Sponsorship Opportunities - Milford Improvement Team

Sponsorship Information and Data For
The 25th Annual
Milford Great Pumpkin Festival
October 10-12, 2014
Presented By:
The Milford Improvement Team
on behalf of the
Town of Milford, New Hampshire
THE MILFORD IMPROVEMENT TEAM
LIBRARY ANNEX BUILDING, 39 NASHUA STREET, MILFORD, NH 03055
P: 603.249.0676  EMAIL: [email protected]
EXECUTIVE SUMMARY
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Annual Pumpkin Festival attendance estimated at 30-35,000. In 2013, there were 33,000 attendees.
2013 Festival Statistics:
 1500 people attended the Haunted Trail event
 The 7th Annual Talent Show on Saturday night sold out – 440 seats.
 43 auditioned for the Talent Show, from as far away as Kingston and Concord NH to Townshend,
MA, and 18 final contestants performed in the show.
 900 faces were painted at the Face Painting event
 350 scarecrows were made by families at the Scarecrow making event
 533 pumpkins were painted at the Pumpkin Painting event
 600 people enjoyed the Beer, Wine N’ Spirits Tasting on Saturday night
 700 hours of volunteer time, valued at $14,311 invested to the Festival and community.
 15 tons of trash was generated at the Festival.
NOTABLES:
Hippo’s Best Of NH Awards, Best Community Event 2010, 2011, 2012 and 2013; Featured in Parade magazine, May
2011, in “Fifty Fabulous Festivals”; Featured in Amazing Festivals, 100s of Hometown Celebrations, by Donald Vaughn
and Eric Peterson. Publications International Ltd., 2011
FESTIVAL OVERVIEW
Each Fall, Milford’s Great Pumpkin Festival draws thousands of visitors to the town’s downtown. During this event,
visitors experience Milford at its finest. Participants engage in a wide range of fun activities designed for all ages, but
they also witness the community spirit of local volunteers, the support from local businesses, and the important role the
downtown area plays in our community.
Purpose of the Event
Special events like the Great Pumpkin Festival provide great visibility
for the Town of Milford and help foster civic pride and a positive
image of the community as a whole.
The festival is targeted as a “traffic-building event,” focused on
providing a multitude of fun, family activities and venues. The
Festival brings the community together and creates a sense of place.
In addition, the Festival allows nearly 40 Milford area non-profit and
civic groups to participate and raise funds to support their own
endeavors.
Over the years, the Great Pumpkin Festival has become a highly
The Milford Lions Club hotdog booth funds their charity
anticipated regional and statewide event. Attendance in 2013 was
activities.
estimated to be upwards of 33,000 over the three days of the event.
Attendees come from the Souhegan Valley, Monadnock Region, Nashua, and Manchester areas, also greater Boston and
New England.
THE MILFORD IMPROVEMENT TEAM
LIBRARY ANNEX BUILDING, 39 NASHUA STREET, MILFORD, NH 03055
P: 603.249.0676  EMAIL: [email protected]
The “ripple-effect” or multiplier benefits of the Pumpkin Festival include several positive elements to sponsors, local
government and businesses. These include:
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Increased awareness of the greater Milford region as a travel/tourism destination
Increased knowledge concerning the potential for investment and commercial activity in the region
Increase in interest and participation in the types of permanent level activity associated with event
Strengthening of regional values and traditions
Increased local pride and community spirit
Increased awareness of non-local perceptions (i.e. visitors from regions outside of the immediate area)
Festival Details –25 Years and Continuing to Grow!
Traditionally, this 3-day Festival takes place on Columbus Day Weekend and occurs in Downtown Milford on the Oval,
the Community House Lawn, Emerson Park and South and Middle Streets, Milford Town Hall and the Amato Family
Performing Art Center on Mont Vernon Street.
