻳﻤﺜﻠﻮن ‪ ٪ 23‬ﻣﻦ ﺳﻜﺎن اﻟﻤﻤﻠﻜﺔ ﺣﺎﻟﻴﺎ‬
‫• ﻳﻘﺪر اﻟﻨﺎﺗﺞ اﻟﻤﺤﻠﻲ ا–ﺟﻤﺎﻟﻲ ﻣﻦ اﻟﺮﻳﺎض ‪ 60‬ﻣﻠﻴﺎر رﻳﺎل ﺳﻌﻮدي‬
‫• ﻣﺴﺘﺸﻔﻴﺎت اﻟﻨﺴﺎء و ا‪°‬ﻃﻔﺎل ﻓﻲ ﺗﺰاﻳﺪ‬
‫• ﻣﺪﻳﻨﺔ اﻟﺮﻳﺎض زادت اﻻﻧﻔﺎق ﺑﺸﻜﻞ ﻛﺒﻴﺮ ﻋﻠﻰ اﻟﺘﺪرﻳﺐ ﻋﻠﻰ اﻟﻌﻤﻞ واﻟﺘﻌﻠﻴﻢ وﺗﻄﻮﻳﺮ اﻟﺒﻨﻴﺔ اﻟﺘﺤﺘﻴﺔ و رواﺗﺐ‬
‫ﻣﻮﻇﻔﻲ اﻟﺤﻜﻮﻣﺔ‬
‫‪ ٪ 88‬ﻣﻦ ﺍﻟﻌﺎﺭﺿﻴﻦ ﻛﺎﻧﻮﺍ ﺭﺍﺿﻴﻦ ﻣﻦ ﻣﻌﺮﺽ ‪MBK 2014‬‬
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‫ﻣﻌﺮﺽ ﺍﻷﻡ ﻭﺍﻟﻄﻔﻞ ﻳﺬﻫﺐ ﺇﻟﻰ ﺍﻟﺮﻳﺎﺽ‬
‫ﺑﺪأ ﻓﻲ ﺟﺪة ﻋﺎم ‪ 2012‬و أﺻﺒﺢ ﻣﻌﺮض ا‪°‬م واﻟﻄﻔﻞ أﻛﺒﺮ ﻣﻌﺮض ﻟﻤﻨﺘﺠﺎت ا‪°‬م و اﻟﻄﻔﻞ ﻓﻲ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ‬
‫اﻟﺴﻌﻮدﻳﺔ‪ ،‬ﺣﻴﺚ أﺻﺒﺢ ﻣﻜﺎن إﻟﺘﻘﺎء اﻟﻌﻼﻣﺎت اﻟﺘﺠﺎرﻳﺔ اﻟﻌﺎﻟﻤﻴﺔ و اﻟﺸﺮﻛﺎت اﻟﻤﺤﻠﻴﺔ‪.‬‬
‫و ﻫﺬا اﻟﺤﺪث اﻟﻌﺎﻟﻤﻲ ﻟ»ﻣﻬﺎت اﻟﺤﻮاﻣﻞ و ا‪°‬ﻃﻔﺎل واﻟﺮﺿﻊ‪ ،‬ا‪º‬ن أﻳﻀﺎ ﺳﻮف ﻳﺄﺧﺬ ﻣﻜﺎﻧﻪ ﻓﻲ اﻟﺮﻳﺎض ‪ ،‬و ﻧﺘﻮﻗﻊ ان ﻳﺠﺬب‬
‫أﻛﺜﺮ ﻣﻦ ‪ 20000‬زاﺋﺮ ‪،‬و ﻳﻀﻢ اﻟﻤﻌﺮض اﻟﺸﺮﻛﺎت و اﻟﻤﺴﺘﻬﻠﻜﻴﻦ ﻓﻲ ﻣﻜﺎن واﺣﺪ‪.‬‬
‫ﻫﻞ ﺗﻌﻠﻢ؟‬
‫ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻫﻲ ﻭﺍﺣﺪﺓ ﻣﻦ ﺃﻛﺒﺮ ﺍﻷﺳﻮﺍﻕ‬
‫ﻟﻤﻌﺮﺽ ﺍﻷﻡ ﻭﺍﻟﻄﻔﻞ ﻓﻲ ﺍﻟﻌﺎﻟﻢ !‬
‫ﻋﻦ ﻣﻌﺮﺽ‬
‫ﺍﻷﻡ ﻭﺍﻟﻄﻔﻞ ‪ 2014‬ﺑﺠﺪﻩ‪:‬‬
‫‪14024‬‬
‫زاﺋﺮ‬
‫‪4‬‬
‫ﻣﻨﺎﻃﻖ ﻣﺘﺨﺼﺼﺔ‬
‫‪8‬‬
‫ﻗﻄﺎﻋﺎت ﺧﺎﺻﺔ‬
‫‪7‬‬
‫ﻣﻤﻴﺰات اﻟﺰوار‬
‫‪145‬‬
‫ﻋﻼﻣﺔ ﺗﺠﺎرﻳﺔ‬
‫ﺟﻼﻛﺴﻮ ﺳﻤﻴﺚ ﻛﻼﻳﻦ‬
‫اﻟﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ ‪GSK ،‬‬
‫"ﻧﺤﻦ راﺿﻮن ﺣﻘﺎ ﻋﻦ ﻣﻌﺮض ا‪°‬م‬
‫واﻟﻄﻔﻞ ﻟﻌﺎم ‪ .2014‬ﺗﻠﻘﻴﻨﺎ ردود‬
‫ﻓﻌﻞ إﻳﺠﺎﺑﻴﺔ ﻣﻦ اﻟﺰوار‪ .‬اﻟﻤﻌﺮض‬
‫أﻳﻀﺎ اﺳﺘﻘﻄﺐ ﻣﺠﻤﻮﻋﺎﺗﻨﺎ‬
‫اﻟﻤﺴﺘﻬﺪﻓﺔ ﻣﻦ اﻟﻌﻤﻼء''‪.‬‬
‫ﻣﻦ ‪ 21‬ﺇﻟﻰ ‪ 23‬ﺃﻛﺘﻮﺑﺮ ‪2014‬‬
‫ﻣﺮﻛﺰ اﻟﺮﻳﺎض اﻟﺪوﻟﻲ ﻟﻠﻤﺆﺗﻤﺮات‬
‫واﻟﻤﻌﺎرض‬
‫ﺃﻛﺒﺮ ﻣﻌﺮﺽ ﻣﺘﺨﺼﺺ ﺑﻤﻨﺘﺠﺎﺕ‬
‫ﺍﻷﻡ ﻭ ﺍﻟﻄﻔﻞ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ‬
‫ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ‬
‫اﻟﺮﻳﺎض‪ ,‬اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ‬
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