MEDIA KIT 2015 - PDN 2013 Media Kit

MEDIA KIT 2015
PHOTO+ is the most extensive and comprehensive way to reach a wide audience within the photo community
wherever, whenever, and however you want. Professional photographers, emerging photographers and photography
enthusiasts rely on us for unique features, breaking news, education and training, product reviews, networking, and of
course, galleries of award-winning photography.
View our entire media kit online at www.thephotogroupmediakit.com
PRINT
TRADE SHOWS & LIVE ANNUAL EVENTS
• PDN magazine
• Rangefinder magazine-New Design in 2015!
• PDNedu
• Emerging Photographer
• ASMP Bulletin
• PDN Guides
• Studio & Equipment Guide
• PhotoPlus Expo Show and Gear Guide
• WPPI Wedding and Portrait Photography
Conference + Expo
Las Vegas, NV | Feb. 26 – Mar. 5, 2015
DIGITAL / ONLINE / MOBILE
•P
DN’s 30 Events
Multi-city
• pdnonline.com
• PDNewswire
• rangefinderonline.com
• Rangefinder PhotoPause
• wppionline.com
• PhotoServe
• PhotoSource
• shutterloveonline.com
CUSTOM MEDIA
• Advertorials
• Custom Publications
• Custom Digital Editions
• Custom Newsletters
• Photo Contests
• Live Events
• White papers
SOCIAL
• Facebook
• Twitter
• Instagram
• YouTube
• Google+
•P
hotoPlus Conference + Expo
New York, NY | Oct. 22 – 24, 2015
•P
DN Photo Annual Event
New York, NY
•T
he Curator Event
New York, NY
LIST RENTAL
• Email List Rental
• Postal List Rental
MEMBERSHIP
• Wedding & Portrait Photographers International (WPPI)
• PhotoServe
PHOTO CONTESTS
• PDN
• Rangefinder
• WPPI
SPONSORSHIPS
• Photo Contests
• Trade Show Events
• Custom Media & Marketing Solutions
2015 PDN EDITORIAL CALENDAR
SPACE
AD MATERIALS
RESERVATION
DUE
MAIL
DATE
ON SALE
DATE
JAN
THE INNOVATION ISSUE | PDN looks ahead to the year’s game-changing imaging
technologies, new techniques and products.
Gear Round-up: Shine on Vine: Hardware for Mobile Phone Photography
Contest: Ultimate Music Moment
10/27/1410/31/1411/17/14 12/10/14
FEB
THE SPORTS & ADVENTURE ISSUE | An inside look at the techniques, gear and best
assignments for photographers who enjoy an adrenaline rush – or cover the adventurers who do.
Gear Round-up: Aerial Photography Gadgets, Drones & Gimbals
Contest: The Shot: Sports + Action Photography Contest
11/24/1412/1/14 12/19/141/13/15
MAR
THE CREATIVE COLLABORATIONS ISSUE | How successful partnerships-- across genres
and specialties –have produced better photos, videos, long-term projects and more.
Gear Roundup: Action Cameras and Accessories
Contest: World in Focus: The Ultimate Travel Photography Competition
1/5/15 1/9/15 1/27/152/17/15
APR
PDN’S 30: NEW AND EMERGING PHOTOGRAPHERS TO WATCH | PDN’s profiles of 30
up and coming photographers, selected by PDN’s editors, provide insights and valuable
lessons about launching a photography career
Gear Roundup: New Camera Bags and Cases For Every Shoot
1/28/15 2/4/15 2/25/153/17/15
MAY
THE TRAVEL ISSUE | How to land, shoot, prepare for and deliver those dream assignments
on location. Gear Roundup: Portable Lighting Gear and Modifiers
Contest: Top Knots: The New School of Wedding Photography
3/4/15 3/11/15 3/31/154/21/15
JUN
THE PDN PHOTO ANNUAL | Featuring our juried selection of the best photos of the year,
this issue features our look at trends in photography and industry leaders. Gear Roundup: Top Storage Solutions--Desktop and Cloud-based
Contest: The PDN Photo Annual: The #1 Photography Competition of the Year
4/1/15 4/8/15 4/28/155/19/15
JUL
THE FINE ART ISSUE | PDN readers value this annual issue which demystifies the gallery
business and provides useful insights into making money from print sales.
