ALPHA SIGMA PHI

™
ALPHA SIGMA PHI
© 2014 Alpha Sigma Phi Fraternity
ALPHA SIGMA PHI STYLE GUIDE
ALPHA SIGMA PHI STYLE GUIDE
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WORD AND GRAMMAR STYLE GUIDE
How to Write an Alpha Sig’s Name
4
ELEMENTS OF VISUAL IDENTITY
Greek Letters
Greek Letter Variations
Color Palettes
Official Seal
Official Seal Variations
9 CHAPTER STATIONERY
10CORRESPONDENCE
11
ALPHA SIGMA PHI CHAPTERS
ALPHA SIGMA PHI STYLE GUIDE
HOW TO WRITE A MEMBER’S NAME
Use the member’s name, followed by the
abbreviated college or university name,
followed by an apostrophe and the last two
digits of the initiation year - NOT graduation
year. The apostrophe should always be a
RIGHT aposotrophe. (Figure 1)
Do not use the chapter’s Greek name or the
individual’s roster number.
See page 11 for acceptable abbreviations of
college and university names.
3
FIGURE 1
Correct: Matt Humberger, Bowling Green ’03
Incorrect: Matt Humberger, Bowling Green ‘03
Matt Humberger, Bowling Green ’06
Matt Humberger, Gamma Zeta #606
Matt Humberger, Gamma Zeta ’03
Matt Humberger, Gamma Zeta
Matt Humberger, GZ ’03
Matt Humberger, BGSU ’03
Matt Humberger ’03
ALPHA SIGMA PHI STYLE GUIDE
GREEK LETTERS
FIGURE 2
ASF ASF
ASF ASF
Metallic Gold (PMS 871)
Black
Cardinal (PMS 186)
Stone (PMS 430)
The Greek letters of Alpha Sigma Phi always
appear in capital letters in the typeface
Symbol. The Greek letters may appear in black, stone
(PMS 430), metallic gold (PMS 871), and
cardinal (PMS 186). The PMS colors may
be converted to CMYK for four-color process
printing. (Figure 2).
Please use camera-ready artwork or
electronic files.
GREEK LETTER VARIATIONS
FIGURE 3
ASF
To identify a local chapter with the Greek
letters, always center the name below the
symbols. The typeface should be Georgia
Bold, set to caps and small caps. The point
size should be 1/4 the point size of the
Greek letters. (Figure 3)
Zeta Iota Chapter
(As shown, Greek letters are 55 pt. and chapter is 13.75 pt.)
ALPHA SIGMA PHI STYLE GUIDE
4
FIGURE 4
OFFICIAL SEAL
The Alpha Sigma Phi Fraternity seal is used
in all official and formal fraternity settings.
It may appear in black, stone (PMS 430),
metallic gold (PMS 871), and cardinal (PMS
186). The PMS colors may be converted to
CMYK for four-color process printing.
FIGURE 5
OFFICIAL SEAL VARIATIONS
It is acceptable to use the Alpha Sigma Phi
seal as a stand-alone graphic. (Figure 4)
Only Alpha Sigma Phi Headquarters is
authorized to use the Alpha Sigma Phi
seal with “Alpha Sigma Phi Fraternity” The
type should be centered below the seal in
Ocean Sans, set to caps. It should appear
in the same color as the seal. The point size
should be 1/11 the size of the seal. (Figure
5)
If a chapter of Alpha Sigma Phi desires to
use the fraternity seal as an identifier, the
chapter’s name and school must be set in
the typeface Georgia Bold, set to caps and
small caps, and centered below the seal.
ALPHA SIGMA PHI FRATERNITY
(As shown, seal size is 2 in x 2 in, font size 17 pt.)
FIGURE 6
The chapter name lettering should appear
in the same color as the seal. The chapter
name point size should be 1/5 the size of
the seal. (Figure 6)
Please remember to keep seal and font
sizes proportionate to one another.
(As shown, seal size is 2 in x 2 in, font size 16 pt.)
