Agenda - Saudi Media Forum

Forum Day One – Wednesday, 26th November 2014
Hilton Jeddah Hotel, Jeddah, Saudi Arabia
08:30 – 10:00
Registration, refreshments and networking
Saudi Media Forum Opening Ceremony
10:00 –10:05
Master of ceremonies welcome and opening remarks
10:05 – 10:10
Recitation of the Holy Quran
10:10 – 10:20
Keynote address: Insight into the licensing of new TV channels on the Saudi Media
Platform
Dr. Riyadh Najm, President, General Commission for Audiovisual Media, Saudi Arabia
10:20 – 10:30
Keynote address by His Excellency Dr. Bandar bin Mohammed Al-Hajjar Minister of
Culture & Information, Kingdom of Saudi Arabia
10:30 – 10:45
Ribbon cutting and exhibition tour
10:45 – 11:20
Panel sponsored by AKFA Teknoloji: Examining public
service broadcasting in the region - do they represent
value in the digital media age?
Moderator:
Dr. Javad Mottaghi, Secretary General, Asia-Pacific Broadcasting Union (ABU)
Panelists:
Anothai Udomsilp, Director of Academic Institute of Public Media, Thai Public Broadcasting
Service (Thai PBS)
Ibrahim Eren, Deputy Director General, Turkish Radio Television Corporation
Abdulrahman Al-Hazza’a, President, Saudi Broadcasting Corporation
11:20 – 11:30
Analysing the preparation for the ITU Digital switchover and understanding the
implications of non compliance to the June 2015 deadline
Dr. Walid Sami, Senior Project Manager, European Broadcasting Union
11:30 – 11:45
Special Focus: Exploring the latest development on Saudi Arabia’s Media Platform
Mufleh Al-Haftaa, Managing Director, Saudi Media Platform
Please make sure to sign in the attendance sheet provided at the registration desk in the morning of each day
Presentations will be available ONLINE shortly after the event
Forum Day One – Wednesday, 26th November 2014
Hilton Jeddah Hotel, Jeddah, Saudi Arabia
11:45 – 11:55
Special presentation: Showcasing the power of regional operators
Wael Al-Buti, Director of Sales, ARABSAT
11:55 – 12:10
Networking break
Discussing Regulations and Public Service Broadcasting in the Middle East
12:10 – 12:45
Discussing the future challenges and opportunities of the
Middle East media industry
Moderator:
Dr. Riyadh K. Najm, President, General Commission for Audiovisual Media, Saudi
Arabia
Panellist’s:
Salah EddineMaaoui, Director General, Arab State Broadcasting Union (ASBU)
Dr. Javad Mottaghi, Secretary General, Asia-Pacific Broadcasting Union (ABU)
Fahad Al Sukait, Chief Executive Officer, Rotana Group and Alarab News Channel
12:45 – 13:10
Panel discussion: Censorship vs freedom of expression – treading the fine line
between cultural sensitivity and suppression of artistic creativity
Moderator:
Hammad Al-Mahmoud, Correspondent, Sky News
Panelists:
Kaswara Khatib, Chairman and Chief Executive Officer, U Turn Entertainment
Silvio Saade,Executive Producer, SilverGrey
Jorge Simao, Regional Manager, Eurovision
13:10 – 13:25
Beyond HD, key technological aspects to consider from
production to transmission for end-to-end UHDTV
broadcasting
Yin Loong Chao, Technology Manager, Rohde & Schwarz
13:25 – 14:20
Networking lunch
14:20 – 14:35
The Big Debate: This head-to-head debate will look into the way TV consumption
patterns in the region. 2 industry experts will take the opposing views to answer the
question: Is linear television dead?
Tarek Mounir, Commercial Director, Turner Broadcasting Systems (TBS) Arabia
Kamal Mugahid, Lead Digital Innovation Lab, DU
Please make sure to sign in the attendance sheet provided at the registration desk in the morning of each day
Presentations will be available ONLINE shortly after the event
Forum Day One – Wednesday, 26th November 2014
Hilton Jeddah Hotel, Jeddah, Saudi Arabia
14:35 – 15:05
Panel discussion: Developing Arabic content for new media platforms and discussing
strategies to maximise return on investment
Moderator: Silvio Saade, Executive Producer, SilverGrey
Mukund Cairae, CEO - MENA, Turkey & Pakistan, Zee Entertainment Enterprise LLC
Tarek Mounir, Commercial Director, Turner Broadcasting Systems (TBS) Arabia
Atul Phadnis, Chief Executive Officer, What’s ON and General Manager (Video) Gracenote
Asia
15:05 – 15:20
Special Presentation by Selevision
Dr. Raed Khusheim, Chief Executive Officer, Selevision
15:20 – 16:05
Piracy panel sponsored by Civolution : Investigating
copyright and intellectual property laws to understand
broadcasters’ recourse to enforcement
Moderator:
Amani Al-Samoui, Journalist, UFM
Panellists:
David Butorac, Chief Executive Officer, OSN Network
Carlos Tibi, Founder and Chief Executive Officer, ICFLIX
Pascal Marie, Senior Director, Civolution
16:05 – 16:15
Special Presentation Zad Group
Eng. Abdulaziz Al-Khuzayiem, MCSR Representative, Zad Group
16:15 – 16:20
Chairman’s closing remarks
20:00 – 22:00
Saudi Media Forum Gala Dinner
Please make sure to sign in the attendance sheet provided at the registration desk in the morning of each day
Presentations will be available ONLINE shortly after the event
Forum Day Two – Thursday, 27th November 2014
Hilton Jeddah Hotel, Jeddah, Saudi Arabia
08:30 – 09:45
Registration, refreshments and networking
09:45 – 09:35
Chairperson’s welcome and opening remarks
Exploring the monetization of premium content and services to increase revenue generation
09:35 – 09:50
Special Presentation by Effat Unviersity
Dr. Haifa Reda Jamal Allail President, Effat University, Jeddah
09:50 – 10:05
Examining the Future of Media Measurement in Saudi Arabia
Omar Al-Arabi, Communications Director, Saudi Media Measurement Company
10:05 – 10:40
Panel sponsored by GFK
Moderator:
Imad Rihan, Media Director, ICOM
Panelist’s:
Mohamed Al-Fal, Chief Executive Officer, Saudi Media Measurement Company (SMMC)
Omar Al-Arabi, Communications Director, Saudi Media Measurement Company (SMMC)
Stefan Raum, Global Head, Audience Measurement & Insights, GFK
Tarek Ammar, Regional Director, GFK
10:40 – 10:50
Devising strategies for IPTV, VOD and OTT to deliver premium content and maximise
profitability
Sanjay Raina, General Manager, Fox International Channels
10:50 – 11:30
Panel sponsored by MP & Silva: Exploring the monetisation of
sports content - examining strategies on maximising the value of
premium content?
