POPAI Forum
POPAI Forum
5 – 9 March 2017
Halle/Hall 3, E 36
Hallen/Halls
3, 1
POP Marketing
Signage
Displays
Outdoor Communication
Ideeller Träger/Sponsor:
Stand 02/2017
Änderungen vorbehalten/Subject to change
www.ehi.org
Messe Düsseldorf GmbH
Postfach 101006
40001 Düsseldorf _ Germany
Tel. +49(0)211/45 60-01
Fax +49(0)211/45 60-668
www.messe-duesseldorf.de
Kostenlos/Free of charge
Fachvorträge in englischer Sprache
Lectures in English language
Sonntag/Sunday, 05.03.
11:30 – 12:00
12:00 – 12:15
Emotional Shopping: People Love People · Frank Rehme,
gmv Team
"About SHOP!" · Steven Weiss, SHOP! USA, USA
12:15 – 12:45
LED Display Installations in Retail, Meeting the Challenges.
· Mona Dennewill, Absen GmbH, Germany
12:45 – 13:15
Understanding the Impact of Convenience Retail Display in
the UK · Martin Kingdon POPAI UK & Ireland
13:15 – 13:45
Sensory Marketing: How to Enchant the Customer? ·
Wojciech Grendziński und Joanna Langer, IMS S.A. Poland
14:45 – 15:15
Trends and Innovations · Thomas Möcker, SHARP Business
Systems, Germany
15:15 – 15:45
TBA · Jann Eicker, Saatchi & Saatchi GmbH, Germany
15:45 – 16:30
16:30 – 17:00
17:00
13:45 – 14:15
Holographic Displays · Martin Rupp, HOLOCO GmbH
14:15 – 14:45
FUTURE CITY – a Sphere of Retail Experience and Digital
Communication · Kathrin Mussmann, Future Retail Init UG
14:45 – 15:15
Psychology & Design – Can One Benefit the Other? · Kate
Nightingale, Style Psychology Ltd.
15:15–15:45
Trends and Innovations · Thomas Möcker, SHARP Business
Systems, Germany
15:45–16:30
Virtual Reality for Consumer Research · Wenda Kielstra,
Consumatics, NL
16:30–17:00
POPAI/SHOP! Global Awards Winners Announcement
Announcement of Global Award Winners
10:30 – 11:00
11:00 – 11:30
17:00
POPAI DACH e. V. Announcement Award Nominations ·
Karin Wunderlich & Susanne Sorg, POPAI DACH e. V. Board
Montag/Monday, 06.03.
10:30 – 11:00
11:00 – 11:30
Optimised Customer Journeys with Proximity Solutions ·
Tanja Kruse Brandao, Smart Media Alliance
Boost your Training Impact with Brain Based Learning ·
Wouter van der Ley & Maarten de Haan Blue Ocean
Company/BLND Academy
10:30 – 11:00
Future Shopping 2030 + · Dr. Gerd Wolfram, IoT Innovation
& Consult, Germany
Competetive Intelligence via Crowdsourcing · Dr. Robert
Lokaiczyk, appJobber, Germany
11:00 – 11:30
3D Printing · Sharon Rothschild, Massivit 3D Printing
Technologies, Israel
Emotional Shopping: People Love People · Frank Rehme, gmv
Team, Germany
11:30 – 12:00
Digitale Transformation in der visuellen Kommunikation/
Digital Transformation in Visual Communication · Artur
Janiszek & Harald Rettich, Westiform GmbH & Co. KG,
Germany
12:00 – 12:15
"About SHOP!" · Steven Weiss, SHOP! USA, USA
Need for a Digital and Content Strategy · André Dahms
POPAI DACH e. V., Germany
12:15 – 12:45
Retail Expansion · Marc Eisenbach, dan pearlman, Germany
Dienstag/Tuesday, 07.03.