Gear Roundup: Great Lenses for Every Use
Contest: The Curator: Fine Art Photography Contest
4/29/155/6/15 5/26/156/16/15
6/3/15 6/10/156/29/157/21/15
AUG
THE WORKFLOW ISSUE Techniques and gear to take you from capture through
post-production and delivery efficiently—with advice on staying connected while
taking your on the road.
Gear Roundup: Today’s Top Video Cameras
Contest: The Great Outdoors
SEP
THE FASHION/PORTRAITURE ISSUE | The techniques and businesses of leading
photographers working in the most popular photographic genres.
Gear Roundup: Tripods, Rigs, Stabilizers
Contest: Faces: Portrait Photography Contest
7/1/15 7/8/15 7/28/158/18/15
OCT
GETTING PUBLISHED | Getting your photography in print –with advice on DIY selfpublishing, the book business, marketing your work to editors and more.
Gear Roundup: Video Editing Tools and Plugins
Contest: The Look: Where Fashion Meets Art
7/29/15 8/5/15 8/24/159/15/15
NOV
THE MOTION & VIDEO ISSUE | How photographers are making, using, creating and improving
their motion work for a wide range of clients.
Gear Roundup: Essential Mobile Photography Apps for Tablets & Smartphones
Contest: Objects of Desire: Still Life Photography Contest
8/26/159/2/15 9/22/1510/13/15
DEC
THE HOW-TO ISSUE | Best hacks, tips, lighting techniques and useful advice from a wide
range of experts about photography, creativity and business. Gear Roundup: Best Advanced Compacts for Pros
Contest: Taste: Food Photography Awards
JAN
MENTORS AND LEADERS | Profiles of photography’s inspiring veterans and most respected teachers.
Gear Roundup: The Photographic Gear that Will Shape 2016
Contest: Ultimate Music Moment
2016
9/23/15 9/30/15 10/20/1511/10/15
10/21/15 10/28/1511/16/15 12/8/15
PDN BY THE
NUMBERS:
AVERAGE INDIVIDUAL YEARLY INCOME
PDN READER PROFILE
$0 - $25,000
15%
20%
$26,000 - $50,000
24%
36%
$51,000 - $100,000
35%
PDN WEB VISITOR PROFILE
16%
$100,000 - $150,000
14%
6%
$150,000 - $200,000
6%
$200,000+
6%
DEMOGRAPHIC PROFILE
PDN READER PROFILE
58%
Professional
Photographer
46.5%
15%
Enthusiast Photographer/Advanced Amateur
27%
3%
Educator
4%
4%
PDN WEB VISITOR PROFILE
17%
5%
HOUSEHOLD INCOME
PDN READER PROFILE
PDN Web Visitor Profile
Student College/
Graduate
3%
Art Director/Creative Director
2.5%
1%
Studio Manager or Owner
2.5%
6%
2%
Filmmaker/Videographer
1%
13%
$26,000 - $50,000
14%
5%
Creatives: editor,
producer, finisher, etc.
11.5%
32%
$51,000 - $100,000
33%
23%
$100,000 - $150,000
21%
10%
$150,000 - $200,000
12%
16%
$200,000+
13%
7.5%
$59,00
PHOTOGRAPHY LEVEL/TYPE
PDN READER PROFILE
PDN WEB VISITOR PROFILE
46%
Full-time Professional
37%
30%
Part-time Professional
29%
17%
Advanced Amateur
23%
3%
Enthusiast Photographer
8%
4%
Student College/Graduate
3%
GENDER
PDN READER PROFILE
PDN WEB VISITOR PROFILE
68%
Male
71%
32%
Female
29%
$53,000
$0 - $25,000
7%
ANNUAL BUDGET FOR PHOTOGRAPHY EQUIPMENT
PDN READER PROFILE
PDN WEB VISITOR PROFILE
7%
$0 - $499
12%
34%
$500 - $2,000
38%
31%
$2,001 - $5,000
29%
20%
$5,001 - $10,000
15%
8%
$10,001+
6%
PDN READERSHIP LOYALTY
AGE
PDN READER PROFILE
Median HHI
HHI Breakdown
4.3 YRS. AVERAGE SUBSCRIPTION
PDN WEB VISITOR PROFILE
Age Breakdown
READERSHIP LOYALTY BREAKDOWN
20%
Less than 1 year
14%
21 – 30 yrs.