Signature Festival events include: the Great Pumpkin Weigh-in, Pumpkin Painting, Pumpkin Sales, The Pumpkin Catapult,
an Arts & Crafts Show, Scarecrow Making, The Haunted Trail, Face Painting, two stages of LIVE Music and Entertainment,
Food Vendors galore, the very popular Talent Show and more! The Beer, Wine N’ Spirits Tasting takes place on Friday
night showcasing local wineries and brewers. In Emerson Park there is a demonstration tent that showcases
performance-based groups such as dance and theater troupes, martial arts and other movement arts.
New 25th Anniversary events will begin in 2014 with the addition of a King and Queen Milford high school senior
Scholarship Contest; Special Ceremony commemorating 25 years as one of the largest and best community events in
the region; and other contests marking the Pumpkin Festival’s quarter- century Milestone!
Overviewiew of Fundraising Benefactors
The Milford Great Pumpkin Festival is organized on the Town's behalf by the Milford Improvement Team (MIT). All the
organization, publicity, public contact, and publications are handled through the MIT
office.
All monies raised by the Milford Improvement Team during the Milford Great Pumpkin
Festival are re-invested directly back into the community, allowing us to support the
activities, events and programs implemented by the organization that promote, revitalize
and enhance the historic, social, natural and economic vitality of the Town of Milford.
Moreover, the Pumpkin Festival provides the opportunity for forty+ other community
groups and non-profit organizations to run events during the weekend in order to raise
funds for their programs. For most, the Pumpkin Festival serves annually as their single largest source of revenue. These
monies are reinvested back into our community in the form of band uniforms for the high school, ambulance & fire
equipment, athletic programs for our youth, and numerous other programs. In years past, groups associated with area
schools, scholarship programs, church groups, support services, the local library, and
businesses have all joined MIT in helping to make the Great Pumpkin Festival a successful
event. Over 200 volunteers participate in the three-day event with many of them
contributing time throughout the year to prepare for events. The investment in
community spirit and time is huge – volunteers provided 700+ hours of volunteer time!
THE MILFORD IMPROVEMENT TEAM
LIBRARY ANNEX BUILDING, 39 NASHUA STREET, MILFORD, NH 03055
P: 603.249.0676  EMAIL: [email protected]
PF 2014 Sponsorship Levels/Benefits
Presenting ( Overall Event) Sponsorship - $3000
 Logos on all collateral material – tickets, posters, programs, advertising
 Logos on front page of the program, circulation 33,000
 Logos on home page of PF website, that will click thru to your businesses website
 Booth space at Festival
 Banner on Bandstand
 May distribute promotional material throughout the festival (limited to Presenting Sponsors Only)
 Opportunity to address/welcome crowd at opening ceremony or during the festival
 Recognition from the Stage at Opening ceremony
Talent Show Sponsor - $1500
 Logos on Talent Show materials – posters, tickets, programs, advertising
 Banner displayed onstage
 Named in all press releases
 Logo on website
 Logo on Talent Show portion of program
 10 Tickets to the Talent Show
 May distribute promotional material to audience/have booth at show
 May participate as a judge at auditions/show
Sponsor a Specific Activity - $500
 Banner at sponsored activity (i.e., Face painting tent, Scarecrows, Pumpkin Painting, Haunted Trail, Oval Stage,
Beer Tent, etc.)
 Logo on website page/schedule
 Logo in program next to sponsored activity in schedule
 Opportunity to participate at PF as a company (help at scarecrows, etc)
Presenting Sponsor
Talent Show Sponsor
Limited to 5 noncompeting
companies
Logos on all collateral material –
tickets, posters, programs,
advertising
Logos on front page of the
program, circulation 33,000
Logos (click thrus) on home page
of website/MPF Facebook Page
Booth space at Festival
Limited to 1 corporate partner
Banner on Oval Bandstand
Logo on Talent Show portion of
program
10 Tickets
May distribute promotional
Logos on Talent Show materials
– posters, tickets, programs,
advertising
Banner displayed onstage
Named in all press releases on
Talent Show
Logo on website
Event Sponsor
May be shared with other
noncompeting businesses
Banner at sponsored activity
Logo on website page/schedule
Logo in program next to
sponsored activity in schedule
Opportunity to participate at PF
as a company (help at
scarecrows, etc)
THE MILFORD IMPROVEMENT TEAM
LIBRARY ANNEX BUILDING, 39 NASHUA STREET, MILFORD, NH 03055
P: 603.249.0676  EMAIL: [email protected]
material throughout the festival
(limited to Presenting Sponsors
Only)
Opportunity to address crowd at
opening ceremony or during the
festival
Recognition from the Stage at
Opening ceremony
$3000
May distribute promotional
material to audience/have booth
at show
May participate as a judge at
auditions/show
$1500
$500
FESTIVAL PROMOTION
Attendance
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As an outdoor, non-ticketed event, attendance can be difficult to determine with absolute certainty. However, we use a
multiplier for the average amount of trash generated per person and work with the Town of Milford Public Works to
quantify the trash tonnage of the festival each year. In addition, the Milford Police Department tracks attendance using
their crowd control techniques.
