Nghiên cứu xây dựng chiến lược kinh doanh

Nghiên cứu xây dựng chiến lược kinh doanh trường hợp công ty cổ phần xây dựng và sản
xuất Nam Á
Trịnh Lan Hương
Đại học Quốc gia Hà Nội
Ngành: Quản trị kinh doanh; Mã số: 60 34 05
Người hướng dẫn: TS. Trần Đoàn Kim
Năm bảo vệ: 2012
Abstract: This chapter presents an introduction of the research. Included in
this part, problem setting, objectives of this report, research questions,
methodology, significance, limitation and thesis structure will be displayed
in order to provide an overview of this paper for the readers.
Keywords: Quản trị kinh doanh; Chiến lược kinh doanh; Quản lý điều hành
Content
TABLE OF CONTENT
ACKNOWLEDGEMENTS ........................................................................................ i
ABSTRACT ............................................................................................................... ii
TÓM TẮT ................................................................................................................. iv
TABLE OF CONTENT ............................................................................................ vi
LIST OF TABLE ...................................................................................................... ix
LIST OF FIGURE .......................................................................................................x
LIST OF CHART ...................................................................................................... xi
INTRODUCTION .......................................................................................................1
1. Problem statement ...............................................................................................1
2. Paper objectives ...................................................................................................1
3. Research question ................................................................................................2
4. Methodology ........................................................................................................2
5. Significance .........................................................................................................2
6. Limitation.............................................................................................................3
7. Thesis structure ....................................................................................................3
CHAPTER 1: THEORETIC FOUNDATION ............................................................4
1.1 Strategy and strategic management ...................................................................4
1.1.1 Definition and levels of strategy .................................................................4
1.1.2 Business strategies .......................................................................................5
1.1.3 Strategic management process ....................................................................9
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1.1.4 The role of strategic management .............................................................10
1.1.5 Strategic decision making .........................................................................11
1.2 Analysis models ...............................................................................................12
1.2.1 PESTLE model ..........................................................................................12
1.2.2 Five-force model .......................................................................................14
1.2.3 Value chain model .....................................................................................17
1.2.4 SWOT model .............................................................................................18
CHAPTER 2: INTERNAL AND EXTERNAL ANALYSIS ...................................20
2.1 External analysis ..............................................................................................20
2.1.1 Background information............................................................................20
2.1.2 Environmental scanning and forecasting – PESTLE analysis ..................27
2.1.3 Industry analysis – Five-Force model .......................................................40
2.2 Internal analysis ...............................................................................................46
2.2.1 Nam A Company profile ...........................................................................46
2.2.2 Value chain analysis ..................................................................................48
2.3 External and internal analysis summary – SWOT analysis .............................58
CHAPTER 3: STRATEGY RECOMMENDATION ...............................................61
3.1 Strategy formulation ........................................................................................61
3.2 Strategy implementation ..................................................................................63
3.2.1 Cost leadership by cutting organization structure .....................................65
3.2.2 Cost leadership by improving material using efficiency...........................67
3.2.3 Cost leadership by improving stage transfer efficiency ............................68
3.2.4 Cost leadership by improving asset utilization .........................................70
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3.2.5 Cost leadership by gaining access to lower-cost materials .......................71
3.2.6 Cost leadership by maintaining low warehousing and marketing costs ...72
CONCLUSION .........................................................................................................73
REFERENCE ............................................................................................................74
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REFERENCE
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