NYT Promo Piece - PRINT.indd

THE ULTHERAPY® PROCEDURE. AS SEEN IN THE NEW YORK TIMES.
IN THE WRINKLE WARS, A NEW WEAPON
TREATMENTS USING ULTRASOUND WAVES
TO SMOOTH OUT FACES AND ELIMINATE FAT CATCH ON AMONG DERMATOLOGISTS AND SPAS
By Bee Shapiro
A
“There’s no needle marks, no peeling and no bruising5,”
said Dr. Francesca Fusco, a dermatologist in New York
who performs Ultherapy in her office. And, Dr. Fusco
pointed out, patients are comfortable with the new
technology because they associate ultrasound with
the test many women have during pregnancy. “It’s
something they have heard of before, and if you can do
it on pregnant women, they feel it’s safe,” she said.
s she aged, Sandi Bachom, 69, a filmmaker
and producer in Manhattan, tried Botox to
keep the inevitable wrinkles away, but she
was wary of anything more invasive. She
wanted, as she explained recently, to avoid “going
under the knife.”
So a couple of years ago, at the suggestion of her
dermatologist, Dr. David Colbert, she first tried
Ultherapy, in which ultrasound waves are shot through
a gel into the skin. She had the treatment on her face
and neck, particularly the tricky jowls.
“I call it my ‘way-back machine,’ ” Ms. Bachom said. “It
has effective, fast results, and it’s natural enough so you
don’t look like ‘Brazil’ the movie.”
Dr. Fusco added that while the therapy is actually “very
safe,” she warned that it’s not appropriate for patients
who have a history of cold sores, a pacemaker or a
cheek or chin implant. Additionally, any kind of skin
disease can be worsened by the treatment, and when
operating the Ultherapy machine, she avoids pressing it
near the thyroid gland in the neck or at the middle
of the forehead or chin, where “nerves course
superficially,” she said6.
s
The session took about 15
minutes1 and
included
some pain: Ms. Bachom
was offered a squeeze ball
and Valium2. The treatment
provided a noticeable lift to
her face that lasted nearly two
years3, she said; she repeated it
last November.
tion
r,
Late Edi
sun, coole
and some cloudy, low
clouds
partly
sun,
Today,
Tonight,
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high 67. rrow, cloud
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$2.5 0
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NEW
III . . .
“It was worth the money,” Ms.
Bachom said. (Dr. Colbert said
his Ultherapy prices start at
$5,0004, depending on the area
addressed.)
No. 56,5
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1 - The typical Ultherapy® treatment time is 60-90
minutes. 2 - Comfort management measures vary.
It is recommended to consult with a physician to
determine the most appropriate comfort management
approach for an individual. 3 – Ultherapy results vary
from person to person. Most patients enjoy fresh, young
collagen for at least a year after their procedure. As
skin continues to age, future touch-up treatments can
help keep pace with the natural aging process. 4 – Price
of an Ultherapy treatment can range from $750-$5000,
depending on treatment area, geographic location and
physician practice. It is recommend to consult with an Ultherapy practitioner for an accurate price quote. 5 – After
an Ultherapy treatment, the skin might appear flushed at
first, but the redness should disappear within a few hours.
Some patients experience slight swelling, tingling or tenderness to the touch, but these are temporary in nature. Other,
less common post-procedural effects may include temporary
bruising or numbness on small areas of skin. As with any
medical procedure, there is the possibility for other rare effects. 6 –
For full product and safety information on the Ultherapy treatment,
visit Ultherapy.com/IFU.
This is an excerpt from a feature article in the May 29, 2014 issue of
The New York Times. The view of the author and statements from the
patient and physicians quoted are that of each individual. 1003937A

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