Anita Rao The University of Chicago Booth School of Business 5807 South Woodlawn Avenue Chicago, IL 60637 October 2014 Phone: 773-702-7513 Email: [email protected] Website: home.uchicago.edu/~anitarao Employment The University of Chicago Booth School of Business Assistant Professor, 2012 – Present Mercer Management Consulting Junior Specialist, Customer and Brand Science Practice, 2006 - 2007 Education Stanford University, Stanford, CA PhD, Marketing, June 2012 Massachusetts Institute of Technology, Cambridge, MA Master of Science, Transportation Engineering, June 2006 Indian Institute of Technology (IIT), Madras, India Bachelor of Technology, Civil Engineering, July 2004 Research Interests Marketing, Empirical industrial organization, Online Content and Digital media, Emerging markets, Research and innovation intensive industries Published Papers Rao, A. “Online Content Pricing: Purchase and Rental Markets”, forthcoming, Marketing Science Lambrecht, A., A. Goldfarb, A. Bonatti, A. Ghose, D.G. Goldstein, R. Lewis, A. Rao, N. Sahni and S. Yao, “How do firms make money selling digital goods online?”, Marketing Letters (2014) Working Papers “Demand for “Healthy” Products: False Claims in Advertising”, with Emily Wang “Entry and Investment Decisions in the Pharmaceutical Industry” “Large Screens or More Shows: Multiplex Configuration in the Era of Digital Cinema,” with Wesley R. Hartmann (revise and resubmit) Presentations - Demand for “Healthy” Products: False Claims in Advertising - Marketing Dynamics Conference, Las Vegas, August 2014 - Marketing Science Conference, Atlanta, June 2014 - Entry and Investment Decisions in the Pharmaceutical Industry Booth School of Business, The University of Chicago, March 2014 Columbia Business School, Columbia University, March 2014 Frank M. Bass UT Dallas FORMS Conference, Dallas, Feb 2014 Marketing Science Conference, Boston, June 2012 Marketing Science Conference, Cologne, Germany, June 2010 - Online Content Pricing: Purchase and Rental Markets NBER Summer Workshop on Economics of IT and Digitization, Poster Session, July 2013 Marketing Dynamics Conference, UNC Kenan-Flagler, May 2013 Yale Marketing-Industrial Organization Conference, New York, April 2013 S.C Johnson Graduate School of Management, Cornell University, March 2013 Sauder School of Business, University of British Columbia, November 2011 Fisher College of Business, The Ohio State University, October 2011 Simon Graduate School of Business, University of Rochester, October 2011 Tuck School of Business, Dartmouth College, October 2011 Kellogg School of Management, Northwestern University, October 2011 Booth School of Business, The University of Chicago, September 2011 Marketing Science Conference, Rice University, June 2011 - Large Screens or More Shows: Multiplex Configuration in the Era of Digital Cinema China India Consumer Insights Conference, Beijing, July 2010 Marketing Science Conference, Michigan, June 2009 Honors Neubauer Family Faculty Fellow, Chicago Booth, 2013-2014 True North Communications, Inc. Faculty Scholar, Chicago Booth, 2013-2014 Jaedicke Fellowship, awarded in recognition of outstanding academic accomplishments, Stanford Graduate School of Business, 2007 Recognized for outstanding academic performance by the Transportation Department, MIT, 2004-05 Elected Associate Member by the MIT chapter of the Sigma Xi society, 2006 Schoettler Fellowship, awarded to outstanding graduate students entering the Department of Civil and Environmental Engineering by MIT, 2004 Larsen & Toubro ECC Endowment Prize for the best academic record in Civil Engineering of the B.Tech degree programme, 2000-2004 Institute Merit Prize for the best academic record in Civil Engineering, 2001-02 and 2002-03 Teaching Marketing Strategy (MBA), 2012 - present Marketing Literature Seminar (PhD), Fall 2012 Professional Service Reviewer International Journal of Industrial Organization Management Science Marketing Science Quantitative Marketing and Economics Discussant Big Data and Marketing Analytics conference, Chicago, Oct 2014 (scheduled) Marketing Science Emerging Markets Conference, Philadelphia, Sep 2012 Doctoral Supervision Dan Nguyen (Dissertation Committee, 2014) William Cha (Dissertation Committee, 2014) Other Publications Anticipatory behavior in lane changing models (2006), Thesis (S.M.), M.I.T. State dependence in lane changing models (2007), Choudhury C, Ben-Akiva M, Rao A, Lee G and Toledo T: Transportation and Traffic Theory 2007, Elsevier, pp. 711 733 Design and Construction of the Longest Rope-Stayed Newspaper Foot-Bridge (2006), Rao: Journal of Professional Issues in Engineering Education and Practice, ASCE, Vol. 132, No. 2, April 2006, pp. 112-117
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