8%
18%
1 – 2 yrs.
18%
31 – 40 yrs.
15%
16%
3 – 4 yrs.
19%
41 – 50 yrs.
22%
16%
5 – 9 yrs.
28%
51 – 60 yrs.
27%
12.5%
10 – 15 yrs.
21%
60+ yrs.
28%
17.5%
15+ yrs.
TOP THREE PREFERRED SOURCES FOR PROFESSIONAL PHOTOGRAPHY INDUSTRY NEWS AND INFORMATION
PREFERENCE RANKING
PDN READER PROFILE
PDN WEB VISITOR PROFILE
#1
PRINT – magazines, newspapers
DIGITAL EDITIONS – magazines, newspapers
#2
DIGITAL EDITIONS – magazines, newspapers
PRINT – magazines, newspapers
#3
FACE-TO-FACE – live events; conferences, trade shows
ONLINE – news sites, blogs
TOP THREE ACTIONS TAKEN AFTER
SEEING ADVERTISEMENTS IN PDN
1
VISITED ADVERTISER’S WEBSITE
2
SAVED AD FOR FUTURE REFERENCE
3
CONTACTED ADVERTISER FOR
MORE INFORMATION
43%
58.5%
READERS WHO SAVE AN ENTIRE
ISSUE FOR FUTURE REFERENCE
PDN MAGAZINE READERS
WHO VISIT PDNONLINE.COM
PDN FANS &
WEB TRAFFIC FOLLOWERS
AS OF JANUARY ‘15
STATISTICS
PDNONLINE MONTHLY
175K
UNIQUE VISITORS
230K VISITS
520K
PAGE VIEWS
68,318
154,766
PRINT ADVERTISING RATES (GROSS)
NATIONAL EDITION
4/C
1x
3x
6x
12x
2 Pg. Spread
$16,995
$16,145
$14,445
$13,595
Full Page
$9,995
$9,495
$8,495
$7,995
2/3 Page
$7,995
$7,595
$6,795
$6,395
1/2 Page Hor. or Vert.
$6,495
$6,195
$5,595
$5,295
1/3 Page Hor. or Vert.
$4,995
$4,745
$4,495
$3,995
1/6 Page
$2,995
$2,845
$2,695
$2,395
Add 50% Back Cover
Add 25% inside front or inside back cover
Add 10% Premium Positions
B/W Same price
EXPOSURES SECTION
B/W
1x 3x 6x 12x 18x 24x
Full 2/3 1/2 1/3
$3,311
$2,400
$1,983
$1,550 $3,174
$2,261
$1,880 $1,432
$2,925
$2,096
$1,766 $1,329 $2,760 $1,983
$1,653
$1,215 $2,534 $1,818
$1,550
$1,159 $2,400
$1,741
$1,432
$1,102
1/6
$1,103 $1,050 $963 $912 PROTECTIVE CLAUSE
$860 $772
A: In the event of non-payment, publisher shall have the right to hold
the advertiser and/or its agency jointly and separately liable for such
monies as are due and payable to the publisher. Rendering a bill to the
advertiser’s advertising agency shall not relieve the advertiser in the
event of non-payment by the agency. Payment by the advertiser to its
advertising agency will not constitute payment unless payment is actually received by publisher. B: The advertiser and its advertising agency
shall be responsible, jointly and severally, for all content of advertisements (including text, illustrations, trademarks, and other material)
and shall defend, indemnify and hold the publisher harmless from and
against loss, expense or other liability, including the publisher’s actual
attorney’s fee, resulting from any claims or suits for libel, violation of
rights of privacy, plagiarism, copyright infringement and any other
claims that may arise out of the publication of such advertisements.