Ghanem Al Qahtani, Assistant General Manager, Programs, Production
& Sports Channels, Saudi Television
Roland Nikolaou, Vice President Global Sales, MP & Silva
11:30 – 11:50
Networking break
Please make sure to sign in the attendance sheet provided at the registration desk in the morning of each day
Presentations will be available ONLINE shortly after the event
Forum Day Two – Thursday, 27th November 2014
Hilton Jeddah Hotel, Jeddah, Saudi Arabia
11:50 – 12:25
Panel sponsored by Elemental: Exploring next
generation broadcast technologies and formulating a
business plan to offset initial investment costs
Kazuya Fujisawa, Senior Research Engineer, Integrated Broadcast-Broadband System
Research Division, NHK
Mark Horcher, International Marketing Manager, Elemental Technologies
Utilising Social Media to develop future broadcasters and engage with audiences
12:25 – 12:55
Social media panel: Exploring how social media is redefining broadcasting and
creating a new generation of broadcasters.
Moderator:
Hassan ‘Big Hass’ Dennoui, Founder, Re-Volt Magazine & DJ Mix FM
Panellist:
Kaswara Khatib, Chairman and Chief Executive Officer, U Turn Entertainment
Alaa Yousef, Managing Director, Telfaz 11
Manal Assad, Social Media Consultant and Trainer, DM3 Institute
12:55 – 13:30
News media panel: Embracing social media to deliver real time news on multiple
platforms
Moderator:
Amani Al-Samoui, Journalist, UFM
Panelists:
Mohamed Burhan, Chief Executive Officer, CNBC Arabia
Christoph Prinz, Chief Executive Officer, Sail Labs Technologies
Khaled Al-Maneea, Saudi Media Expert
13:30 – 14:30
Networking lunch
Preparing Saudi Arabia’s Technological and human capacity to facilitate the growth of the media industry
14:30 – 15:00
Panel sponsored by SilverGrey: Exploring Saudi
Arabia’s production capabilities and identifying
the gaps to develop capacity
Moderator:
Hassan ‘Big Hass’ Dennoui, Founder, Re-Volt Magazine & DJ Mix FM
Mohamed Sallam, General Manager, Iqraa
Bader Al-Zahrani, Division Head, Enterprise Development, Aramco Entrepreneurship
Center (AEC)
Senior representative, SilverGrey
Please make sure to sign in the attendance sheet provided at the registration desk in the morning of each day
Presentations will be available ONLINE shortly after the event
Forum Day Two – Thursday, 27th November 2014
Hilton Jeddah Hotel, Jeddah, Saudi Arabia
15:00 – 15:10
Special Presentation –Dalia Binladin, Managing Director SAE Institute
15:10 – 15:40
Panel sponsored by Aramco Entrepreneurship Center (AEC):
Education and training panel: Examining the role of universities
and technical colleagues in developing the Saudi production
industry and reducing the reliance on foreign production houses
Moderator:
Manal Assad, Social Media Consultant & Lecturer, DM3 Institute
Panelists:
Dalia Binladin, Managing Director, SAE Institute
Senior Representative, Effat University
Bader Al-Zahrani, Division Head, Enterprise Development, Aramco Entrepreneurship
Center (AEC)
Mohammed Kabli, Chief Executive Officer, Iqraa Media Holding Co.
15:40 – 16:10
Panel sponsored by Effat: Exploring the role of Saudi women in media to
encourage greater involvement and participation
Moderator:
Amani Al-Samoui, Journalist, UFM
Panelists:
Maha Mostafa Akeel, Director of the Information Department, Organization of Islamic
Cooperation (OIC)
Sofana Dahlan, Chief Executive Officer and Founder, Tashkiel SAL and Kayan
Space+Studios
Ghada Musalli, Presenter and Broadcaster, Alaan TV
Mohamed Ghazala, Assistant Professor of Animation and Chair of the Department of Visual
and Digital Production, Effat University
16:10 – 16:30
Closing ceremony & end of forum
Please make sure to sign in the attendance sheet provided at the registration desk in the morning of each day
Presentations will be available ONLINE shortly after the event

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