Marketing Management - Central Washington University

2014-2015 Catalog*
Business Administration
with a Specialization in Marketing Management
Total Credits: 107-108
*Please refer to the current Central Washington University Undergraduate/Graduate Catalog.
The marketing curriculum provides background for careers in sales, advertising, marketing management, research and
analysis, and retail management. Marketing topics include researching and analyzing consumers, market demand,
pricing, product distribution and development, and communication in order to develop marketing strategies and
policies.
Admission Requirements
Students must apply and be accepted into the major prior to beginning 300- or 400-level business coursework.
Application forms are available in the department offices and accepted at new student orientations. The completed form
must be accompanied by transcripts that reflect all prior college work. Applicants must participate in a mandatory
orientation activity as part of the application process. Admission shall be based on grades earned in the following
courses:
Pre-admission Requirements
ACCT 251 - Accounting I
ACCT 252 - Accounting II
BUS 221 - Introductory Business Statistics
ECON 201 - Principles of Economics
ECON 202 - Principles of Economics Macro
Precalculus or HIGHER (MATH 153, 154, 170, 172,
173)
Finite Math or HIGHER (MATH 130, 154, 170, 172,
173)
ENG 101 - Composition I: Critical Reading and
Responding
ENG 102 – Composition II: Reasoning and Research
Pre-admission Total Credits
Credits
5
5
5
5
5
5
5
4
4
43
Pre-Requisites
C- or higher in ACCT 251
C- or higher in MATH 130
ECON 201 or permission of instructor
MATH 100C or an 18 or better on the Math Placement
Test (Intermediate)
MATH 100B or satisfactory score on SAT, ACT or
COMPASS test
Appropriate test scores or have satisfactorily
completed Transitional English
ENG 102 with C- or higher
Additional Admission Requirements
A cumulative grade point average of 2.5 in the above courses must be achieved with a minimum grade of "C-" (1.70)
in each course with the exception of accounting which will require a 2.0 minimum grade in each class. The credit/no
credit option will not be accepted for any of these courses. The applicant must have completed ENG 101/102 and
achieved a minimum overall GPA of 2.0 in all collegiate studies. These criteria apply to equivalent courses transferred
from other institutions. Students who have met all of the above requirements will be admitted unless the number of
applicants exceeds available space. In that case, acceptance will be competitive, based on a selection index.
Business Core Requirements
BUS 241 - Legal Environment of Business
FIN 370 - Introductory Financial Management
MGT 382 - Principles of Management
MIS 386 - Management Information Systems
MKT 362 - Essential Marketing Concepts
SCM 310 – Supply Chain Management
MGT 489 - Strategic Management
Business Core Total Credits
Page 1 of 2
Credits
5
5
5
5
5
5
5
Pre-Requisites
Sophomore standing
Admission to the major
Admission to the major
Admission to the major
Admission to the major
Admission to the major
BUS 241, FIN 370, MGT 382, MKT 362, SCM 310,
and MIS 386
35
Revised May 2014
Communication Requirement
(Select one from the following)
ADMG 385 - Business Communications & Report Writing
COM 345 - Business and Professional Speaking
ENG 310 - Technical Writing
Communication Total Credits
Marketing Management Specialization
Requirements**
Credits
Pre-Requisites
5
4
4
4-5
ENG 102 or equivalent and junior standing
Permission from the Communication Dept
ENG 102 and junior standing
Credits
Pre-Requisites
MKT 468 - Consumer Behavior
MKT 469 - Market Research
5
5
MKT 470 - Marketing Problems and Policy
5
MKT 362, grade of C or better
MKT 362 with a grade of C or better and admission to
major
MKT 362, MKT 468, MKT 469, all with a grade of C or
better, plus one marketing elective, senior standing
and admission to major
Required:
Select a minimum of 10 credits from the following:
BUS 490 - Cooperative Education Internship
ECON 310 - International Economics
MKT 364 - Marketing Promotion Management
MKT 365 - International Marketing
MKT 371 – Sponsorship and Promotion in Sport
Business
MKT 372 – Revenue Generation and Finance in
Sport Business
MKT 370- Sports Marketing and Sponsorship
BUS 498 – Digital Marketing
Marketing Management Specialization Total Credits
1-6
5
5
5
5
Must have collegiate GPA of 2.8 or higher
ECON 202
MKT 362, grade of C or better
MKT 362, grade of C or better
MKT 362, admission and grade of C or better
5
MKT 362, MKT 371, admission and grade of C or better
5
MKT 362 with a grade of C or better and admission to
major
MKT 362 with a grade of C or better and admission to
major
5
25
**Warning: Required specialization courses may only be offered once per year. Refer to the College of Business Tentative Yearly
Class Schedules to plan accordingly. http://www.cwu.edu/business/resources
Additional BSBA Graduation Requirements
The following special rules apply to students seeking the BSBA major:
•
Students must earn a minimum cumulative GPA of 2.25 in the 107-108 credit in-the-major coursework to be eligible for a degree.
In addition, the Department requires a minimum GPA of 2.25 in the 64-69 credit upper-division component of the in-the-major
total.
•
Transfer students must complete at least 40 CWU business credits to be eligible for the business administration degree.
•
The BSBA program requires a single specialization of at least 25 credits. Occasionally a student requests a second specialization.
To be eligible for a second specialization, a minimum of 20 unique credits must be completed. Unique in this sense means the
credits have not been used as part of any other BSBA specialization.
•
Business courses taken to fulfill the requirements for an undergraduate or graduate degree from the CWU College of Business
must have been taken within the last ten years at the time of graduating. Exceptions may be made, but must be approved prior to
acceptance into the College of Business by the department chair and dean or designee.
•
College of Business Conditional Admission Policy: The applicant must be in good academic standing. If a student has met the
requirements of admission but has struggled to do so, the College of Business reserves the right to offer conditional admission
status for up to 2 quarters and/or 30 credits in order for the student to demonstrate s/he will be successful. Final admission to the
College of Business under these circumstances is not guaranteed.
•
Separation Policy: Separation Policy: If a student that has been admitted to the College of Business is placed on academic probation,
suspension, had multiple academic warnings, has repeat academic course withdrawals, or whose academic performance is below the
necessary grade point averages required to graduate, then the student’s admission into the College of Business may be rescinded.
Once rescinded, the student will be denied readmission to the College of Business for one year following which a written petition for
readmission must be presented. The decision to readmit will be based on meeting current admission standards, analysis of the entire
academic record, as well as any other sources of information deemed appropriate. Readmission is not guaranteed.
Page 2 of 2
Revised May 2014

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