5
ALPHA SIGMA PHI STYLE GUIDE
FIGURE 7
CORRECT COLOR USAGE
Black
Stone
PMS 430
The acceptable colors for use with Alpha
Sigma Phi’s seal, tagline, and Greek letters
are black, stone (PMS 430), metallic gold
(PMS 871), and cardinal (PMS 186). No
other colors should be used. (Figure 7) These colors can be created from CMYK as
follows:
Metallic Gold
PMS 871
Cardinal
PMS 186
Stone: C:45 M:33 Y:31 K:0
Metallic Gold: C:36 M:37 Y:70 K:6
Cardinal: C:4 M:100 Y:83 K:0
When printing in one color, the seal may
print in all black, or in any one of the
approved PMS colors. ADDITIONAL COLOR OPTIONS
FIGURE 8
Dark Gold
PMS 119
Orange
PMS 144
The additional colors for use within design,
letterheads, and envelopes are dark gold
(PMS 119), orange (PMS 144), brown (PMS
168), and light gray (PMS 422). (Figure 8)
These colors can be created from CMYK as
follows:
Brown
PMS 168
Light Gray
PMS 422
For undergraduates, a bolder and brighter
red (PMS 032) may be used in place of
cardinal. A brighter yellow (PMS 109) may be
used in place of gold. (Figure 9)
These colors can be created from CMYK as
follows:
FIGURE 9
Red
PMS 032
Dark Gold: C:41 M:40 Y:100 K:12
Orange: C:0 M:47 Y:97 K:0
Brown: C:34 M:72 Y:100 K:35
Light Gray: C:29 M:22 Y:22 K:0
Yellow
PMS 109
Red: C:0 M:90 Y:85 K:0
Yellow: C:2 M:9 Y:100 K:0
ALPHA SIGMA PHI STYLE GUIDE
6
SYMBOLS AND INSIGNIA
FIGURE 10
You can find the official Alpha Sigma Phi
symbols and insignia on the Alpha Sigma
Phi Fraternity website or by contacting Alpha
Sigma Phi Headquarters. Each should be
applied in good measure and according
to context and tradition. Any questions
pertaining to the use of said symbols or
insignia should be directed to Alpha Sigma
Phi Headquarters.
A
B
C
D
E
F
G
H
I
J
K
Please be aware that we have taken special
care to trademark our Greek letters “ΑΣΦ”
and name “Alpha Sigma Phi,” and thus hold
rights to their identities.
Insignia (Figure 10) A. Badge
B. Coat of Arms (Full Color)
C. Coat of Arms (Black and White)
D. Delta Beta Xi Key (aka DBX)
E. Grand Council Medallion
F. HSP Badge
G. Pledge Pin (Full Color)
H. Pledge Pin (Black and White)
I. Seal (Black and White)
J. Seal (Cardinal PMS 186)
K. CLVEN Housing Corporation
Workmarks
L. Alpha Sigma Phi
M. Delta Beta Xi
ASF
L
7
ALPHA SIGMA PHI STYLE GUIDE
DBX
M
FIGURE 11
SYMBOLS AND INSIGNIA
A
B
Logos (Figure 11)
A. Fraternity Flag
B. Mystic Circle
C. Phoenix (full color)
D. Phoenix (black and white with letters)
E. Academy of Leadership
F. Ralph F. Burns Leadership Institute
G. Elevate - National Leadership Conference
H. Grand Chapter
Note:
The Phoenix (C & D) displayed on this page
is the official symbol of the Phoenix used
by Alpha Sigma Phi Fraternity. NO OTHER
VARIATION of the Phoenix is permitted to be
used.
C
J
D
K
E
F
G
H
ALPHA SIGMA PHI STYLE GUIDE
8
FIGURE 12
CHAPTER STATIONERY
.75 in margin
Alpha Sigma Phi chapter stationery was
designed for letterheads and #10 envelopes
using the visual graphic standards in this
manual.
PMS 186
Letters Centered
This stationery is designated for chapter
use.
Stationery Template (Figure 12)
Envelope Template (Figure 13)
If your chapter is interested in ordering
the stationery shown here, please contact
Headquarters.
Type: Franklin Gothic Book 11.5 pt.
1.5 in margin
.5 in margin
FIGURE 13
.25 in
margin
9
.5 in margin
PMS 186
Franklin Gothic 9 pt.
