10 Tipps Wie mache ich bessere Werbung? 1. Was will ich

WerbeTypoGrafik A ge nt u r f ü r v i s ue l le K om mu n i k at ion u nd Ty p o g r a f ie
10 Tipps
Wie m ac he ic h
bessere Werbung?
1. Was w i l l ic h e r re ic he n?(Z ie l)
2. B ei wem w i l l ic h da s e r re ic he n? (Z ie lg r u pp e)
3. Womit w i l l ic h me i ne Z ie le e r re ic he n? (Tr a n sp or t me d ie n w ie I n s e r at, Pl a k at, F lye r,
N ac ht e ss e n)
4. W ie kont rol l ie re ic h me i ne Z ie le? (Fe e db ac k/Cont rol l i ng)
5. Was da r f da s G a n ze ko st e n? (B udget)
6. K undenorientierte We rbu ng i st d ie e i n z ig g u t e We rbu ng, nu r sie br i ng t et w a s!
7. Wer unterstützt mich? G e r ne b e r at e ic h Sie b e i I h re m Vorh ab e n. 0 41 61 2 09 74
8. P -P-P-P: Zu de n Gr u nd l age n g u t e r We rbu ng ge hör t, da ss m a n da s «ge s et z m ä ssige » Ve rh a lt e n de r Me n s c he n (Z ie lg r u pp e) n ic ht au ss e r Ac ht l ä sst. A l le h ab e n Gr u ndb e dü r f n i ss e.
D ie wol le n b e f r ie d ig t we rde n, u nd z w a r b e i je de m!
Proud f ü r St olz, B e w u nde r u ng, A ne rke n nu ng, P re st ige
Pleasure f ü r Sp a ss, Ve rg nüge n, F reude
Profit f ü r G e ld
Peace f ü r F r ie de n, a nge ne h me s L eb e n
9. Werbung soll n ic ht je de r s of or t m it k r ie ge n: da s he i sst, m a n b au t ge w i ss e «F i lt e r » e i n,
u m d ie Z ie lg r u pp e e i n z ug re n ze n. E s we rde n ab e r auc h «Ve r st ä rke r » ve r we ndet, m it
d e ne n m a n d ie Z ie lg r u pp e f e st ig t u nd bi ndet.
10. S ag de n Me n s c he n e i n f ac h, w a s z u t u n i st – u nd sie he da, sie t u n e s!
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e ige ne n e r f olg re ic he n We rbu ng h ab e n, da n n e r st b e g i n ne n d ie Ku nde n sie w a h r z u ne h me n ...
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