C: All space contracted must be used within one year after the publisher’s
COLOR CHARGE
2 color - 550
4 color - 1,200
Log on to www.pdnmediakit.com
for print specs and ad delivery
instructions
receipt of insertion order or contract. D: All advertising is subject to the
publisher’s approval. The publisher reserves the right to reject advertising
for any reason, including advertising which the publisher deems inappropriate or incompatible with the publication’s standards. E: The publisher
is not liable if, for any reason, it becomes necessary to omit an advertisement. F: The publisher’s liability for any error will not exceed the charge for
the advertisement in question. G: The publisher reserves the right to place
the word “advertisement” with any copy which, in the publisher’s opinion,
resembles editorial matter. H: No conditions (printed or otherwise) appearing on space orders, billing instructions or copy instructions which
conflict with the publisher’s stated policies will be binding on the publisher.
I: The publisher is not liable for failure to perform or delay in performance
caused by strikes, accidents, fires, acts of God, or other contingencies
beyond the publisher’s control. J: The publisher is not liable for errors in key
numbers, the Reader Service Section, or advertiser’s index.
THE PDNONLINE NETWORK
PDNONLINE.COM
Leaderboard #1
Medium
Rectangle #1
The Photo District News network is an unparalleled source of
information and inspiration for professional photographers, photo
buyers, visual creatives, photo students and their instructors. Our
network of photography sites, including pdnonline.com,
photoserve.com, pdnedu.com, pdnep.com, photoplusexpo.com,
pdngearguide.com, and pdnphotosource.com, delivers over 1
million page views to more than 312,000 unique visitors
each month!
RUN OF SITE ADVERTISING
Medium
Rectangle #2
Leaderboard #2
Banner campaigns provide a simple, cost-effective way to increase
brand awareness and visibility while driving traffic to your site. For
added impact, run multiple ad units or purchase all available ad slots
for an effective “roadblock” of the site. This is the perfect program for
new product launches, event promotion and new branding initiatives.
CUSTOM ONLINE OPPORTUNITIES
In addition to standard advertising units, PDNonline offers custom
marketing solutions designed to deliver your message with the
maximum impact.
Product Spotlight
Medium
Rectangle #3
LIST RENTALS
Opportunities are available for postal and e-mail lists. Ask your
sales representative for more information and the complete data
card for specific selects and reach more than 208,000 active
postal subscribers and nearly 281,000 qualified email addresses
of photography professionals. All rates are based on a CPM. Postal
rates are $115/M and email rates are $250/M (current clients).
Medium
Rectangle
Bottom
PDNONLINE AND PDN NETWORK SITES
AD UNIT
SIZE (PIXELS)
Medium
Rectangle #4
Leaderboard 1 728x90 Medium
Rectangle 1
300x250 Top/Right
$60 CPM $55 CPM $5O CPM
Medium
Rectangle 2
300x250 Mid/Right
$60 CPM $55 CPM $5O CPM
Leaderboard 2 728x90 $60 CPM $55 CPM $5O CPM
Medium
Rectangle 3
300x250 Lower/Right
$60 CPM $55 CPM $5O CPM
Medium
Rectangle
Bottom
328x90 $60 CPM $55 CPM $5O CPM
Medium
Rectangle 4
300x250 Bottom/Right $60 CPM $55 CPM $5O CPM
Anchor banner
728x90 Anchor
Banner
PLACEMENT
Top
Mid/Cent
Lower/Cent
Bottom
50K
100K
200K
$60 CPM $55 CPM $5O CPM
$60 CPM $55 CPM $5O CPM
All rates above are CPM (Cost Per thousand impressions). Rates provided are Gross CPM rates (cost per thousand impressions) For
all online and print specifications go to pdnmediakit.com. We accept almost all Rich Media advertising. The GIF/JPG is 20K; flash is
30K; and animation is 15 seconds for all units. Please submit creative a minimum of five business days from program start date.