ALPHA SIGMA PHI STYLE GUIDE
CORRESPONDENCE
FIGURE 14
2.5 in top margin
Letter Template (Figure 14)
Inside Address: Use full-block style for all
correspondence. Text is Franklin Gothic
Book 12 pt., left justified, single space.
Double space between paragraphs. Do not
indent the first line.
The Fraternity has approved three opening
salutations: Formal letter to a Brother
Brother Latour: Formal letter to non-members
Dear Mr. Thawley:
1 in side
margin
Informal letter
Dear James,
When closing a letter to a Brother, use one
of the following:
■■ In Phi,
■■ For the Old Gal,
■■ Yours in the Mystic Circle,
■■ In Alpha, Sigma, and Phi, Closing salutation for members of other
Greek organizations:
■■ Interfraternally,
All other correspondence:
■■ Sincerely,
Courtesy copy names should be 10 pt.
Franklin Gothic Book Condensed.
ALPHA SIGMA PHI STYLE GUIDE
10
CHAPTERS AND UNIVERSITIES
Code Greek Name
No.
000 Member-at-Large 001Alpha
1
002 Beta
2
003 Gamma
3
004 Delta
4
005 Epsilon
5
006 Zeta
6
007 Eta
7
008 Theta
8
009 Iota
9
010 Kappa
10
011 Lambda
11
012 Mu
12
013 Nu
13
014 Xi
14
015 Omicron
15
016 Pi
16
017 Rho
17
018 Sigma
18
019 Tau
19
020 Upsilon
20
021 Phi
21
022Chi
22
023 Psi
23
024 Alpha Alpha
24
025 Alpha Beta
25
026 Alpha Gamma 26
027 Alpha Delta
27
028 Alpha Epsilon
28
029 Alpha Zeta
29
030 Alpha Eta
30
031 Alpha Theta
31
032 Alpha Iota
32
033 Alpha Kappa
33
034 Alpha Lambda 34
035 Alpha Mu
35
036 Alpha Nu
36
037 Alpha Xi
37
038 Alpha Omicron 38
039 Alpha Pi
39
040 Alpha Rho
40
041 Alpha Sigma
41
042 Alpha Tau
42
Institution
State
Yale University, 1845 Harvard University, 1850
University of Massachusetts, 1854
Marietta College, 1860
Ohio Wesleyan University, 1863
Ohio State University, 1908
University of Illinois, 1908
University of Michigan, 1908
Cornell University, 1909
*University of Wisconsin, 1909
Columbia University, 1910
University of Washington, 1912
University of California-Berkeley, 1913
University of Nebraska, 1913
*University of Pennsylvania, 1914
University of Colorado, 1915
*University of Minnesota, 1916
University of Kentucky, 1917
Stanford University, 1917
Pennsylvania State University, 1918
Iowa State University Science & Tech., 1920
University of Chicago, 1920
Oregon State University, 1920
University of Oklahoma, 1923
*University of Iowa, 1924
*Carnegie Mellon University, 1925
Middlebury College, 1925
Syracuse University, 1925
University of California-Los Angeles, 1926
Dartmouth College, 1925
University of Missouri, 1929
University of Alabama, 1930
*West Virginia University, 1931
Case Western University, 1939
Baldwin Wallace University, 1939
Westminster College, 1939
Illinois Institute of Technology, 1939
Missouri Valley College, 1945
Purdue University, 1939
New Jersey Institute of Technology, 1921
Wagner College, 1926
Stevens Institute of Technology, 1926
Member-at-Large
CT
Yale
MA
Harvard
MA
Massachusetts
OH
Marietta
OH
Ohio Wesleyan
OH
Ohio State
IL
Illinois
MI
Michigan
NY
Cornell
WI
Wisconsin
NY
Columbia
WA
Washington
CA
UC-Berkeley
NE
Nebraska
PA
Penn
CO
Colorado
MN
Minnesota
KY
Kentucky
CA
Stanford
PA
Penn State
IA
Iowa State
IL
Chicago
OR
Oregon State
OKOklahoma
IA
Iowa
PA
Carnegie Mellon
VT
Middlebury
NY
Syracuse
CAUCLA
NH
Dartmouth
MO
Missouri
AL
Alabama
WV
West Virginia
OH
Case Western
OH
Baldwin Wallace
PA
Westminster
IL
IIT
MO
Missouri Valley
IN
Purdue
NJ
NJIT
NY
Wagner
NJ
Stevens Tech.