12:45 – 13:15
Value and Riscs of Innovative Customer Tracking Analysis ·
Ralf Schienke, Fujitsu Technology Solutions, Germany
How to Increase Customer Loyalty by Light Installations ·
Dr. Christoph Peitz, OSRAM GmbH, Germany
13:15 – 13:45
Breakthrough in Automated In-Store Product Positioning The Science Behind it! · Nils Hulth, Pricer, France
13:45 – 14:15
Innovation That Leads to the WOW Effect for Refrigerated
POS Promotions · Sven Danneels, DRU Coolers, Belgium
14:15 –14:45
Is a Shopping Crowd a Buying Crowd? Results of a Study
With 24/7 Debit Card and Wifi Foot Traffic Data · Huib
Lubbers, Bureau RMC and City Traffic, NL
14:45 –15:15
FUTURE CITY – a Sphere of Retail Experience and Digital
Communication · Kathrin Mussmann, Future Retail
Init UG, Germany
15:15 –15:45
Retail Experience New York City · Frank Rehme,
gmv Team, Germany
15:45 –16:30
No More Monitors! · Björn Seele addcube, Germany
16:30–17:00
Kim und Alexa in der Handelsfiliale – Wenn Regale
sprechen lernen/ Kim and Alexa in the Trade Outlet – When
Shop Shelves Learn to Talk · Volker Wissmann, Online
Software AG, Germany
Retail killed the TV Star - Intelligente OmnichannelHandelswerbung stellt klassische TV Werbung in Frage/
Retail Killed the TV Star – Intelligent Omnichannel Trade
Advertising Questions the Role of Classic TV Advertising ·
Dr. Klaus Holger Kille, Brand Logistics.NET, Germany
11:30 – 12:oo
The Integration of Shopfitting and P.O.P. Companies ·
Edward Lee Tchai, Tchai International, NL
12:00 – 12:15
"About SHOP!" · Steven Weiss, SHOP! USA, USA
12:15 – 12:45
Case Study Benefit/International and Global Project ·
Laurent Frayssinet, MEDIA 6, France
12:45 – 13:15
Case Study: Mister Spex · Volker Katschinski, dan pearlman
13:15 – 13:45
Technology and Marketing · Claus Adams, Cheil Germany
GmbH, Germany
13:45 – 14:15
GfK Future Buy - Digital Shopping Behaviour across
Channels, Markets and Categories · Norrelle Goldring,
GfK, Australia
11:30 – 12:00
The Integrated Customer Journey Comes Alive · Michel van
Tongere, SVT Branding + Design Group, NL
14:15 – 14:45
Retail2020 – What Needs to be Done NOW · Benjamin Brüser,
BR-AIN Brüser Architektur & Innovation, Germany
12:00 – 12:15
"About SHOP!" · Steven Weiss, SHOP! USA, USA
14:45 – 15:15
"Must See" Innovations: A Collection of the Best for 2017
· Nick Jones, Arc/Leo Burnett, USA
15:15 – 15:45
Shopper Validated Display · Claudia Rivinius, STI Group,
Germany
15:45–16:30
Retail Experience New York City · Frank Rehme,
gmvteam GmbH, Germany
12:15 – 12:45
12:45 – 13:15
Store of the Future · Frank Quix, Q&A, Netherlands
Experience per Squaremeter · Nicole Srock Stanley,
dan pearlman, Germany
13:15 – 13:45
European POS-Trends · Markus Weißgerber, STI Group,
Germany
13:45 – 14:15
Future Value Networks: Chances, Roles & Rules · Rüdiger
Hagedorn, The Consumer Goods Forum, Germany
14:15 – 14:45
Customer Behaviour in a Digital World · Dalibor Sumiga,
Promosapiens, Croatia
16:30–17:00
17:00
Mittwoch/Wednesday, 08.03.
Open Monitor Revolutionises Known Standards in the
Advertising Market – new Benchmarks for Expiry and Quality
Controls · Michael Scholtysek, Global Innovations Germany
Challenges for Digital Transformation · André Dahms,
POPAI DACH e. V., Germany
Donnerstag/Thursday, 09.03.
11:00 – 11:30
Instant Product Innovating the Retail Experience to
Entice Shoppers Back In-Store · Tat Tran, Roland DG, UK
11:30–12:00
Digital Signage: Your Performance Marketing Offline ·
Sergey Galeev, Addreality, Russia
12:00 – 12:15
"About SHOP!" · Steven Weiss, SHOP! USA, USA
12:15 – 12:45
Digitisation: Will the User Forget? What is the Role of
Strategy? · André Dahms, POPAI DACH e. V., Germany
12:45–13:15
Shopability For Profitability: How to Go from Data Straight to
Decision Making? · Martin Birac, Monolith, Crossmarks bv, NL
13:15–13:45
Understanding the Impact of Convenience Retail Display
in the UK · Martin Kingdon POPAI UK & Ireland