PDN ONLINE NETWORK ADVERTISING
OPPORTUNITIES, E-MAIL NEWSLETTERS
PDN NEWSWIRE SPONSORSHIPS
Deliver your message to the inbox of more than 50,000 highly engaged readers with
PDNewswire, our weekly e-mail newsletter and benefit from the remarkable average
total click through rate of 70%, compared to the industry average of 20%-40%. Advertisers may run banner ads within the newsletter, or use a simple text ad to create brand
awareness, announce news products, specials or to promote events.
PHOTOSERVE NEWSLETTER SPONSORSHIPS
Our monthly PhotoServe newsletter reaches more than 12,100 registered creatives
who visit PhotoServe to find the latest creative news, emerging talent and trends. The
monthly newswire highlights the latest content on the site and has an average total open
rate of 43%.
CO-BRANDED EMAIL NEWSLETTERS
Influence decision-makers with a custom e-mail newsletter sent regularly to a list of our
opt-in subscribers. You define the topic, and our team of industry experts will develop
useful editorial content of interest to this audience, all wrapped around your exclusive
sponsorship message.
NATIVE ADVERTISING
Reach your audience in a more dynamic way through native advertising by incorporating your brand’s marketing within our online content, keeping in line with the voice
of PHOTO+ and positioned for visibility. Native Advertising packages include hosted
content across our social media platforms, in newsletters, blogs and on the homepages
of pdnonline.com, rangefinderonline.com or shutterloveonline.com. *
AD UNIT
Roadblock (ALL)
Leaderboard
Medium Rectangle
Anchor Banner
Text + Link
SIZE (PIXELS)
(VAR)
728x90
300x250
728x90
250
*Ask your sales representative for package pricing options
PLACEMENT
(ALL)
Top
Middle/Right
Bottom
Right
1X
4X
$2,907
$1,683
$1,683
$1,122
$898
$2,550
$1,479
$1,479
$898
$785
8X
$2,193
$1,224
$1,224
$673
$612
PDNEWSWIRE SUBSCRIBERS
JOB FUNCTION
Owner/Manger 51%
Staff Photographer 16%
Staff Employee 10%
Freelance
6%
Student 6%
Art Director 3%
Art Buyer
3%
INDUSTRY TYPE
Freelance47%
Newspaper/Mag14%
Educator/Student9%
Stock6%
Commercial5%
Wedding3%
Design3%
V4
NATIVE ADVERTISING
PHOTO+ is now offering a fresh approach to advertising with
Native Advertising packages. Reach your audience in a more
dynamic way through native advertising by incorporating your
brand’s marketing within our online content, keeping in line
with the voice of PHOTO+ and positioned for visibility. Native
Advertising packages include hosted content across our social
media platforms, in newsletters, blogs and on the homepages
of pdnonline.com, rangefinderonline.com or shutterloveonline.
com
Native Advertising content is fully customizable, and PHOTO+ will work with your brand to curate content and select the
outlets that best reach your
intended audience.
PHOTO+’s online network sees 200,000+ unique
visitors each month, with PDNonline’s primary focus on professional photographers spanning all disciplines, Rangefinder
Online’s focus on wedding and portrait photographers, and
ShutterLove’s focus on photography amateurs and enthusiasts.
TIERS AND PRICING
ONE BRAND PACKAGE
PDN, RANGEFINDER
OR SHUTTERLOVE
ALL ACCESS PACKAGE
PDN, RANGEFINDER
AND SHUTTERLOVE
TIER 1 PACKAGE
$2,000
$3,000
One 500-word article
One 500-word article posted to three
brands
Three social media posts: one on Facebook,
Twitter, and Google+
Nine social media posts (Three per brand):
one on Facebook, Twitter, and Google+
per brand
TIER 2 PACKAGE
$3,500
$5,000
One 500-word article
One 500-word article posted to three
brands
One promoted Facebook post with 25,000
impressions guaranteed
One PDN and one Rangefinder
promoted Facebook posts with 50,000
impressions guaranteed
Inclusion in newsletter, one Twitter and
one Google+ Post
Includion in PDN + Rangefinder newsletter, one Twitter and one Google+ post for
PDN, Rangefinder, and Shutterlove
One week in homepage
article rotator
One week in PDN and
Rangefinder’s homepage rotators
TIER 3 PACKAGE
226,500
VISITORS
PER MONTH!
