Duogate基本戦略200511 - Mobile Monday Tokyo

Mobile Monday 2006/08/21 @ KDDI Designing Studio
by Masato (Bud) Uesu
Duogate, Inc.
© Duogate Inc. 2005-2006 All rights reserved. CONFIDENTIAL
DUOGATE
Company
Address
Founded
Capital
Shareholders
CEO
URL
© Duogate Inc. 2005-2006 All rights reserved.
: Duogate
: Zentoku, Roppongi, EAST Bldg 5F 1-7-27 Roppongi, Minato-ku Tokyo, 106-0032 JAPAN
: 2004/12/1
: 490,000,000 yen
: KDDI
61.5%
Excite
33.5%
mediba
5.0%
: Tsuyoshi Ohoasa
: http://duogate.jp
2
Fixed Mobile Convergence
PC
Mobile
PC Site Viewer
http://duogate.jp
EZWeb
DUOGATEでは何が出来るの？
URLをPCのメールアドレスに
送る
ーーーーーーー
イチオシ！
DUOALBUM
投稿した画像がその
まま写真集に早変わり
DUOBLOG と連携開始の
ｱﾙﾊﾞﾑｺﾐｭﾆﾃｨｻｰﾋﾞｽ、
DUOSNAPともｸﾞﾙｸﾞﾙ繋がり
ます。
ランチ企画～東京。名古屋
・・・
FM局と編集者が贈るラン
チブログごはんは何にする？
ﾌﾞﾛｸﾞとｱﾙﾊﾞﾑとｽﾅｯﾌﾟの
連動ｵｽｽﾒ企画です。
au ＸEXILE キャンペーン
PCからだけ当たるﾁｹｯﾄも。
へGO!GO!
仲間由紀恵
Withﾀﾞｳﾝﾛｰｽﾞﾌﾞﾛｸﾞ
他にもﾐｽ慶応ｺﾝﾃｽﾄ・・・
など
DUOSTYLE 刊行！（月）更
新
ﾜﾝﾗｸﾝｸｱｯﾌﾟのｹｰﾀｲｺﾓﾉ
特集中。
© Duogate Inc. 2005-2006 All rights reserved.
3
DUOADDRESS-ｱﾄﾞﾚｽ帳
ｹｰﾀｲのｱﾄﾞﾚｽ帳の編集をPC
でも
DUOGATE to the Internet.
ＰＣ Site Viewer
ＰＣ Site
Mobile
ID
Contents
Real time info
Contents
Service
ＥＺｗｅｂ
ＰＣ
EZ Search
au style
EZ Memory Pocket
au Service
© Duogate Inc. 2005-2006 All rights reserved.
4
Mobile Blog recognized by 80%
Mobile Blog has been recognized by 80% of subscribers.
-1. Know what it is very well. 25.5% -> 34.2%
-2. Have heard of it. 19.4% -> 47.6%
-3. Never heard of it. 55.2% -> 18.2%
Mobile Blog has been recognized by majority.
© Duogate Inc. 2005-2006 All rights reserved.
5
Subscribers with flat rate plans are using blogs more actively.
64.6% of all the subscribers answered “not using mobile blog”.
More than 50% of Flat Rate subscribers use blog.
Less than 30% of non-flat rate subscribers use blog.
Subscribers with flat rate plans are using blogs more actively.
© Duogate Inc. 2005-2006 All rights reserved.
6
Teen female blog owners 32%
Female subscribers tend to read and have their own blogs more than male subscribers.
Teen age subscribers tend to use blogs more than other age groups.
The highest is teen age female group with 31.5% having their own blogs.
© Duogate Inc. 2005-2006 All rights reserved.
7
Blog from PC ４７％, from handset ３７％
Blog mostly from PC (46.6%)
Blog mostly from Mobile (36.8%)
Evenly from both.(16.5%)
More than 50% users blog from Mobile
Handset.
© Duogate Inc. 2005-2006 All rights reserved.
8
DUOBLOG from PC vs handset.
DUOBLOG
2005/06 11,000 users -> 2006/08 90,000 users
35,000 posts with 80,000 comments
200,000,000 pv/mo mostly from EZweb(handsets).
-Users can start blogs with just a handset and it's easy to do.
-Take photos with handsets and post it to your blog.
-With handsets, people tend to post and read multiple times a day.
-Variety of emoticons and avatars help you build your identity more.
BLOG on mobile devices is changing the way people communicate.
© Duogate Inc. 2005-2006 All rights reserved.
9

Download Report