Collateral Material
Posters - distributed throughout the towns of Milford, Amherst, Mont Vernon, Wilton, Hollis and Brookline.
Flyers - are distributed to the Shaw, and Market Basket grocery stores in Milford and stuffed into the bags of shoppers
the week prior to the Festival.
Advertising :
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NH To Do Magazine, circulation 35,000, distributed in tourist information areas in 11 states.
In NH Magazine – circulation 25,000, distributed in New Hampshire Rest Areas.
The Festival Program –newspaper insert distributed in direct mailed publications Hollis-Brookline Journal,
Merrimack Journal, Bedford Journal as well as the subscriber/newsstand based Cabinet newspaper. Total
circulation 31,000. Sponsor logos appeared in the program next to their sponsored event/area.
Electronic Media
Social Media:
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Milford Pumpkin Festival Facebook page - 2806 fans
Milford Improvement Team Facebook page - 971 fans.
Twitter (@milforddoit), Flickr, Youtube and Pinterest.
E-newsletters (The Granite Town News) - 1036 subscribers.
Milford Pumpkin Festival Website – www.milfordpumpkinfestival.org. Sponsor logos are displayed on the Festival
website. Hits in 2013: 57,376!
THE MILFORD IMPROVEMENT TEAM
LIBRARY ANNEX BUILDING, 39 NASHUA STREET, MILFORD, NH 03055
P: 603.249.0676  EMAIL: [email protected]
Earned Media
Earned Media is a marketing term of what the Milford Improvement Team would have paid if they had bought all the
publicity the Festival brings. The Festival receives numerous feature articles, mentions, print and online calendar listings,
blog/social posts, print, radio, television and online media (partial list below). Total marketing value of all earned media
in 2013 was $100,000+.
Sunday Boston Globe
Union Leader
Nashua Telegraph
Milford Cabinet
Merrimack Journal
nhevents.com
Bedford Journal
The Hippo
nhtodo.com
Concord Monitor
The Broadcaster
yankeemagazine.com
Amherst Citizen
Monadnock Ledger-Transcript
nhpr.com (NH Public Radio)
Hollis Brookline Journal
Keene Sentinel
Lowell Sun
Neighborhood Publications
NH Magazine
nh.com
NH To Do Magazine
Monadnock Living Magazine
Whofish.com
Yankee Magazine
WMUR TV
NH Business Review
TV 13 Nashua
WCVB TV Boston
WZID 95.7 FM/ The Mill 96.5 FM
92.5 The River
WOKQ FM
WSMN AM / WHOB FM
WHDH TV Boston
NECN TV
WBZ TV Boston
Nh365.org
Amherst/Milford Patch
Boston.com
Nashoba Valley Publications
Rockingham Grapevine
Chefgeek.com
East Coast Biker Magazine
And more!
THE MILFORD IMPROVEMENT TEAM
LIBRARY ANNEX BUILDING, 39 NASHUA STREET, MILFORD, NH 03055
P: 603.249.0676  EMAIL: [email protected]
DEMOGRAPHICS
According to Claritas PRIZM
Market Segmentation, the
most prominent
demographic segments
residing in Milford in 2013
are:
Primary Festival Market
With a wide variety of places to shop, to dine, to work, to reside, and to recreate, Milford is a great example of a
convenient yet tradition-rich modern New England town. Although Milford has a population of 15,232, the town is
the central business hub of the eleven towns that comprise the Souhegan Valley region:
*As the hub of the Souhegan Valley, Milford serves a population of over 60,000 from surrounding towns.