$5,000
$8,000
One 1,000-word article
One 1,000-word article posted to three
brands
One promoted Facebook post with 25,000
impressions guaranteed
One PDN and one Rangefinder
promoted Facebook post with 50,000
impressions guaranteed
Inclusion in newsletter, one Twitter and
one Google+ Post
Includion in PDN + Rangefinder newsletter, one Twitter and one Google+ post for
PDN, Rangefinder, and Shutterlove
One week in homepage rotator
One week in PDN and
Rangefinder’s homepage rotators
Two dedicated e-mail blast to 25,000
targeted photographers
Two dedicated e-mail blast to 50,000
targeted photographers
PHOTO+ CONTEST
SPONSORSHIP 2015
Take advantage of PDN, Rangefinder and WPPI’s varied range of photography competitions, carefully
targeted toward different genres and experience levels to reach all types
of photographers. Select the contests that best align with your dedicated audience.
EACH SPONSORSHIP INCLUDES:
// Full-page ad or advertorial included with the winners’
gallery in PDN and Rangefinder
// Sponsor branding on the call-for-entries (CFE) website
// Sponsor branding on all email promotions
and print advertisements throughout CFE campaign
// Sponsor branding in online winners’ gallery
// Opportunity to provide a prize to winners
PLEASE NOTE: PDN COVER DATES ARE DATED A MONTH
AHEAD I.E. THE JANUARY ISSUE IS PUBLISHED IN DECEMBER.
JANUARY
FEBRUARY
MARCH
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
ULTIMATE MUSIC MOMENT
THE SHOT
WORLD IN FOCUS
TOP KNOTS
THE PDN PHOTO ANNUAL
THE CURATOR
THE GREAT OUTDOORS
FACES
THE LOOK
OBJECTS OF DESIRE
TASTE
$15,000 PER CONTEST
*Custom packages available, including opportunity to host a live gallery event
RANGEFINDER & WPPI CONTESTS ARE NOT DIVIDED
BY PROFESSIONAL, AMATEUR AND STUDENT WORK.
MARCH
APRIL
MAY
JUNE
JULY/AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
THE STORYTELLERS
BEST FRIENDS
WPPI THE ANNUAL
SEEING THE LIGHT
WPPI FIRST HALF
RANGEFINDER WEDDING
PHOTOGRAPHY CONTEST
TAKE YOUR BEST SHOT
WPPI SECOND HALF
(NOTE: RANGEFINDER’S COVER DATE IS THE ACTUAL MONTH OF
PUBLICATION I.E. THE JANUARY ISSUE IS PUBLISHED IN JANUARY)
CONTACT INFORMATION
PHOTO+ Executive Offices
85 Broad Street – 11th Floor
New York, NY 10004
P. 646-654-5780
Lauren Wendle – Vice President
[email protected]
P. 646-668-3762
C. 646-592-2882
John McGeary – Senior Vice President
[email protected]
P. 646-668-3736
C. 203-482-7262
Holly Stuart Hughes – Editor-in-Chief, Photo District News
[email protected]
P. 646-668-3724
Jacqueline Tobin, Editor-in-Chief, Rangefinder
[email protected]
P.646-668-3760
Danny Ryan – Group Production Director
[email protected]
P. 646-668-3755
Gennie Kiuchi – Production Manager
[email protected]
P. 323-817-2203
PDN ADVERTISING CONTACTS
Mark Brown – Associate Publisher
[email protected]
P. 646-668-3702
C. 201-723-9686
Mike Gangel – Senior Account Executive
[email protected]
P.646-668-3717
C. 718-619-7652
Lori Reale – Senior Account Executive
[email protected]
P. 858-204-8956
Jon McLoughlin – Account Executive
[email protected]
P. 646-668-3746
C. 917-562-6522
Noah Christensen – Account Executive
[email protected]
P. 646-668-3708
C. 607-592-6748
Garet Moses – Account Executive, Photoplus Expo
& WPPI Expo
[email protected]
P. 646-668-3738
C. 203-326-1825