Currently inactive
*Colony
11
ALPHA SIGMA PHI STYLE GUIDE
Abbreviation
CHAPTERS AND UNIVERSITIES
Code Greek Name
043
044
045
046
047
048
049
050
051
052
053
054
055
056
057
058
059
060
061
062
064
065
066
067
068
069
070
071
072
073
074
075
076
077
078
079
080
081
082
083
084
085
086
No.
Alpha Upsilon
43
Alpha Phi
44
Alpha Chi
45
Alpha Psi
46
Beta Alpha
47
Beta Beta
48
Beta Gamma
49
Beta Delta
50
Beta Epsilon
51
Beta Zeta 52
Beta Eta
53
Beta Theta
54
Beta Iota
55
Beta Kappa
56
Beta Lambda
57
Beta Mu
58
Beta Nu 59
Beta Xi
60
Beta Omicron
61
Beta Pi
62
Beta Rho
63
Beta Sigma
64
Beta Tau
65
Beta Upsilon
66
Beta Phi
67
Beta Chi
68
Beta Psi
69
Gamma Alpha 70
Gamma Beta
71
Gamma Gamma 72
Gamma Delta
73
Gamma Epsilon 74
Gamma Zeta
75
Gamma Eta
76
Gamma Theta 77
Gamma Iota
78
Gamma Kappa 79
Gamma Lambda 80
Gamma Mu
81
Gamma Nu
82
Gamma Xi
83
Gamma Omicron 84
Gamma Pi
85
Institution
State
Abbreviation
Polytechnic Institute of New York University, 1929
Ellsworth College, 1927
Coe College, 1928
Presbyterian College, 1928
Mount Union College, 1929
Massachusetts Institute of Technology, 1929
Bethany College, 1929
Marshall University, 1929
Lehigh University, 1930
North Carolina State University, 1930
University of New Hampshire, 1931 Rutgers University, 1931
Tufts University, 1931
Centre College of Kentucky, 1932
St. John’s College, 1932
Wake Forest University, 1932
West Virginia Wesleyan College, 1933
Hartwick College, 1935
Trine University, 1935
Franklin & Marshall University, 1936
University of Toledo, 1937
University of Cincinnati, 1937
Wayne State University, 1938
Milton College, 1940
Wofford College, 1940
American University, 1940
Rensselaer Polytechnic Institute, 1940
Ohio Northern University, 1942
Carthage College, 1942
University of Connecticut, 1943
Davis & Elkins College, 1949
University at Buffalo 1950
Bowling Green State University, 1950
Washington University, 1951
University of Miami, 1952
University of Arizona, 1955
*Michigan State University, 1956 Barton College, 1958
*University of Charleston, 1960
California State University at Sacramento, 1961
Widener University, 1962
Tulane University, 1964
University of Findlay, 1964
NY
NYU Poly
IAEllsworth
IACoe
SC
Presbyterian
OH
Mount Union
MA
MIT
WV
Bethany
WV
Marshall
PALehigh
NC
NC State
NH
New Hampshire
NJ
Rutgers
MA
Tufts
KY
Centre
NY
St. John’s
NC
Wake Forest
WV
West Virginia
NY
Hartwick
IN
Trine
PA
Franklin & Marshall
OH
Toledo
OH
Cincinnati
MI
Wayne State
WI
Milton
SC
Wofford
D.C.
American
NY
Rensselaer
OH
Ohio Northern
WICarthage
CT
Connecticut
WV
Davis & Elkins
NY
Buffalo
OH
Bowling Green
MO
Washington Univ.
FL
Miami
AZ
Arizona
MI
Michigan State
NC
Barton
WV
Charleston
CA
Sacramento State
PA
Widener
LA
Tulane
OH
Findlay
Currently inactive
*Colony
ALPHA SIGMA PHI STYLE GUIDE
12
CHAPTERS AND UNIVERSITIES
Code Greek Name
No.