*State Roads 101and 101A and Routes 13 and 122, provide convenient traffic routes into Milford.
*Milford has a thriving area population, and higher than average household incomes.
THE MILFORD IMPROVEMENT TEAM
LIBRARY ANNEX BUILDING, 39 NASHUA STREET, MILFORD, NH 03055
P: 603.249.0676  EMAIL: [email protected]
*The eight towns in the immediate Milford vicinity all exhibit desirable market segments for
sponsors. The table below details the demographics of the primary market of the festival.
Population
Median Age
Median
Income
Consumer
Spend $/HH
Amherst
Brookline
Hollis
Lyndeborough
Merrimack
Milford
Wilton
15,232
39.4
$74,300
Mont
Vernon
2,580
44
$94,800
3,665
42.9
$71,000
Median
Region
72,787
43.2
$90,575
11,291
45.4
$117,200
5,026
39.1
$99,400
7,711
47.3
$108,000
1,673
46
$74,300
25,609
41.4
$85,600
$73,398
$68,728
$72,073
$54,738
$62,936
$57,193
$66,561
$56,592
$64,027
FESTIVAL SPONSORS
The Milford Improvement Team/ Milford Pumpkin Festival are very grateful for
your generous sponsorship. The Festival is entirely funded by sponsors, and
income such as vendor booth fees.Your Financial support covers expenses such as
tent and equipment rentals, portable toilets, security, advertising and publicity,
coordination of the 30 musical groups, other entertainment, signage, traffic
control, shuttle buses, as well as the police and other emergency personnel.
2013 Presenting Festival Sponsors:
Kokko Real Estate
St. Joseph Hospital/Milford
The Milford Odd Fellows Custos Morum Lodge 42
Atlas Pyrotechnics.
Sponsors in 2013 included the following local businesses that contributed both funds, and in-kind services or goods:
Amigos Restaurant
Bellavance Beverage
Blasé Electric
Cabinet Press
Centrix Bank
Chappell Tractor
Ciardelli Fuels
College Bound Movers
Contemporary Chrysler-Dodge
Eaton Berube
First Colebrook Bank
First Student Transportation
Gate City Collision
Granite State Credit Union
Hitchiner Manufacturing
Hometown Insurance Agency
JP Pest Services
Labelle Winery
Lake Sunapee Bank
Ledgewood Bay Assisted Living
Lindt Chocolate
MapleBrook Dentistry
Martha’s Exchange
Milford Lumber
Mount Washington College
Peters of Nashua
PSNH
Henniker Brewing Co.
St. Joseph Hospital/Milford
Sap House Meadery
Spinal Corrective Center
Sea Hagg Distillery
Smuttynose Brewing
St. Mary’s Bank
Souhegan Valley Motorsports
Sweet Baby Vineyard
Trombly Farmstand
Toyota of Nashua
Tuckerman Brewing Co.
THE MILFORD IMPROVEMENT TEAM
LIBRARY ANNEX BUILDING, 39 NASHUA STREET, MILFORD, NH 03055
P: 603.249.0676  EMAIL: [email protected]
Thank You for Your Support!
We hope you will join us for the 25th Milford Pumpkin Festival on October 10-12, 2014. We welcome all
comments and suggestions for both the Festival and information in this report.
Please feel free to telephone Wendy Hunt, Executive Director at 603.249.0676, or email at her at
[email protected]
i
BEST MANAGEMENT PRACTICES GUIDEBOOK FOR SPECIAL EVENT-GENERATED WASTE IN RURAL COMMUNITIES, Northeast
Recycling Council Inc., 2006
THE MILFORD IMPROVEMENT TEAM
LIBRARY ANNEX BUILDING, 39 NASHUA STREET, MILFORD, NH 03055
P: 603.249.0676  EMAIL: [email protected]