REVITALISING HAIR CARE: EXPLORING FUTURE GROWTH PROSPECTS IN-COSMETICS 2014 ORU MOHIUDDIN SENIOR BEAUTY AND PERSONAL CARE ANALYST #Incos14 @Euromonitor @incosmetics 2 REVITALISING HAIR CARE: EXPLORING FUTURE GROWTH PROSPECTS Hair Care Second Leading Category in Beauty 120,000 10 9 100,000 8 US$ million 6 60,000 5 4 40,000 3 2 20,000 1 0 0 Depilatories 2012-13% growth Sun Care Baby and Child-specific Products 2011-12 % growth Sets/Kits 2013 US$mn Deodorants Men's Grooming Bath and Shower Oral Care Fragrances Colour Cosmetics Hair Care Skin Care © Euromonitor International % Value Growth 7 80,000 3 REVITALISING HAIR CARE: EXPLORING FUTURE GROWTH PROSPECTS Segmentation Drives Growth Across Hair Care Categories Hair Care Growth by Category 29% Value Size US$ mn 30,000 25,000 20,000 38% 32% 15,000 5% 10,000 5,000 3% 17% 17% 23% 0 Styling Agents Shampoos 2013 Salon Hair Care © Euromonitor International Perms and Relaxants Hair Loss Treatments Conditioners Colourants 2-in-1 Products 2008 4 REVITALISING HAIR CARE: EXPLORING FUTURE GROWTH PROSPECTS Increased Penetration Drives Growth in Emerging Markets 3.1% 1.8% 1.7% 5.3% 13.5% 9.4% 0.9% <US$20 bn © Euromonitor International US$6-16 bn US$3-6 bn >US$3 bn 5 REVITALISING HAIR CARE: EXPLORING FUTURE GROWTH PROSPECTS Top Markets Hold Highest Revenue Potential Top 10 Hair Care Markets Top Growth Markets 2013 Rank USA Other Brazil China India Russia United Kingdom Japan Germany France © Euromonitor International Mexico Country 2012-13 US$ mln growth 1 Brazil 723 2 China 447.6 3 India 331.3 4 Argentina 266.8 5 Iran 265.3 6 USA 195.2 7 Venezuela 129.2 8 Turkey 117.9 9 United Kingdom 94.2 10 Mexico 88.4 6 REVITALISING HAIR CARE: EXPLORING FUTURE GROWTH PROSPECTS Brazil Drives Global Hair Care Growth Brazil Hair Care by Segments Conditioners Colourants 20% Of Global Hair Care Growth in 2013 Came from Brazil Shampoos 2013 2012 Perms and Relaxants Other 0 1,000 2,000 3,000 Value US$ million 4,000 Per Capita Market Size Top 3 Markets for Conditioners in Per Capita Market Size © Euromonitor International 20 10 0 Brazil Japan Finland 7 REVITALISING HAIR CARE: EXPLORING FUTURE GROWTH PROSPECTS Brazil to Outpace US in Hair Care in 2017 16,000 Forecast Sales* Value size US$ million* 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 2008 2009 2010 * Forecast sales represented in nominal terms © Euromonitor International 2011 2012 2013 Brazil USA 2014 2015 2016 2017 2018 8 REVITALISING HAIR CARE: EXPLORING FUTURE GROWTH PROSPECTS Hair Care Products Emulate Skin Care Claims Scalp health • Ingredients Targeted Format Multistep routine © Euromonitor International • Customisation • Serum • Mask • Hair Treatment Organix Keratin Shampoo Dr. Dennis Gross Anti-Aging Scalp Serum Hollywood Beauty Hair Mask BC Fibre Hair Treatment 9 REVITALISING HAIR CARE: EXPLORING FUTURE GROWTH PROSPECTS Overlapping Trends Between Skin Care and Hair Care Ingredients Vitamin E Volume Usage Protein Volume Usage 5,000 500 4,500 450 Hair Care 4,000 400 350 Volume Tonnes Volume Tonnes 3,500 Skin Care 3,000 2,500 2,000 Skin Care 1,500 300 250 200 150 1,000 100 500 50 0 Hair Care 0 2010 © Euromonitor International 2011 2012 2007 2008 2009 2010 2011 2012 10 REVITALISING HAIR CARE: EXPLORING FUTURE GROWTH PROSPECTS Scopes for Fragrances in Dry Shampoo Batiste Value Sales and % Growth 70 23 60 23 50 22 40 22 30 21 20 21 10 20 0 20 Dry Shampoo Fresh Feel Nourishing 2011 2012 Value Sales US$ mn © Euromonitor International % Y-O-Y Growth Value Share US$ mn Clean 2013 % Y-O-Y Growth 11 REVITALISING HAIR CARE: EXPLORING FUTURE GROWTH PROSPECTS Premiumisation Pushes Hair Care Value Growth 7 % Y-O-Y Growth 6 5 4 3 Trends Line Growth Rate 2 2008-09 2009-10 2011-12 Value Growth Volume Growth Linear (Value Growth) Linear (Volume Growth) * Value Growth in Current Price (Includes Inflation) © Euromonitor International 2010-11 2012-13 12 REVITALISING HAIR CARE: EXPLORING FUTURE GROWTH PROSPECTS Despite Innovations Skin and Colour Overtake Hair Care 32% 32% 35% 32% 36% 36% 25% 25% 42% 40% Colour Cosmetics Hair Care Skin Care 48% 48% *Inner circle represents 2008; Outer circle represent 2013 © Euromonitor International 28% 27% THANK YOU FOR LISTENING Oru Mohiuddin, Senior Beauty and Personal Care Analyst [email protected] http://blog.euromonitor.com/ @Euromonitor www.facebook.com/euromonitorinternational http://www.linkedin.com/groups?about=&gid=744327
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