PMB 2014 SPRING QUINTILES
Magazines (Issues Per Month) Base Age 18+
Heavy Medium Heavy Medium Medium Light Light Canada
English
French
5.2+
2.7 – 5.2
1.3 – 2.7
0.3 – 1.3
5.1+
2.7 – 5.1
1.3 – 2.7
0.3 – 1.3
5.9+
2.8 – 5.9
1.3 – 2.8
0.3 – 1.3
< 0.3
< 0.3
< 0.3
Newspapers (Issues Per Week) Base Age 18+
Heavy Medium Heavy Medium Medium Light Light Canada
English
French
5.8+
2.0 – 5.8
0.5 – 2.0
0.3 – 0.5
5.5+
2.0 – 5.5
0.5 – 2.0
0.3 – 0.5
6.0+
2.8 – 6.0
0.5 – 2.8
0.3 – 0.5
< 0.3
< 0.3
< 0.3
Television (Hours Per Week) Base Age 18+
Heavy Medium Heavy Medium Medium Light Light Canada
English
French
32.8+
21.4 – 32.8
14.1 – 21.4
6.4 – 14.1
32.3+
20.8 – 32.3
13.8 – 20.8
5.9 – 13.8
34.8+
23.0 – 34.8
15.9 – 23.0
8.9 – 15.9
< 6.4
< 5.9
< 8.9
Radio (Hours Per Week) Base Age 18+
Heavy Medium Heavy Medium Medium Light Light Canada
English
French
20.8+
8.9 – 20.8
3.9 – 8.9
0.6 – 3.9
20.8+
8.9 – 20.8
3.9 – 8.9
0.6 – 3.9
21.4+
8.8 – 21.4
4.1 – 8.8
0.5 – 4.1
< 0.6
< 0.6
< 0.5
For more information, please check pmb.ca/FAQ’s/Quintiles: http://www.pmb.ca/public/e/resource/quintiles.pdf Page 1 PMB 2014 SPRING QUINTILES
Internet - All Persons (Hours Per Week) Base Age 12+
Heavy Medium Heavy Medium Medium Light Light Canada
English
French
21.5+
10.1 – 21.5
4.8 – 10.1
0.5 – 4.8
21.5+
10.1 – 21.5
4.8 – 10.1
0.7 – 4.8
20.0+
7.5 – 20.0
3.3 – 7.5
0.02 – 3.3
< 0.5
< 0.7
< 0.02
Mobile Internet – Users Only (Hours Per Week) Base Age 12+
Heavy Medium Heavy Medium Medium Light Light Canada
English
French
8.5+
3.7 – 8.5
1.8 – 3.7
0.9 – 1.8
8.5+
3.7 – 8.5
1.8 – 3.7
0.9 – 1.8
7.5+
3.5 – 7.5
1.5 – 3.5
0.6 – 1.5
< 0.9
< 0.9
< 0.6
For more information, please check pmb.ca/FAQ’s/Quintiles: http://www.pmb.ca/public/e/resource/quintiles.pdf Page 2 

Datum: 08.03.2016 | Medium: Der neue Tag

List of Training Students, uploaded on 2014-09-06