Institution
State
087
088
089
090
091
092
093
094
095
096
097
098
099
100
101
102
103
104
105
106
107
108
109
110
111
112
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
Lycoming College, 1951
Detroit Institute of Technology, 1930 (Closed)
Indiana Institute of Technology, 1932
*Eastern Michigan University, 1948
Concord University, 1966
Indiana University, 1968
Lawrence Technological University, 1967
Loyola University of Chicago, 1968
Northern Michigan University, 1969
Tarkio College, 1970 (Closed)
Slippery Rock University, 1970
University of Bridgeport, 1970
University of Rio Grande, 1972
University of North Carolina-Charlotte, 1979
East Carolina University, 1979
*Radford University, 1980
Longwood University, 1980
Francis Marion College, 1982
Richard Stockton College of New Jersey, 1984
William Patterson University, 1986
Lock Haven University, 1987
SUNY Plattsburgh, 1988 Illinois State University, 1988
University of Delaware, 1991
Central Michigan University, 1993
Coastal Carolina University, 1992
Murray State University, 1994
Virginia Polytechnic Institute, 1995
Grand Valley State University, 1996
Elmhurst College, 1996
Middle Tennessee State University, 1997
Duquesne University, 1971
Lindenwood University, 1997
University of Southern Indiana, 1998
University of Maryland, 1998
Bloomsburg University of Pennsylvania, 1999
Penn State Altoona, 1999
Salisbury University, 1999
Otterbein University, 2001
*Western Michigan University, 2001
Albright College, 2002
University of Hartford, 2002
Bentley University, 2002
PA
Lycoming
MI
Detroit Tech.
IN
Indiana Tech.
MI
Eastern Michigan
WV
Concord
IN
Indiana
MI
Lawrence Tech.
ILLoyola
MI
Northern Michigan
MO
Tarkio
PA
Slippery Rock
CT
Bridgeport
OH
Rio Grande
NC
UNC-Charlotte
NC
East Carolina
VA
Radford
VA
Longwood
SC
Francis Marion
NJ
Stockton
NJ
William Patterson
PA
Lock Haven
NY
Plattsburgh
IL
Illinois State
DE
Delaware
MI
Central Michigan
SC
Coastal Carolina
KY
Murray State
VA
Virginia Tech
MI
Grand Valley
IL
Elmhurst
TN
Middle Tennessee
PA
Duquesne
MO
Lindenwood
IN
Southern Indiana
MD
Maryland
PA
Bloomsburg
PA
Penn State-Altoona
MD
Salisbury
OH
Otterbein
MI
Western Michigan
PA
Albright
CT
Hartford
MA
Bentley
Gamma Rho
Gamma Sigma
Gamma Tau
Gamma Upsilon
Gamma Phi
Gamma Chi Gamma Psi Delta Alpha
Delta Beta
Delta Gamma
Delta Delta
Theta Sigma
Delta Epsilon
Delta Zeta
Delta Eta
Delta Theta
Delta Iota
Delta Kappa
Delta Lambda
Delta Mu
Delta Nu
Delta Xi
Delta Omicron
Delta Pi
Delta Rho
Delta Sigma
Delta Tau
Delta Upsilon
Delta Phi
Delta Chi
Delta Psi
Epsilon Alpha
Epsilon Beta
Epsilon Gamma
Epsilon Delta
Epsilon Epsilon
Epsilon Zeta
Epsilon Eta
Epsilon Theta
Epsilon Iota
Epsilon Kappa
Epsilon Lambda
Epsilon Mu
Currently inactive
*Colony
13
ALPHA SIGMA PHI STYLE GUIDE
Abbreviation
CHAPTERS AND UNIVERSITIES
Code Greek Name
No.
