5 Ways to Survive a Recall Crisis

5 Ways to Survive a Recall Crisis
Many companies are not prepared for a crisis let alone a recall. “It will never happen to me” is
the mantra we hear so often. But have you thought if it happens, “Am I prepared to face a
crisis?”
Here are five ways to survive a recall crisis.
1. Prepare For A Recall - A recall takes everyone involved by surprise – it’s a sudden,
unplanned event. You can reduce the fallout by having a crisis plan in place. It should
be a clear roadmap to follow when the bad thing happens.
2. Who’s On Your Recall Crisis Team? - Pick team members who can think on their
feet, have relevant experience and are close geographically to the business. Train two
teams – corporate managerial and manufacturing. Media train the spokesperson, hold
on camera rehearsals and rehearse message points.
3. Keep Employees and Stakeholders in the Loop – Notify employees and stakeholders
immediately: Tell them what’s going on and explain the organization’s response. Stop
rumors by making updates available. Use slide show; email blasts; social media updates;
press releases; and statements.
4. Create a Media Relations Plan - Have a media relations plan and select a person to be
the media contact. He or she should have a good understanding of how media operate
during a company crisis and should be able to provide ongoing information to media
about how things are being handled.
5. Don’t Be Antisocial In a Crisis - Social media involvement is very important in a
crisis. Why use social media in a crisis?
 Offers affordable method for connecting people during a crisis
 Knows what your audience is saying about your brand
 Offers your corporate voice to channels via a blog, Facebook, Twitter, YouTube,
etc.
Tellem Grody Public Relations, Inc
30745 Pacific Coast Highway, Ste. 243
Malibu, CA
Zip: - 90265
PH: - (310) 313-3444

Prepare For A Recall - A recall takes everyone involved by surprise – it’s a sudden, unplanned event. You can reduce the fallout by having a crisis plan in place. It should be a clear roadmap to follow when the bad thing happens. Log on http://tellemgrodypr.com/

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