Smartphone Market Snapshot – Q1 2014 Shipments Apple 16% Samsung 31% Huawei 5% LG, 4% IOS 16% Windows, 3% Lenovo 5% Others 40% Android 81% - Worldwide, 279.4 million smart phones shipped in Q1 2014 - China is the world’s largest smart phone market with 35% of Global Q1 shipments. - 97.5 million smart phones were shipped in China, making up 93% of total mobile phone shipments. - US accounted for only 12% of the Global Q1 shipments - Half of the top 10 vendors were Chinese companies: Huawei, Lenovo, Xiaomi, Yulong and ZTE. www.securespaces.com www.graphitesoftware.com Source: Canalys (May 2014), mobiThinking China Smartphone Market Q1- 2014 Others 22% Samsung 18% OPPO 3% Lenovo 12% ZTE 6% BlackBerry 1.0% Huawei 8% Xiaomi 11% Apple 10% Windows, 17.9% Others 1.0% iOS, 0.1% Coolpad 10% Android 80.0% - The rate of annual growth in the Chinese market is expected slow down, to about 20% in 2014 and 10% in 2015 (from 60% in 2013) - The smartphone shipments in Q1 2014 are under 100 million, dropping 24.7% YoY. www.securespaces.com www.graphitesoftware.com Source: Canalys, IDC, Kantar Worldpanel ComTech Q1 2014 Smartphone Shipments by Region Smart phones, EMEA, units by vendor, Q1 2013 and Q1 2014 30,000,000 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 - Smart phones, North America, units by vendor, Q1 2013 & Q1 2014 40% 32% 30% 21% 18% 12% 13% 10% LG Nokia Q1 2013 Q1 2014 Samsung 5,000,000 Sony Apple 8,000,000 34% 6,000,000 4,000,000 2,000,000 -3% - 40% LG Q1 2013 Motorola Samsung Q1 2014 YOY % Motorola Samsung TCL-Alcatel Q1 2014 30% 25% 20% 15% 10% 5% 0% ZTE YOY % Smart phones, Asia Pacific (excluding Greater China), units by vendor, Q1 2013 and Q1 2014 20,000,000 15,000,000 20% 10,000,000 0% 5,000,000 -20% Apple LG Q1 2013 60% 16% 13% YOY % 52% 22% - Smart phones, Latin America, units by vendor, Q1 2013 & Q1 2014 10,000,000 28% 10,000,000 20% 0% Apple 15,000,000 62% 38% 13% -20% 80% 30% -20% -31% - -70% Apple LG Q1 2013 Samsung Sharp Q1 2014 YOY % Sony - The Moto G, quality budget phone, launched in November 2013 helped boost the company from “almost nothing” to a 2.2M devices sold in Latin America and 3.15Million devices sold in North America - Motorola’s revival in these regions is driven by Motorola’s strong relationships with the carriers in North and South America - TCL's mid-to-low priced range, Alcatel One Touch smartphones, mostly sold in Latin America and Europe managed to sell 2.2Million devices, up from under 100k in Q1 2013 www.securespaces.com www.graphitesoftware.com Source: Source: Canalys (May 2014)
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