Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 1 Per Per View (PPV) WHAT IS IT? Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 2 PPV Explained • Pop-ups! (Legal & proper ones) – Think: AdWare • Folks love free stuff… • So PPV networks bribe them with free stuff – Screen saver, ringtones, games, toolbars, etc. • In exchange… permission to market to them Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 3 Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 4 What Happens 1. You bid on keyword(s) and/or Webpages (we’ll call them URLs) 2. Users who opted into network visit that URL 3. Your pop-up shows up & does its thing 4. You pay per impression (time your pop-up shows) Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 5 URL Bid On PPV POP UP! Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 6 Why Use It? • Underused – Low competition – HUGE number of URLs to bid on… • Decent cost per lead – ~$0.2~$2.50+ a lead • Easy to get started • Little “regulation” • QUICK TO IMPLEMENTATION Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 7 Now that you know what it is… TIME TO GET STARTED Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 8 5 Simple Steps 1. 2. 3. 4. 5. Choose a PPV network Have a pop up ready URL research Bidding Setup campaign Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 9 PPV Networks YOUR OPTIONS FOR PPV ADS Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 10 PPV Networks • • • • • Direct CPV Media Traffic Lead Impact Traffic Vance AdOn Network Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 11 PPV Networks • • • • • Direct CPV (www.directcpv.com) Media Traffic (www.mediatraffic.com) Lead Impact (www.leadimpact.com) Traffic Vance (www.trafficvance.com) AdOn Network (www.adonnetwork.com) Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 12 Your landing page A.K.A. YOUR POP-UP Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 13 Your “Ad” on PPV • Pops-up a webpage in a separate window – Just like if you were to open a new window on your browser… – And navigated to a webpage • You can popup anything but we recommend a capture page Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 14 Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 15 Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 16 Remember, at the end of the day, you need specify a webpage that you want to send all that PPV traffic to… Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 17 Ideal PPV Size Specs • Pay attention to window size • Each network has its own specs • Stay in limit to avoid scroll bars Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 18 Within Limit Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 19 NOT Within Limit Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 20 Check with network for specs. We use 750 x 400 pixels to be safe. Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 21 If your pop up is NOT within that limit, it can still work but the conversion rate will not be as high. Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 22 Where to popup on? LOOKING FOR URLS Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 23 Guidelines • Remember you are being charged PER POPUP • Want laser focused audience to get ROI • So think about where your audience goes to on the web… Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 24 Get in Your Market’s Head • • • • What websites are they perusing? What articles are they reading? What are they searching for? What are they interested in? Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 25 Some Ideas • • • • • • Websites on Google AdWords Clickbank Facebook (pages & ads) News articles Popular sites in that niche Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 26 Getting Your URLs • What are your prospects likely search for in the search engines? • Get the top 10~20 search results – Take all the ads URLs as well Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 27 Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 28 Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 29 Getting Your URLs • Search for products inside Clickbank & Javzoo using your keywords as guides • Look for popular books on Amazon (related to your keywords) Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 30 Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 31 Getting Your URLs • Look for popular books on Amazon (related to your keywords) Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 32 Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 33 Getting Your URLs • Facebook fanpages that show up when you search for your keywords in the Facebook search box Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 34 Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 35 Getting Your URLs • Popular blogs based on your keywords Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 36 Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 37 Getting Your URLs • Search your keywords in news sites – Cnn.com – News.google.com – Etc. Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 38 Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 39 Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 40 Side Note: Keywords • You can also bid on keywords • Popups when folks search for that on the search engines • Popups when keyword shows anywhere in the URL • (Check with the network for details) Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 41 Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 42 Tip • More Targeted = Less Competition = Cheaper – http://www.cnn.com/video/#/video/health/2012/ 07/28/early-real-solutions-weightloss.cnn?iref=allsearch – Much cheaper than http://www.cnn.com • Shoot for 100 URLs to start Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 43 Start With URLs. More targeted, better control, better conversion, cheaper leads… Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 44 Day to day operation… INSIDE YOUR PPV ACCOUNT Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 45 Account Campaign Popup URLs Campaign Popup URLs Popup URLs Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC Popup URLs 46 Distinctions • Daily budget – On the campaign level – And on the Popup level • Each campaign may have several “popups” • Each popup will have its own list of URLs • You bid on each URLs Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 47 Let’s get rocking… BIDDING PROCESS Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 48 Paying for PPV • You pay per “impression” in PPV – Every time your popup shows, you get charged • Other advertisers are bidding on same URL • Whoever is willing to pay the highest gets his ad shown Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 49 Paying or PPV • And if #1 bidder runs out of daily budget, #2 bidder’s ad get shown and so on • If a prospect is inside the #1 bidder’s “frequency cap”, #2 bidder’s ad is shown – How many times your ad is shown to the same person in a time frame (i.e. 1 every 24 hours) Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 50 You typically want the #1 spot for maximum traffic. Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 51 Tips • Keep an eye on your budget • Be mindful of how much you are willing to pay per lead • Start easy: bid low and ramp up slowly on your bids • Play with your “bidding rank” to find what’s profitable Copyright 2011, All Rights Reserved SEO Networker, DBA, a Division of Attraction Marketing Formula, LLC 52
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