Institution
State
Abbreviation
131
132
133
134
135
136
139
138
144
141
151
147
161
149
155
154
158
153
157
159
163
150
152
146
165
156
145
170
160
171
173
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
Binghamton University, 2003
McDaniel College, 2003
Missouri Western State College, 2004
Miami University, 2005
Appalachian State University, 2006
University of Akron, 2007
University of Virginia at Wise, 2008
Clemson University, 2008
Sonoma State University, 2010
Capital University, 2010
California State University-Chico, 2011
Seton Hall University, 2011
Arizona State University, 2011
University of California-Davis, 2011
Georgia Regents University, 2011
Colorado State University, 2012
Northwood University. 2012
Georgia Institute of Technology. 2012
University of North Carolina- Asheville, 2012
University at Albany-SUNY, 2013
University of Wisconsin-Whitewater, 2013
San Francisco State University, 2013
California State University, Fresno, 2013
Montclair State University, 2013
Keene State College, 2013
University of South Florida, 2014
Salem State University, 2014
George Mason University, 2014
Indiana University-South Bend, 2014
James Madison University, 2014
University of Virginia, 2014
NY
MD
MO
OH
NC
OH
VA
SC
CA
OH
CA
NJ
AZ
CA
GA
CO
MI
GA
NC
NY
WI
CA
CA
NJ
NH
FL
MA
VA
IN
VA
VA
Binghamton
McDaniel
Missouri Western
Miami University
Appalachian State
Akron
UVA-Wise
Clemson
Sonoma State
Capital
Chico State
Seton Hall
Arizona State
UC- Davis
Georgia Regents
Colorado State
Northwood
Georgia Tech.
UNC-Asheville
Albany
Whitewater
SF State
Fresno State
Montclair State
Keene State
South Florida
Salem State
George Mason
IU-South Bend
James Madison
Virginia
*Oakland University
*Cameron University
*University of Wisconsin- La Crosse
*North Carolina Wesleyan College
*Georgia Southern University
*University of Michigan- Flint
*SUNY College at Oneonta
*Auburn University
*Oklahoma State University
*San Jose State University
*Southern Illinois University
MI
OK
WI
NC
GA
MI
NY
AL
OK
CA
IL
Oakland
Cameron
La Crosse
NC Wesleyan
Georgia Southern
Michigan- Flint
SUNY Oneonta
Auburn
Oklahoma State
San Jose State
Southern Illinois
142
143
162
164
166
168
172
174
175
176
177
Epsilon Nu
Epsilon Xi
Epsilon Omicron
Epsilon Pi
Epsilon Rho
Epsilon Sigma
Epsilon Tau
Epsilon Upsilon
Epsilon Phi
Epsilon Chi
Epsilon Psi
Zeta Alpha
Zeta Beta
Zeta Gamma
Zeta Delta
Zeta Epsilon
Zeta Zeta
Zeta Eta
Zeta Theta
Zeta Iota
Zeta Kappa
Zeta Lambda
Zeta Mu
Zeta Nu
Zeta Xi
Zeta Omicron
Zeta Pi
Zeta Rho
Zeta Sigma
Zeta Tau
Zeta Upsilon
Colony
Colony
Colony
Colony
Colony
Colony
Colony
Colony
Colony
Colony
Colony
Currently inactive
*Colony
ALPHA SIGMA PHI STYLE GUIDE
14
CHAPTERS AND UNIVERSITIES
CodeGreek Name
No.
Institution
State
Abbreviation
180
178
181
182
179
183
184
185
186
187
188
189
Texas Tech University
*University of California-Irvine
*University of Texas- Austin
*University of Central Arkansas
*University of Texas-San Antonio
*Western Carolina University
*University of North Carolina-Chapel Hill
*Bridgewater State University
*Stephen F. Austin University
*Towson University
*McGill University
*University of Colorado–Colorado Springs
TX
CA
TX
AR
TX
NC
NC
MA
TX
MD
CAN
CO
Texas Tech
UC-Irvine
UT-Austin
Central Arkansas
UT-San Antonio
Western Carolina
North Carolina
Bridgewater State
Stephen F. Austin
Towson
McGill-Canada
UC-Colorado Springs
Colony
Colony
Colony
Colony
Colony
Colony
Colony
Colony
Colony
Colony
Colony
Colony
Currently inactive
*Colony
15
ALPHA SIGMA PHI STYLE GUIDE
ALPHA SIGMA PHI STYLE GUIDE

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